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BP. Fashion Board

February 5, 2015

Down on the West Coast

Sometimes it’s nice to change your scenery and escape from your day-to-day routine. To do just this (+ relax), my family and I took a li’l trip down to Newport Beach. We got extremely lucky: The temperature was a sunny 80 degrees. It was perfect ocean weather. We also got a chance to spend some time on Balboa Island and the gorgeous Crystal Cove Island. The whole weekend had happy, beachy vibes. :)

Scenes from the weekend include crystal-clear waters, fun on the ferris wheel and munching on balboa bars (ice cream covered in chocolate covered in sprinkles—so good).




What I Wore:
I decided to keep things cool and casual with distressed denim, a relaxed green tank and a lightweight kimono. I added a bit of a boho feel to my look with this heavy silver belt. At first I was intimidated by the thought of styling such an intricate belt, but I found that pairing it with simple and loose pieces works pretty well.



There was lots and lots of walking involved, so I played it safe with some New Balances.


Because there’s already so much detail in the belt, I went real easy on jewelry.




 The sunset was too gorgeous not to include. :)

 xo ॐ – Amber

In this month’s BP. Fashion Board meeting, we learned how to merchandise the clothing line that we are designing. (Designing our own line is our year-long project!) We learned what merchandise tables are (they’re where you display your products), and we learned how to create aesthetically pleasing displays that follow a company-wide calendar of priorities/themes that we got from the Nordstrom head office.

To help us learn, we actually got to design some merchandising tables in our BP. department. My team was given the theme: Relaxed Casual, a.k.a., California Dreamin’. Our top priorities to support this theme were: items from the Sun & Shadow brand, knits, screen tees, and boyfriend and deconstructed denim. First we came up with two outfits that both featured destroyed denim, then we found accessories that went with both outfits.



The coolest part is that our merch tables were on display at the Nordstrom in downtown Portland, so people got to shop our tables all weekend long.


This year on the Nordstrom BP. Fashion Board we are designing our own clothing line. For our October challenge we created style boards, for our November challenge we sketched our designs. At our December meeting we presented our sketches, so I thought it would be fun to share a few of the great designs from my fellow Fashion Board members.



Since it was the December meeting, people brought Christmas cookies and wore Christmas sweaters.



December 10, 2014

Christmas in Cali

Throughout the month of December I’ve really been diggin’ the whole bohemian and carefree typa style. It just feels so natural to embrace my inner laid-back hippie and represent my Cali roots. And with Christmas coming up, I simply couldn’t resist bringing a couple of props along (wreath, garland, etc.) to make it a full-blown, haute-hippie-meets-holiday bash.






And there we have it, I hope you all enjoyed yet another holiday-inspired post! Let me know in the comments if you guys like seeing my lookbooks or if you’d prefer something else, because I’d love to know.

Yours truly,

You all know the company Nordstrom, but some of you might not know about the BP. Fashion Board. In fact, I didn’t know about it until last year. If you’re a high school student, the BP. Fashion Board is a way to get involved with fashion and meet other stylish students. And the monthly meetings are the perfect way for you to give your input about latest trends and what you want to see more of in stores.


When I was accepted onto the Fashion Board, I also received an email about applying to become a BP. blogger. I’d read the BP. blog before but didn’t realize I could actually apply for a blogger position.


So I sent in an application, wrote some sample posts and was eventually invited to a phone interview. In late July, I was ecstatic to find out that I’d been accepted as a blogger!


After that, the fun started. I flew up to Nordstrom HQ in Seattle, met the other bloggers (who are super cool) and learned about the world of blogging.


The whole trip was a dream, from the clothes to the people to the glamorous photo shoot.




I feel so blessed to get this amazing opportunity!

xo ॐ – Amber

Cross-posted from The Rose Colored Lense.

Hi, all. So this is my final post as a BP. blogger. I have had an absolutely amazing time this past year, seriously. Styling and writing new material every week was often challenging, but through the almost daily analysis of my taste I was able to soldidly construct my personal style, leaving me confident in both myself and my wardrobe.


