Beauty Trends

Nordstrom National Beauty Director Loredana Grama and the Nordstrom Beauty Office identify the biggest beauty trends on the spring ’16 runways.

In a matter of eight days, our beauty team hit up 34 New York Fashion Week shows, grazing shoulders backstage with industry bigwigs the likes of Bobbi Brown, François NarsDeborah LippmannCharlotte Tilbury and Jin Soon Choiand taking notes on spring’s most popular makeup crazes.

BeautyTrendBareWhat stood out to them? For one, natural, effortless makeup that left the focus on inner beauty. Skin was fresh and radiant and eyes were often left bare, except for a swoosh of nude shadows here and there. If there was a pop of color, you can bet it was on the lips, like the pouts M·A·C Cosmetics sent down the runway for Zac Posen. Expect glowing complexions, mushroom-tinged shadows and undone brows come spring for an easy au naturale look.


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Bold Lips for Fall | Trending Now

Right now we’re into making a statement with a look that’s all about the bold lip. Four of our Beauty Stylists from around the country show us their favorite products and tips for mastering fall’s boldest makeup trend.


Stacey Schannon, Nordstrom Horton Plaza

Stacey-Schannon-2Bold lips are my jam! To create the perfect bold lip, I start by priming with Guerlain KissKiss Liplift (available in store). Priming helps your lipstick to adhere, and this one has a bonus of plumping and smoothing lips too! Then I line my lips with a lip liner in the same color family as my chosen lipstick to prevent feathering. I start in the center or bow of my lips and sketch outward. Some of my favorite colors are Nightmoth and Burgundy lip pencils from M•A•C and CHANEL Aqua Crayon in Rouge.

Next, I apply my lipstick starting in the center and working outward. I prefer a matte, bold lip and some of my go-to products are NARS Velvet Matte Lip Pencils in Damned and Cruella, M•A•C Matte Lip Shades in Instigator, Matte Royal and D For Danger and Smashbox Be Legendary Lipstick in Femme Fatale.

Pro tip: Use Anastasia’s Highlighting Pencil over the bow of your upper lip and under your lower lip to get some extra POP!



The Graphic Eye | Trending Now


Fall has always been the season for the smoky eye—and 2015 is no exception—but new approaches make it exciting, sophisticated and defiantly dramatic. Regardless of the techniques and colors used, we love these fun variations:

From gorgeous greys and deep browns to modern cinnamon and plum tones, smoky never looked so good.

Layering deep jewel tones like purple or metallic chocolate creates retro-like lids with amazing finishes.

Artistic and Graphic
Cue the black eyeliner revolution because this is way more than the traditional cat eye.

— Loredana Grama, Nordstrom National Beauty Director

Shop: Modern Smoky Eye | Modern Winged Liner | Sexy Brows


Bobbi Brown has a secret—and she’s telling all! She shows us the easy steps to creating gorgeous eyes that you don’t have to be a makeup artist to replicate. Her Nordstrom-exclusive Secret to Standout Eyes Set (with 12 eyeshadow shades, a mini ultra-fine brush, full-size long-wear gel eyeliner and mascara) comes with a handy guide to three distinct looks: classic, smokey and party eyes. For more inspiration, watch the video where she creates this look below.




Tips and expert advice for getting your eyebrows looking their best–no matter their type–with the new M∙A∙C Wash & Dry The Brow Collection. From Senior Artist Gisel Calvillo.

Brows are back in a big way! Beautiful brows act as a frame for your face, so it’s important to shape them properly. Luckily, M∙A∙C has three different brow products within the Wash & Dry Collection that will help enhance the look of brows.

Fullness and Definition for Fine Brows:

M∙A∙C’s Fluidline Brow Gel is great for anyone trying to achieve a fuller, defined brow. You can paint on hairs using your choice of color along with a M∙A∙C 210 Precise Eye Liner brush. This product creates dimension in a very natural way.


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“Summer is all about the Right Bright Lip! Shades of watermelon, raspberry and orange are a must. The texture can vary; it can be a lipstick, a gloss or a stain…as long as it’s bright, it’s right!” –Loredana Grama, Nordstrom National Beauty Director


SHOP: The Right Bright Lip


Trending Now: New Neutrals

“Confused by the ‘no-makeup’ makeup trend? Consider adding hints of pink, rose or lilac to eyes and lips to jump-start your all-natural spring look. And don’t forget a moisturizer, because hydrated, glowing skin is a must for acing the neutral trend.” –Kate Fannin, Nordstrom Beauty Trend Editor

Get product recommendations and our Beauty Stylist tips for shaking up spring with beautifully neutral shades for eyes, lips, cheeks and nails.

SHOP: The New Neutrals


From “Rock & Roll Spanish Women” and “Smoky Chelsea Girls,” to “Utilitarian Punk” and “Twiggy’s Daughter”—these were just a few of the inspirations heard backstage as we endured the freezing temps in NYC for Fall 2015 Fashion Week. Equipped with weatherproof boots (thank yo,u Aquatalia and Valentino!) and Mom’s super-warm hand-knit legwarmers (thank you, MOM!), we braved wind, snow and sauna-like backstage tents to see fall beauty in all its splendor.

The Eyes Have It

Fall has always been the season for the Smoky Eye. And 2015 is no exception, although new, modern approaches make it exciting, sophisticated and definitely dramatic. Regardless of the techniques and colors used, we saw many cool variations including:

nyfw-aw15-backstage-beauty-n-millerClassic: From gorgeous greys and deep browns, to modern cinnamon and plum tones, smoky never looked so good (Christian Siriano, Alexander Wang, Derek Lam).



Our beauty trend editor Kate Fannin picks some of her favorite new fragrances with clean, modern scents that put a fresh spin on floral.

Like many women my age, my earliest “perfume memories” are heavily scented with Love’s Baby Soft, Jean Naté After Bath Splash and a few Designer Imposters body sprays (you know you had one in your locker). But my first true love was Tea Rose. Although my siblings begged me to stop spraying it everywhere, I’m pretty sure it’s why I still love floral-based scents (that, and memorizing every word to “The Yellow Rose of Texas”).

My go-to scents at home (along with a couple favorite vintage brooches and the must-have Louboutin nail polish!).

Thankfully, my “nose” for fragrance has evolved over the years, and I’m excited that florals continue to find new ways to reinvent themselves. Read on for my newest picks, classic favorites and must-haves for your home.


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Expert opinion alert: Beauty stylist Anthony Tippins from the flagship Nordstrom in Seattle, WA, spoke to us about six mini stocking stuffers that he considers must-haves for these dark days of winter. His comments are below, broken out