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This week we’re stoked to bring you interviews with five social media stars who just so happen to also be the stars of our BP. summer trend guide, the insta-cool life. We invited each one to nab her favorite BP. summer goodies, then style them with her own personal twist—with great results.

Today’s featured fave is Olivia Lopez, better known to her fans as @lustforlife (Instagram), globe-trotter, fashion plate and all-around girl crush. This L.A.-based fashion maven is one of the fashion world’s go-to girls when it comes to festival style, and she’s been featured in Teen Vogue, Vogue Japan, Vogue Spain, Nylon and about a zillion other cool magazines. We love her BP. Summer Essentials picks, mixing and matching unexpected styles that look effortlessly cool together.

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crochet-trim tee (now on sale!) | embroidered cut-offsstraw fedora

How would you describe your style?
Classic with an edge, and always subject to where I am in the world.

What’s your trick for taking great Instagram photos?
Lighting and location are key components of a compelling Instagram photo. Choose places that are unique. Whether it’s a landmark, architectural site or a building that is beautifully decayed, exploring a new city or even a route you don’t usually take in your own neighborhood is always a great way to inspire and stay inspired.

Where would you wear this outfit?
I would wear this outfit en route to the airport with an oversized anorak and carry-on suitcase on tow, or grabbing coffee at Alfred’s on Melrose Place at home in L.A.

What are your tips for styling this outfit?
Sometimes the most minimal outfits make the strongest impact, so I would accessorize with dainty necklaces and a pair of nude sandals.

Please share one surprising fact about yourself.
I can’t deny a good cheese plate.

Want to know more about Olivia? Check out her blog to see some seriously incredible travel and fashion photography—and wicked personal style.

That wraps up our profile series, friends. We hope you enjoyed meeting these five inspiring women. And if you’d like to show us how you style your favorite BP. Summer Essentials, just snap a pic and tag it #nordstrombp. You just might find yourself on our in-store video wall, featured on the blog or showcased elsewhere in the BP. universe!

This week we’re stoked to bring you interviews with five social media stars who just so happen to also be the stars of our BP. summer trend guide, the insta-cool life. We invited each one to nab her favorite BP. summer goodies, then style them with her own personal twist—with great results.

Today’s featured fave is Melissa Green, better known to her fans as @melissagreenmachine (Instagram), Oklahoman, professional photographer and total lovebug. If it’s true that the world loves a lover, then Melissa has nothing to fear, like, ever. Her wedding photos and romantic portraits are unashamedly sweet, and her blog is filled with the love stories of the people she photographs. True to form, her BP. Summer Essentials outfit has a feminine flair that is right in line with her pretty portrait aesthetic.

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lush skater dressstatement necklace

How would you describe your style?
I love variety in all aspects of life, and that includes my day-to-day wear. I love to dress up with some heels and wear all black with some bright lipstick. (And sequins—oh, baby!) The next day I may grunge down a bit with a flannel tied around my waist and Converse or boots. Comfort is pretty important to me, but I just love trying new things, like making jeans dressy-casual or slouchy-cute with a sweater.

What’s your trick for taking great Instagram photos?
Instagram has honestly become kind of therapeutic for me. It’s a place I can be bold and different with my photos, and the community I have on IG is always so encouraging. Also, I LOVE shadows. You’ll find a lot of light vs. shadow pictures on my feed. I also love white simplicity, but again…variety is key. I travel a lot, and I love to document the vastness of creation, specifically oceans, as well as valleys in the middle of mountain ranges. Finding the right light is important, too.

Where would you wear this outfit?
This dress is great because you can easily dress it up or down. If dressing up for a wedding, as the photographer, I’d wear it with a blazer, and be able to blend in with the guests while capturing the great and beautiful moments of the day and still be comfortable. If it were for something more casual, like brunch with the girls or a picnic with my boyfriend, I would wear the dress with a cute necklace and some simple wedges.

What are your tips for styling this outfit?
Dressing it with accessories would be my aim. I’d wear the necklace in the photo and pair it with some awesome heels or classic and cute flats or sandals. Hair would be in an easy high bun or loose curls/waves.