I made this collage highlighting some of my favorite moments as a blogger, from Homecoming to Halloween to San Francisco and Milan. There were too many fab moments to fit onto a single poster!

Clare and Alyssa: Thank you so much for being so generally wonderful! I’ve loved reading all of your posts and getting to know you as friends. You’re brilliant.

To our new batch of bloggers and bloggettes Amber, Bella, Caroline and James: I wish you all the best! I can’t wait to see what you have to share. :) (Don’t procrastinate on Sunday if you need a post in on Monday,  just FYI.) [Editor's Note: Seriously. This is really good advice.]


I hope I’ve been able to introduce all of you readers to part of my personal style world, full of TSwift inspiration and Heathers references, DIY accessories and pleated skirts.

If I could leave you with one more piece of style advice, it’s this: Wear what makes you happy. It doesn’t matter if it isn’t on the cover of a magazine or lookbook. Translate yourself into your style and you’ll feel infinitely more confident and content. Allow your style to grow and change along with yourself. And always carry a scrunchie.

I love you all!

Stay golden!!

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August 29, 2014

Farewell from Clare

It is with great sadness that I type this post. This past year has been a whirlwind of fun memories, great experiences, and fabulous fashion. I’ve not only learned tons about myself and my style, but also about the fashion industry—for which I’m so grateful.

Some highlights of my year:

Going to the Levi’s headquarters last October was a great memory. It was my first time really getting to know a brand, and I can’t tell you how excited I was that I got to feature Levi’s here on the blog.

Going to Los Angeles for the first time and being able to spend the day with Mimi Chica was incredible. I’m still kind of in shock that it all even happened. It was honor to be able to tour the showroom, get lunch with my chic fashion friends and even meet one of the creators of the brand.

I. Love. My. Dream. Team. So. Much. I could not have made it through this past year without them.

To Will: Thank you for being the most incredible photographer that I have the privilege to know and work with. You inspire me to no end.

To Bella: You always keep me on my toes. I’m so proud of how you’ve grown this past year and I can’t wait to see you grow even more as a blogger this coming year. I have so much gratitude and love in my heart for both of you.

I saved the best for last of course. ;) When I became a BP. Blogger, I had no idea that these two ladies would become some of the most lovely friends I’ve ever had. I’m extremely lucky to have Alyssa and Lily by my side, blogging with me, shopping with me, eating too much gelato with me… Best of luck in college, my loves. Stay fab.

I’d also like to say a huge thank you to all of you lovely readers. Thank you for reading my blog, thank you for leaving sweet comments, thank you for supporting me for the past year. I appreciate everything so much.

Now that my tearful goodbyes are out of the way…let’s talk about my next steps. I love blogging so much that I started my own blog. I’ll post similar content on my new blog, so if you liked my posts this year, you’ll love my new blog.

Feel free to follow me on any of these sites to keep up to date with my latest fashion adventures:

My Blog
My Tumblr
My YouTube Channel
My Pinterest

Best of luck to James, Caroline, Bella and Amber. I have so much faith in you all, you’ll be great. I can’t wait to start reading your posts. :)

For the last time…



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August 28, 2014

Farewell from Alyssa

The time has come to say goodbye. After you read this post, my reign as a BP. blogger will be finished. As sad as it is for this chapter to come to a close, it is time for me to move on. I’ve really enjoyed sharing a little piece of my life with you. I never stopped to think about it before, but we’ve done a lot together: We’ve gone to prom, graduated, visited the Northeast, and every Monday and Thursday we got dressed together. Here are a few of my favorite moments:


I’m going to miss you like crazy! Fortunately for you, there are some new bloggers to inspire you for the year to come, and I know they will do amazing things. As for me, I will probably face a similar fate to that of a former Disney star. Haha JUST KIDDING, I’m going to college.

As much as I’ve absolutely loved blogging for BP., I’m really looking forward to this next chapter of my life. If you want join me for my college journey (it will probably be filled with many more ridiculous shenanigans), I’ve started my own blog, which will still be filled with plenty of style and beauty inspo, but will also chronicle my life adventures in a little more detail.

