Introducing our new Beauty Trend Editor Kate Fannin, a petite, pixie-coiffed cosmetics connoisseur whose passion for product is the size of Texas (her home state).
A self-described girly-girl from the get-go, Kate started her beauty career at age 9, when she’d line up her Barbies and sell them Clinique (or “Clini-Q” as she called it) from her mom’s Spiegel catalog.
The higher the hair, the closer to heaven: a teenage Kate shows her sweet Texas style
Denim to Dolce. During high school, Kate’s love of shopping earned her the nickname “Mall-y.” In college, she chose to major in Marketing when she realized its connection to shopping, products and the customer experiences that were part of her consumer-driven DNA. Two business degrees later, Kate went on to work for a number of major retail brands, including The Limited, The Gap, The Body Shop and Neiman Marcus, where she was indoctrinated into the world of luxury cosmetics and never looked back.
Inspired beauty: Kate gathers images to help with trend forecasting
Kate expectations. Now at Nordstrom, Kate’s all about taking the trends and translating them for customers of all ages, complexions and comfort zones. “Beauty should never be a chore—it should be a pleasure,” says Kate. “It’s such a fun opportunity to play, with such a low commitment! To me, makeup is an art form that doesn’t require perfection, although making changes to a beauty routine can be intimidating to many women. That’s why I like to ask customers when they feel most beautiful, and talk about out how we can make the trends work for them.”
Kate and makeup maven Trish McEvoy have a cheeky Instagram moment
Makeup mixology. “I change my makeup every single day—I love experimenting with color. My one constant is making sure I ‘glow’ so I’ll mix a little bronzer, maybe a little pink with a shimmer base, and then add a pop of color on either my eyes or my lips.”
Skincare saviors. “Sunscreen. It’s my absolute must-have—without it don’t even bother with the rest! I use Fresh Soy Face Cleanser because it really gets the sunscreen off at the end of the day—and I never go to bed without a completely clean face!”
Pretty ladies: Kate connects with Brooke Shields at the Women’s Wear Daily Beauty Summit
Fragrance faves. “Dior J’Adore is my longtime love. I’m a floral girl at heart; but it has to be a light, airy floral that lifts me up. Heavy scents make me feel shorter!”
Hair play. “I own every type of hair care product: texturizers, beach sprays, pomades, gels, mousse. Sometimes I create ‘cocktails’ of different products to get certain looks. One of my favorite lines is Aveda because they have great products for short hair.”
Beauty muses. “I love how Gwen Stefani approaches makeup; she’s very bold and adventurous. Adele has great style, too—she just owns it with her cat eyes and nail art. Charlize Theron is probably my favorite because she always glows, and she rocks so many different hairstyles.”
Glam go-tos. “Kevin Aucoin ‘The’ Lip Gloss (Pasiflora is a great rosy shade); NARS ‘Larger Than Life’ Eyeliners (Barrow Street is a gorgeous neon green I’m loving right now); Laura Mercier Tinted Moisturizer SPF 20; and Clé de Peau Beauté Concealer. CAUDALÍE Divine Oil is a new find: it smells heavenly and absorbs quickly, so you can use it on your body and hair.”
Favorite things: A few of Kate’s current and classic picks
Beauty mantra. “Explore. Have fun. It can be as simple as a new lip gloss or as unique as custom nail art. There are no hard-and-fast beauty rules; it’s all about what makes YOU feel confident and beautiful. I just turned 40, but if I see a hot pink lipstick that makes me happy, I’ll wear it!”