Iconic fashion house Marni, recognized for its eclectic clashes of prints and textures, has created its first fragrance: Marni. With a logo that mirrors the label inside all Marni clothes, the fragrance’s unexpected combination of spices, raw woods and a hint of floral reflects the same quirky sophistication found in all Marni creations.
Marni founder and creative director Consuelo Castiglioni (above center), her daughter Carolina (left) and Estée Lauder fragrance division head William Lauder (right) collaborated on the Marni design to reflect the brand’s identity. “We spent two years creating the scent, first trying out all the possible raw materials until we narrowed it down,” explains Carolina. “We wanted it to be unmistakably Marni, so we took a clean, simple shape for the bottle, then we added the polka dots–our signature.”
The fragrance starts off with an almost masculine air, with top notes of ginger, pink peppercorn, bergamot and black pepper, elements that evoke the look (above left) from Marni’s current collection.
The mid notes of cardamom, black rose and cinnamon bark are warm, rich and whimsical, like Marni’s Romina Quiros Bubble Gum Tote (above left).
The earthy base blends notes of patchouli, cedarwood, vetiver and incense, a woodsy mix similar to the Forest Print Radzimir Crop Pant from Marni’s fall ’13 collection.
The Marni woman is all about effortless cool and chic individual style; she’s sophisticated, low-maintenance and worldy. As Lauder fragrance spokeswoman Veronique Gabai-Pinksy says, “Wearing Marni is like wearing a piece of art.” Wearing the fragrance carries you away to the bel mondo of Marni.
Marni fragrance is also available in a Body Crème, Body Lotion and Shower Gel. Plus, check out our exclusive gift with purchase, a gorgeous cosmetics bag in Marni’s signature polka dot print—free with your $105 Marni fragrance purchase.
(Images courtesy of Marni Fragrance)