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Behind the Scenes: Magic Hour Pop-In@Nordstrom

Here we have a little behind-the-scenes action from the photo shoot for Magic Hour, our new Pop-In@Nordstrom. For the uninitiated, Pop-Ins are recurring boutiques curated by our director of creative projects, Olivia Kim, which exist in select physical Nordstrom locations and, of course, online.

Magic Hour refers to the time at a music festival when the sun sets and tame gives way to turnt. Snapshots and a detailed statement from Olivia below.

Shop: Magic Hour Pop-In@Nordstrom

Click catalog image to enlarge; catalog image by April Brimer, GIFs by Brit Zerbo, all other images by Donovan Nguyen