Athena Calderone, Eye Swoon, photo by Sarah Elliott

Recently, lifestyle designer and creator of the digital inspiration destination EyeSwoon Athena Calderone immersed herself in the two newest scents from Donna Karan: Liquid Cashmere Black and Liquid Cashmere White. Playing off the rich notes of the one and the airier aroma of the other, Calderone developed two distinct sensory experiences. We spoke with her about these two beautifully developed vignettes (An Indulgent Sensory Experience and the Purity of Scent Memory) and how she creates ritual in her stylized life.

We know you’re a visual person, which definitely comes across in the photos you share on EyeSwoon. Each tells a story all its own, and they’re always so gorgeous. How do you plan the photo shoots?

For shoots, I love creating mood boards to gather all of my inspirations. Nothing brings me more joy than creating beauty. Many of my decor ideas or recipes are simple ones that are executed in thoughtful ways.

Speaking of the perfect photos, you so strikingly evoked the feel and fragrance notes from the Donna Karan Liquid Cashmere White and Black eau de parfums visually. When you first smelled them, what were one or two favorite things about each?

Liquid Cashmere White immediately struck a sensory cord within me. I love the freshness of citrus notes—Italian bergamot and lemon. We really do all have such duality within us, and the contrast in each of the fragrances really does speak to me. Liquid Cashmere Black truly evokes that darker, more sensual side. From our personalities to the scent to the visual scape, I swooned exploring both the pure and indulgent part of who I am.



A three-part miniseries in which we ask the founders of beloved home fragrance brands to share their favorite aromas and their secrets to creating a home’s signature scent.

Since launching in 2008, award-winning NEST Fragrances has quickly developed a devoted following of its luxurious, well-curated fragrances thanks in no small part to the discerning taste (and nose) of founder Laura Slatkin.


Of all in the world, what are your top three favorite smells?
My three favorite aromas are always with me when I am entertaining guests at home, which is something I am very passionate about and enjoy very much. The first is the scent of the perfume I am wearing and the cologne my husband, Harry, puts on as we dress for dinner. Then, I start to smell the wonderful aromas coming from the kitchen while dinner is being prepared, and that always makes me smile. And last, but certainly not least, I will light either Grapefruit or Sicilian Tangerine 3-Wick Candles in the entryway of my home to set a festive mood for my guests as they arrive. Fresh citrus and tropical fruit home fragrances are always best to use when entertaining because they are universally appealing—everybody loves a refreshing, citrusy fragrance!



A three-part miniseries in which we ask the founders of beloved home fragrance brands to share their favorite aromas and their secrets to creating a home’s signature scent.

Voluspa duo Troy and Traci Arntsen created their first candle in their kitchen—a decade and a half later, countless people now enjoy Voluspa’s coveted fragrances in their own kitchens and homes.


Nordstrom Beauty Blog: Of all in the world, what are your top three favorite smells?
Traci Arntsen: Snapped Tahitian vanilla bean, ocean salt and wet pavement. And burning firewood, if I get four. :)

What’s the most unexpected combination of scents you’ve loved?
Arntsen: Champagne and oak wood. It smells like a vineyard to me … more than just a glass of bubbly.



A three-part miniseries in which we ask the founders of beloved home fragrance brands to share their favorite aromas and their secrets to creating a home’s signature scent. First up, the business partners, best friends and fragrance fanatics behind Antica Farmacista: cofounders Shelley Callaghan and Susanne Pruitt.


Nordstrom Beauty Blog: Of all in the world, what are your top three favorite smells?
Susanne Pruitt: One of my all-time favorite scents is freshly cut grass. I grew up playing golf with my dad, and the smell of the crisp, green grass in the morning is reminiscent of those days. I also love the spicy notes of coriander (found in our coriander, lotus & cucumber scent) and the soothing notes of sandalwood.

