Recently, Nordstrom has partnered with the organization Me to We to bring fashionable, sustainably made clothing and jewelry into stores. Me to We is part of a family of organizations started by Craig and Marc Kielburger, along with Free the Children and We Day. While all three establishments focus on mobilizing youth and effecting social change, We Day coordinates and empowers young people on an incredible scale.
So, what is We Day? Take a look at the highlights from last year’s event:
We Day, in theory, is a movement. You can’t buy a ticket to We Day, tickets are earned through a yearlong program called We Act. Through this program, students work with their schools and communities to address social issues like clean water, drought, education and poverty. We Act is what makes We Day such a unique event. Students aren’t simply getting fired up after listening to a motivational speaker—they are an informed crowd seriously concerned with social injustices.
Held annually in cities across the UK, Canada and the U.S., We Day’s main goal is to motivate and inspire students who are already working for a better world. Through speakers from the likes of Al Gore, Jane Goodall, Jennifer Hudson and Shaquille O’Neal, We Day tells students to “Be the Change.” Macklemore and Demi Lovato are among the pop culture icons that have performed at We Day, using their celebrity as a positive platform for social progress. According to Me to We’s research, 97% of students that attend We Day feel more empowered to fight for social change.
I’m so excited to have the opportunity to attend We Day in Seattle this spring. What Me to We is doing is proving that motivated and willing students aren’t an anomaly, and that, with the necessary means, the youthful masses can be both empowered and powerful. We Day is more than just a concert. Its message, and more importantly, its growing success, show the direction in which the youth of today are headed: towards a healthier and more united planet.
Learn more about We Day and how you can get involved in social change.