The blogger/designer is truly an invention of the digital age. Once a social media enthusiast has curated his or her accounts with the finesse of an artist, amassed an audience with the determination of a prom queen candidate courting votes and been photographed at enough events to establish fashion clout, the next step is to helm a collection. Blogging now segues nicely into designing since it establishes an aesthetically attuned audience.

In the case of Julie Sariñana of the blog Sincerely Jules, having 3.7 million Instagram followers helps. The style dynamo has built a small empire around her beautiful snapshots of adorable outfits and enviable trips. And her casually hip clothing line captures this easygoing but glamorous lifestyle.

Julie Sariñana of Sincerely Jules.

Sariñana shared images of how she styles her fashion line, named for her blog, which is new to Nordstrom this month. We spoke with the designing woman about managing her busy schedule and season-less dressing.

P.S. THERE’S MORE: READ ON

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The first rule: Buyers know best.

The second rule: See the first rule.

When it comes time to shop our yearly Anniversary Saleand in case you missed the alerts: it’s time!—it just makes good sense to check in with the men and women who curate our top designer merchandise. They strategize these steals and deals with you in mind, and we do mean strategize; read on to find out what iconic Alexander Wang handbag was reinstated specifically for us, and for you.

OK, ready? Let’s do this—from the ground up.

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Alexander Wang’s Kenze boot: $484.90 during our Anniversary Sale, $725 after sale

Says our designer shoe buyer John Langston of Alexander Wang‘s Kenze boots: “They have all the elements of fall’s best trends and they’re so identifiably Wang! They personify Alex’s spirit of individuality and the playful, romantic poet.”

How to wear them? Glad you asked. “This season, short boots act as a new alternative go-to option,” says John. “Skip the pumps and pair these with a myriad of looks—from a cropped carrot pant to an ankle-length straight-leg denim jean or a sleek pencil skirt.”

GET MORE ANNIVERSARY PICKS FROM THOSE WHO KNOW BEST

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Easy, fresh mixed berry cobbler recipe with strawberries, blueberries and vanilla bean from Nordstrom. Photo by Jeff Powell.

Looking for a way to use up those ripe summer berries—or an excuse to have more of them? Our mixed-berry cobbler combines fresh blueberries and strawberries into an easy-to-prepare dessert that’s just right for the season. A little sugar sweetens the berries, and seeds from a vanilla bean dot the perfectly thickened juices with their rich, warm flavor—all underneath a crisp and crumbly old-fashioned oat topping.

For an added layer of sophistication (i.e., to make people think you spent a whole lot more time on this super-simple recipe than you actually did), serve it as we do in our Blue Stove Restaurants in individual crème brûlée dishes. However you present it—in individual portions or a family-style casserole dish—this Strawberry and Blueberry Cobbler couldn’t be a better way to punctuate the end of a delicious midsummer dinner.

Easy, fresh mixed berry cobbler recipe with strawberries, blueberries and vanilla bean from Nordstrom. Photo by Jeff Powell.

GET OUR RECIPE

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Nordstrom Anniversary Sale outfit of the day.

Some days the most arduous decision comes first thing in the morning: What to wear? (Yeah, our lives are pretty chill.) But standing in front of a closet and considering what to put on your sleepy self can be a real head-scratcher.

Good news: Over the next few weeks, we’ll be posting entire outfits on our Instagram account that are shoppable during our Anniversary Sale. Just check our feed (#NSale #OOTD), then swing into the store where you’ll find the whole featured look.

Pick up pieces by Topshop, rag & bone, Madewell and more, all styled, on sale and ready to wear. You’re welcome.

But you still have to make your coffee yourself.

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Rhi Blossom

Alongside fashion luminaries like Kate Moss and Grace Coddington, Rhi Blossom appeared in Calvin Klein’s high-profile fall 2016 campaign. For School of Doodle, a social network and collaboration hub for girl and gender nonconforming artists, Rhi inspires other blossoming creatives through work as a creative director and an ambassador. This year, Teen Vogue named Rhi a “Young Feminist Changing the Game.” All the while, in the roles of activist, actor, model and artist, Rhi champions youthful creativity and gender equality. Yet the 19-year-old just seems to be having a good time.

In yet another function, as one of the faces of our Anniversary Sale, we caught up with the enthusiastic Rhi to talk about art, music, fashion and shopping our big event.

READ MORE ABOUT RHI

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We’re celebrating long, post-summer-solstice days with Pop-In@Nordstrom Gets Out—your go-to mercantile for nature provisions from all the best brands. And what better way to welcome a season of camping, glamping and road-tripping than with a cool new pen pal from the almighty Keen?

Pop-In@Nordstrom Gets Out: interview with Rory Fuerst, Jr. of Keen Uneek.

SHOP: Keen Uneek

The innovative, eco-conscious footwear brand has been hitting the ground running since 2003, and we were lucky enough to trade missives with Rory Fuerst, Jr.—creator of the increasingly covetable Keen Uneek line (just ask the Tokyo street-style set).

STEP TO IT

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In addition to hundreds of beauty exclusives, free samples and gifts with purchase, we’re offering a little something extra special at our store beauty counters each day during our Anniversary Sale. Check out our Glam-Out Days calendar during the first week of the sale, and drop by for an extra dose of beauty, on us.

SEE WHAT’S HAPPENING AT A STORE NEAR YOU

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The bomber jacket above is a preview of Topman′s fall drop

One thing we’re noticing at this summer’s festivals and concerts is crazy creative patches all over jackets and denim. Both nostalgic (no doubt you had a few as a teen) and trendy, they look good on several of our favorite articles of clothing, adding a bit of personalization to your staple pieces.

Patches on man at Fashion Week

Here are a few things to consider as you decide where to plant a badge and some of our favorite patched styles.

SHOP: bomber & varsity jackets | denim jackets

CLICK HERE TO PARSE PATCHES

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Trish McEvoy interview with Nordstrom.

More than a makeup mogul renowned for her artistry, Trish McEvoy is also a master innovator. She started her company back in the ’70s when, unable to find makeup tools she liked, she hand-cut artists’ brushes into the shapes needed for perfect application. Women and artists around the globe took note when she started manufacturing those brilliant brushes, and her business was born. Today, McEvoy has a full range of beauty products and tools—including amazing fragrances—but at the core her intent is the same as it was from the beginning: to provide women with the tools and techniques to simply unleash The Power of Makeup®.

DISCOVER TRISH’S SECRETS AND PRODUCTS DU JOUR

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Each summer, Designer Preview offers a sneak peek of the season to come as we send the best looks from top and emerging designers down a beautiful runway on the Seattle waterfront. But let’s be clear here: This is not one of those torturous look-but-don’t-touch situations.

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Wine and girlfriends go so well with shopping; guests at a recent Designer Preview enjoying it all.
(Boyfriends are equally compatible; the show features men’s fashion as well!)

After the show—this year’s is July 28, tickets are available via our partner, Seattle Art Museum (until they sell out, that is!)—we transform the pre-show party room into one of the most amazing pop-up shops and that’s when the fun really starts.

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What’s more: the group shopping continues in our downtown Seattle flagship on Friday, July 29, with a trunk show-like happening, where you can pore over the best current and coming-season trends one by one with your favorite salesfolks and best friends.

Let’s review the important details.

HERE’S WHAT YOU NEED TO KNOW ABOUT THE BEST SHOPPING EVENT OF THE SEASON

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