Please share one surprising fact about yourself.
I lived in China for 6 months and grasped a whole new concept of what community, hospitality and life could be like in an entirely different culture than my own. They’re remarkably kind and welcoming and it was incredibly inspiring.

Don’t forget to tune in tomorrow to meet our last (but not least!) insta-cool star @lustforlife, a.k.a. Olivia Lopez!

This week we’re stoked to bring you interviews with five social media stars who just so happen to also be the stars of our BP. summer trend guide, the insta-cool life. We invited each one to nab her favorite BP. summer goodies, then style them with her own personal twist—with great results.

Today’s featured fave is Luanna Perez-Garreaud, better known to her fans as @luanna90 (Instagram) or Lua P for those who follow her blog, Le Happy. This edgy blogger originally hails from Lima, Peru(!), but moved to NYC a few years back to study fashion design. We were excited to see which of our BP. Summer Essentials she’d pick and how she’d style them, and she didn’t disappoint!

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double ruffle swing tank | heart-shaped sunnies

How would you describe your style?
It’s an ever-changing, eclectic mix. Most of my inspiration comes from music, so I will always lean towards ’90s grunge style, with a rock and gothic vibe.

What’s your trick for taking great Instagram photos?
I just try to be as natural as possible. Whenever I see something beautiful I quickly snap a photo and save it for later. Then I take a little time to work out on which filter to use or alter it a bit by adding brightness, sharpness or contrast.

Where would you wear this outfit?
I would wear it anywhere on a warm spring day.

What are your tips for styling this outfit?
I simply styled the top with black bottoms to add more contrast and make the colors pop. Since the top is already eye-catcher, I tried to keep the rest of the outfit simple.

Please share one surprising fact about yourself.
When I was a little kid I wanted to be a veterinarian!

Want to know more about Lua P.? Check out this up-close-and-personal interview. And don’t forget to tune in tomorrow to meet our next insta-cool star @melissagreenmachine, a.k.a. Melissa Green!

 

This week we’re stoked to bring you interviews with five social media stars who just so happen to also be the stars of our BP. summer trend guide, the insta-cool life. We invited each one to nab her favorite BP. summer goodies, then style them with her own personal twist—with great results.

Today’s featured fave is Analisa Nguyen, better known to her fans as @rackandrouge, fashion blogger and Instagrammer extraordinaire. She started blogging back in 2009 (under the moniker Rouge Fox) and is known for her clever, Cali-cool mix of high-low style.

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Analisa indulged her girly side when styling her BP. Summer Essentials outfit. Flowy silhouettes are the perfect complement to romantic lace and vibrant florals, making this grab-and-go outfit look pretty and put-together with an absolute minimum of effort. To keep the look from feeling too precious, Analisa accessorized with her favorite summer go-to: a laid-back straw fedora.

How would you describe your style?
My style is easy, laid back and sun-soaked with SoCal vibes.

What’s your trick for taking great Instagram photos? 
Don’t think! Just take lots of photos of anything and everything, and at the end of the day, pick only your favorites to post. My best photos always turn out to be the ones where almost no thought was involved.

Where would you wear this outfit? 
I’d wear this outfit to the beach. Loose, flowy pieces are the best for sunny beach days. Can’t forget the perfect straw hat to stay shady under.

What are your tips for styling this outfit? 
Less is more. These pieces already make a statement on their own, so I’d keep the accessorizing as minimal as possible.

Please share one surprising fact about yourself.
I can’t eat out anywhere without getting dessert…it’s…impossible!

Want to know more about Analisa? Hop on over to Teen Vogue to find out her favorite places to shop, the best things about being a fashion blogger and how she got her start. And don’t forget to tune in tomorrow to meet our next insta-cool star @luanna90, a.k.a. Luanna Perez!

Happy Memorial Day! This week we’re stoked to bring you interviews with five social media stars who just so happen to also be the stars of our BP. summer trend guide, the insta-cool life. We invited each one to nab her favorite BP. summer goodies, then style them with her own personal twist—with great results.

We’re kicking off this mini-series with YouTube star @makeupbymandy24 (a.k.a. Amanda Steele), who’s been rocking the vlogging world with smart, on-trend makeup how-tos since she was 10 years old.

