Our National Beauty Director, Debra Redmond is here to make sure we’re all getting the most out of our mascara with a little schooling on the basics. Read on to get all of Deb’s expert tips.
First and foremost: Ace your mascara application with a 3-step process.
Step 1: Curl lashes. This helps to open up the eyes, making them appear wider and brighter.
Step 2: Wiggle the wand at the base of the lashes. This gives the illusion of thicker lashes.
Step 3: Pull the wand up and through the lashes—all the way to the tips. Apply in a zigzag motion to separate and elongates the lashes.
Shade: Black mascara is a perfect go-to for everyone. However, if you have very fair skin and/or light eyes or light hair, a deep chestnut brown can actually appear black on the eyes without being as severe a contrast.
Are you getting what you want from your mascara? Let’s make sure you’re using the right eye-defining, lash-maximizing formula for you.
My favorite lengthening mascara is Estée Lauder Sumptuous Infinite Daring Length & Volume Mascara. The molded brush with short bristles adds volume, while the extended comb lengthens and fans out lashes for maximum length with no clumping.
Mascaras that are meant to thicken lashes have one defining factor: the wand. Look for a brush that is thick with dense bristles; this will help pack on a lot of product without clumping on the lashes. My go-to for fat lashes is Armani Eyes to Kill.
When in need of something that won’t smudge, smear or come off, waterproof is the way to go. Just make sure to use an eye makeup remover (like Lancôme Bi-Facil) to take it off. This will help to recondition the lashes as well as avoid breakage. A great waterproof mascara is YSL Volume Effect Faux Cils Waterproof Mascara.
Don’t Be Afraid to Mix Mascaras
Game-changing, camera-ready voluminous eyelashes have been showing up everywhere. Here’s how to get them:
After curling, always start with a lash primer (M•A•C Prep and Prime) to coat and separate the lashes. This is a key step as it will help to enhance the look of any mascara!
While we’re talking mascara, we have to mention that this Saturday, May 24, if you buy two, you’ll get one free!*
*Mix and match three mascaras from your favorite brands, and we’ll automatically deduct the cost of the lowest-priced mascara in Checkout. No promo code required. Online and in store Saturday, May 24, 2014. Excludes lash primers, serums, enhancers and mascara sets. Free mascara can only be shipped to the same destination as your order and cannot be shipped to international addresses. If you return the qualifying item(s), please return the gift (free mascara) as well.