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May 21, 2014

Expert Advice: Lashes 101

Our National Beauty Director, Debra Redmond is here to make sure we’re all getting the most out of our mascara with a little schooling on the basics. Read on to get all of Deb’s expert tips.

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First and foremost: Ace your mascara application with a 3-step process.
Step 1: Curl lashes. This helps to open up the eyes, making them appear wider and brighter.
Step 2: Wiggle the wand at the base of the lashes. This gives the illusion of thicker lashes.
Step 3: Pull the wand up and through the lashes—all the way to the tips. Apply in a zigzag motion to separate and elongates the lashes.

Shade: Black mascara is a perfect go-to for everyone. However, if you have very fair skin and/or light eyes or light hair, a deep chestnut brown can actually appear black on the eyes without being as severe a contrast.

Are you getting what you want from your mascara? Let’s make sure you’re using the right eye-defining, lash-maximizing formula for you.

Lengthening Mascara
My favorite lengthening mascara is Estée Lauder Sumptuous Infinite Daring Length & Volume Mascara. The molded brush with short bristles adds volume, while the extended comb lengthens and fans out lashes for maximum length with no clumping.

Volumizing Mascara
Mascaras that are meant to thicken lashes have one defining factor: the wand. Look for a brush that is thick with dense bristles; this will help pack on a lot of product without clumping on the lashes. My go-to for fat lashes is Armani Eyes to Kill.

Waterproof Mascara
When in need of something that won’t smudge, smear or come off, waterproof is the way to go. Just make sure to use an eye makeup remover (like Lancôme Bi-Facil) to take it off. This will help to recondition the lashes as well as avoid breakage. A great waterproof mascara is YSL Volume Effect Faux Cils Waterproof Mascara.

Don’t Be Afraid to Mix Mascaras
Game-changing, camera-ready voluminous eyelashes have been showing up everywhere. Here’s how to get them:

After curling, always start with a lash primer (M•A•C Prep and Prime) to coat and separate the lashes. This is a key step as it will help to enhance the look of any mascara!

Next, apply one coat of lengthening mascara, followed by one coat of volumizing mascara. Once mascara has dried, curl again to lock in the va-va-voom!

While we’re talking mascara, we have to mention that this Saturday, May 24, if you buy two, you’ll get one free!*

*Mix and match three mascaras from your favorite brands, and we’ll automatically deduct the cost of the lowest-priced mascara in Checkout. No promo code required. Online and in store Saturday, May 24, 2014. Excludes lash primers, serums, enhancers and mascara sets. Free mascara can only be shipped to the same destination as your order and cannot be shipped to international addresses. If you return the qualifying item(s), please return the gift (free mascara) as well.

Comments

Jeff Powell, Blogs Editor June 6, 2014 at 12:39 pm

These are great questions! I reached out to Debra directly for her advice.

“Regarding curling your lashes before and/or after mascara:
You can curl lashes with mascara on them, just make sure mascara is dry. Weather you curl before and/or after mascara, just be sure not to press too hard or pinch the lashes with the curler. It’s also important to use a lash curler that fits all of your lashes-
for optimum curl. Start at the base of your lashes and press gently, then move to the center of your lashes and press gently; finally move almost toward the tip and press gently. This 3 step process does take a little more time, but the impact is HUGE!

“Regarding just color but not the build:
“Lancome just came out with a new product that is a lash tint. Cils Tint Lash Enhancer. It doesn’t add volume or length, it just darkens the lashes. Bonus with this product–it’s waterproof and transfer-proof, and can be applied and left on for 3 days!”

Reply

jill May 24, 2014 at 9:06 am

reading the last comment on (Next, apply one coat of lengthening mascara, followed by one coat of volumizing mascara. Once mascara has dried, curl again to lock in the va-va-voom!) curling your lashes after mascara I thought was not good idea

Reply

Anonymous May 24, 2014 at 8:11 am

I disagree. What about customers who want only color? My lashes are long enough, but I wear glasses with an Rx that magnifies makeup. Any attempt to make my lashes appear fuller just appears clumpy. I seek color only and never see information on this particular need.

Reply

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