Things to look forward to on Alika Leilani: my trip to Maui, a dorm tour, back-to-school looks, and much more! I’m hoping to establish a more personal relationship with my readers via social media, etc. On Alika Leilani, you’ll find links to my Instagram account and my contact info—I’m always looking for new friends, other bloggers to collaborate with, and PHOTOGRAPHERS (if you’re good with a camera and live in my area, I would be ecstatic).

Can’t wait to get started on all my new memories. :)


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Now, the title of this post might be a little misleading because in no way have I “made it” in the fashion industry quite yet (give me a few more years). But being a blogger for a huge company such as Nordstrom has given me a taste of what the fashion industry is actually like and what it takes to succeed in it. You guys loved my more personal post, and I thought this would be a great sequel to that. If you’re interested in a career in the fashion world, keep reading because I have some tips and tricks for you!


Tip #1: Be Unique, Be Yourself.
To put it quite bluntly, no one likes a copycat. It’s perfectly OK to take inspiration from other people, but at the end of the day, whether you’re a blogger or aspiring designer, people will be drawn to you because they haven’t seen your style anywhere else. Bloggers like Leandra Medine and Tavi Gevinson are awesome, but the world doesn’t need a million versions of them. Now’s your chance to shine, so make your mark! Be unapologetically yourself.

Tip #2: Be friendly, Get Involved.
I’m a firm believer in karma, and I believe your good deeds will come back to you in some way, shape or form. Be polite, be courteous, offer to help out in the fashion community near you. To quote the great philosopher Drake, everyone has “started from the bottom” and you can’t be successful unless you’ve done some work. I feel like “be nice” is just a life rule in general, but I think it’s especially important to remember when talking about success in the fashion industry. Movies and TV shows often portray members of the fashion community as catty and snobby, but luckily I’ve found that’s not the case at all.

Tip #3: Network, Network, Network!
I can’t stress to you all how important networking is, even as a teen. Everyone you meet could be a potential employer or coworker. I find myself handing out my blogger business cards all the time. People are interested in what I do, because let’s be real: being a blogger for Nordstrom is not your typical teen job. When you’re meeting someone, make eye contact, give firm handshakes and tell them your full name so that they remember you if they’re ever looking to hire. Attending fashion events, store openings or launch parties are super important if you’re looking to meet people who already work in the industry. If you have a blog, don’t be shy to make business cards with your URL, name and email.

Tip #4: Put Yourself Out There.
This tip goes hand in hand with the previous one, but something I’ve had to learn through being a blogger is that it’s key to be fearless. Introduce yourself! Strike up conversations with stylish strangers! If you’ve got a blog with a good enough following, approach smaller companies and offer to feature their product on your blog, if they in turn promote you. Promote your blog on social media, such as Twitter, Instagram, and Facebook. Be shameless about marketing yourself, because it won’t happen unless you do it.

Tip #5: Educate Yourself.
I saved the best for last because this, in my opinion, is the most important tip out of all of these. It is absolutely crucial to educate yourself. I started learning about the fashion industry through reading magazines. I would read each issue over and over until I could identify designers, brands, writers and photographers. Books are also great, I have a whole bookshelf of fashion-related books that I read because the advice and stories are so valuable. If you look up to someone in the industry, learn everything you can about them. I’m a fan of fashion documentaries, too, as well as YouTube videos and podcasts. Learning is awesome!

I know this was a wordy post, but I hope at least some of my advice was helpful. Work hard, dolls.


June 20, 2014

My Fashion Board Project

Although the 2013-2014 BP. Fashion Board year is over, I thought it’d be fun to share the final project that I did. Our ongoing task throughout the year was to concept our own store. We picked our target market, selected merchandise, created a visual identity and even picked out the store’s decor. My boutique was called Nova Soho and I wish it really existed so I could shop there.

We kept track of our ideas and inspirations with a Pinterest board that we presented to the group at the last meeting. For the presentations, some of my fellow Fashion Board members also made creative video ads and posters, but I opted for a binder filled with different pages that had to do with the varying aspects of my store. Consider this a cleaner, more streamlined version of a mood board or inspiration board!





This little project was so fun for me to do! Although I’ll probably never have my own boutique, it was fun to get creative and pretend.