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shop this outfit

Amanda chose a breezy, boho-chic look for her photoshoot. She paired a simple white crop top with high-waist cutoffs, which let her chiffon cardigan take center stage. Etched bangles and heart-shaped sunnies (only $12!) add the perfect finishing touches for this festival-ready outfit.

How would you describe your style?
I would describe my style as current and edgy.

What’s your trick for taking great Instagram photos? 
Good lighting is the number one thing needed for a good Instagram picture!

Where would you wear this outfit? 
I would wear this outfit on a casual day by the beach with friends.

What are your tips for styling this outfit? 
Adding warmer-toned accessories to this makes it look extra boho and cute.

Please share one surprising fact about yourself.
I played softball for five years.

Want to know more about Miss Amanda Steele? Hop on over to Teen Vogue to find out who some of her favorite vloggers are, what makeup essentials she always has with her and how she got her start. And don’t forget to tune in tomorrow to meet our next insta-cool star @rackandrouge, a.k.a. Analisa Nguyen!

Something we don’t talk about very much here on the BP. blog (though we should) is our talented BP. fashion designers. That’s right—we have our very own in-house design team, and we thought it would be cool for you to meet one of them and learn how each season’s new styles go from concept to your closet.

Tracy Griffith has been an in-house fashion designer at Nordstrom for eight years, and has spent the last two of those years designing clothes for you, our BP. friends. We asked her to describe the process of creating a garment, and she said it all starts with an inspiration board that she and her team put together with some help from our Trend Forecasting department. Once she’s got a solid feel for the trend, she starts drawing!

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After the drawing has been approved, it’s time to start looking for the perfect fabric. The design team receives fabric samples from all over the world, in every color and texture you can imagine. Tracy sorts through all the samples until she finds the perfect one.

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Fabric in hand, it’s time to take her drawing from a dream on paper to the reality of the dressmaker’s dummy. Now she creates her initial sample garment.

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That sample garment then goes to market with all the other clothes the designers have dreamed up for the coming season. Buyers from the BP. department will come to the showroom and place their orders for the items they want to see in the stores and online. Once they’ve placed their orders, the patterns get sent to the garment factory for a full production run.

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Tracy was nice enough to answer a few questions for us about how she found her career and what it takes to be a working fashion designer:

BP.: How did you get to be a fashion designer? 

TG: I decided at 13 that I wanted to be a fashion designer, I deviated from this plan a couple times along the way, I majored in fashion merchandising for a minute, and also worked as a costume designer for a year but ultimately ended up where I was meant to be, as a fashion designer.  A lot of my friends who are designers have similar stories.  It’s usually something you know you want do from a young age and then it takes a lot of work and dedication but you just work hard and make it happen.

BP.: What’s your favorite part about your job?

TG: My favorite part of the job is that each season there is something new!  I love how fashion is ever-changing, new trends, silhouettes, fabrics, even the change from designing Spring seasons to Fall seasons is an exciting one. It never gets old, it’s always fresh.

BP.: How long does it take between when you design something and when it hits the stores?

TG: It typically takes anywhere from 6 to 9 months.  There are many aspects; designing, sampling, meeting with the buyers, fit, production, and shipping. Each part takes time.

BP.: How do you know what’s going to be in style by the time your designs hit the stores?

TG: There is a lot of research and forecasting involved.  There is a whole part of the fashion industry that is dedicated to trend forecasting.  Nordstrom has their own team and they present to my team and then my Design Director drills it down further for the Juniors Market and presents to me and then I research from there.  I look at what is trending on the runway, in vintage, on the streets, and on blogs. Even though runway shows are more high-level and maybe it doesn’t seem like they directly apply to the juniors market, they do. It is important to look at Runway because it influences what’s trending next across the industry.

BP.: Who are your main inspirations or role models and why?

TG: There are a lot of designers I admire and feel inspired by. Like fashion, the list changes constantly.  My favorite designer right now is Hedi Slimane for Saint Laurent. He has really updated the house to look super cool, grunge, and rocker, but he always references something from the original YSL looks in his collections to tie it to the house’s origins.  I’m a huge fan and can’t wait to see more!

My mom is my role model.  She is a very strong and successful business woman and has always empowered me to be and do whatever I want in life. That kind of support and example has been invaluable.