Shelley Callaghan: The smell of the cigars my father smoked when I was a child is definitely one of my most cherished scents. Even today, I can smell a burning cigar as I’m walking down the street and be instantly transported to those great memories of my dad. Another favorite is fresh Daphne odora, in bloom throughout Seattle in early spring. Intoxicating! (By the way, we are working to re-create this fragrance.) The scent of sautéed chopped garlic would be another; it’s a staple in my kitchen, and a meal just doesn’t seem complete to me without it!



A signature fragrance. That beloved scent worn as part of a unique identity. It may change over time as tastes and moods shift, but we’ve all experienced an encounter with a familiar combination of aromas, even after years have passed, and they immediately trigger memories: evoking thoughts of mom, dad, friends, an old flame. Scent, as we all know, is a powerful thing. Which is why, in this new series, we explore the signature fragrances of real women–what they love and why they love it–to navigate this invisible world and discover new fragrances to adore.


Liz Marley is a wordsmith by day and perfume genius by night. We know her here at Nordstrom HQ as a talented writer, but she also happens to have her own line of perfume she’s worked to develop and launch–PARFUM MAGNÉT. She’s serious about fragrance and clearly a perfect choice to tap for our inaugural signature fragrance story. Read on as she shares what she’s wearing now and a few choice recommendations.


Liz’s work in her fragrance studio on her Instagram.



We know what probably comes to your mind when we mention rose-scented perfumes. Old fashioned. Overpowering. Old lady. Until recently we may have felt similarly, but now we think it’s time to rethink roses. Revamped formulations and unexpected scent combinations make for some extraordinary fragrances with rose notes. Read on as our Online Beauty Stylists share their expertise and give us a few of their favorite, modern rose perfumes and fragrances—with a few notable classics thrown in.



GIF Shop: Beardbrand

OK, maybe you don’t have a beard. But here’s the thing: we’re betting you know someone who does.

Related: Q&A with Beardbrand Founder Eric Bandholz

Shop: Beardbrand | Men’s Grooming


Ever wonder what goes into designing a scent? Well, block out the next 15 minutes of your life and get ready to hear all about the genesis of La Nuit de Bohème directly from Anna Sui herself, who shared this great behind-the-scenes photo and gave us these notes on inspiration, muse selection, and how it all came together.

“I have to say that I really do enjoy the entire process of creating a fragrance,” the designer told us. “I am very much involved in every single step. Every time I see a new fragrance coming to life, I’m even more inspired.”


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Gifted: Voluspa Candles

What’s that they say about cocktail hour—it’s 5 o’clock somewhere? It must be someone’s birthday too, right? Let our new Gifted posts point you in the direction of stylish presents all year long.

Makassar ebony. Cypress needle. Muscari. If you don’t have a plant-identification book handy, these names might sound like sci-fi fodder. But they’re all naturally occurring elements from good old Mother Earth, and more importantly, they’re ingredients in some of our favorite Voluspa offerings.

These amber-, amethyst- and otherwise dark-hued specimens feel especially right as the leaves and the weather turn and rich, earthy, autumnal notes permeate our world. And boy do they permeate: Voluspa’s clean-burning, coconut-wax blend optimizes the fragrance throw, so the scent all but slithers out of the glass and snakes around the entire room.

With dark, Baroque-esque packaging that looks like it might also have aesthetic roots in Victorian-era decor, this is our best bet for an end-of-October treat.

‘Figue de Bordeaux’ | ‘Citron Vert & Vanille’ | ‘Vacarro Orange & Myrhh’

SHOP ALL: Voluspa


What’s New: My Burberry Fragrance

My Burberry is the true embodiment of our brand, in scent, in design and in attitude. A fragrance that takes its lead from the iconic Burberry trench has to be outstanding in every way.” —Christopher Bailey, chief creative director & CEO, Burberry


Capturing the essence of a London garden after the rain, My Burberry is more than just the newest fragrance from a beloved British icon; it’s the brand’s signature scent. For a launch this important, Burberry tapped Kate Moss and Cara Delevigne to star in a campaign shot by none other than Mario Testino.