BP.: What’s your number one wardrobe essential right now?

TG: I am loving the combination of crop tops with high waisted bottoms right now.  It feels new, and so right.  A little gratuitous self promotion of a product I designed: this crop tank is great for wearing under cardies and button-downs, with a pair of overalls, or on its own when it’s warm out, I love it!

BP.: If you could give one piece of advice to aspiring fashion designers, what would it be?

TG: Believe in yourself.  Being a designer requires putting yourself out there—your ideas, your creativity, it’s what it’s all about.  Don’t be afraid, go for it! If something you’ve designed doesn’t work out, don’t take it personally or get discouraged, just move on to your next great idea.

February 28, 2013

Fashion Daze

Guess what I did last weekend. I went on location with the BP. team to the photo shoot for their April lookbook. I also went to a prom 2013 photo shoot. Whoa—thank you, Nordstrom!

I met the coolest people ever and got to see them do everything they do best—from hair and makeup to nails, wardrobe, photography, art direction, production and so much more. They showed me not only how much fun fashion can be but also how much hard work it takes. Now I know for sure that all I want to do is fashion. (What a revelation, right?)

I can’t wait to see the finished product and buy the fabulous clothes when they’re available (that’s right, April in BP. is going to be fantastic). Best weekend ever? I think yes. Here’s how it all went down:

5:30am - Rise and shine, then choose an amazing outfit for an amazing day.

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7:05am – Stop for a cinnamon roll. (You caught me, I’m a foodie.) Then head to the desert.
8:20am – Arrive on set. Blues music was playing in the motor home—very fitting for the location.

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8:30am – Check out hair and makeup then nails, which were almost done when I got there.

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8:45am – Cool prop car arrives.

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11:35am – Location change.
1:25pm – Lunch.
2:30pm – Location change.
3:30pm – Arrive deep in the desert.
4:00pm – Make it to the BP. Nordstrom Facebook page

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4:15pm – Ride around in the cool prop car.
5:30pm – Head back home.

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My reaction to the whole experience was pretty comparable to the little green men in Toy Story when they see the Claw—total awe. I’m sure you’ll react the same way when you see this lookbook!

XOXO,
Aya

P.S. Check out #nordstrombp and #nordstromprom on Instagram to see pictures that everyone took at the shoots.

 

We take a lot of incredible pictures at our photo shoots, but sadly we can’t publish them all to the Nordstrom.com site. Thank goodness for the blog, right? Check out these yummy, goofy, totally gorgeous outtakes from our fall sweater guide, The Great Escape, Part 2. (Speaking of The Great Escape, Part 2, don’t forget to download the new playlist and watch the second video. Both are waiting for you on the last slide of the slideshow.)

P.S. You might notice the models looking distinctly hot and summery in these outtakes. That’s because we shot the sweater guide in July, on one of the hottest days of the year! Gotta love the fashion calendar. :p

It’s a bittersweet day, as this is my last blog post for BP. It’s been an incredible year, and I have been so fortunate to share it with all of you! I can truly say that blogging for Nordstrom has been one of the best experiences of my life.

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I’d just like to recap some of my favorite blog posts in pictures! Here were my looks from 2011-2012:

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I would also like to personally thank my family, friends and the whole Nordstrom team for making my dream become a reality! The support you have shown me does not go unappreciated. None of this would have been possible without you.

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It’s certainly been a blast!

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Good luck to Brittany, Samantha and Aya! I can’t wait to read all of your posts!

I am currently working on creating my own blog. For now, check out my tumblr, Ma Belle Blog. You will be able to find my new blog through that once it’s up and running!

For the last time XOXO,

Ashley

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Here’s a behind-the-scenes peek at our Fall Trend Guide photo shoot. We called it “The Great Escape” because we shot all around Washington’s beautiful Vashon Island, working with photographer Tim Barber. An early morning ferry ride, a road trip to an abandoned barn and a rowboat tour of a remote cove provided the perfect backdrops for the latest sweaters, jackets, scarves and other adorable fall styles. Oh, and we did a little skateboarding in our downtime, too!

Check out “The Great Escape” and make sure you don’t miss the video and downloadable playlist at the end.
-xo
BP. Team