This Saturday only (November 9): It’s Mascara Madness. Buy two mascaras and get one free! Mix and match three mascaras from your favorite brands, and we’ll automatically deduct the cost of the lowest-priced mascara in Checkout. No promo code required! It’s a perfect time to stock up on your favorites—or try something new.
Speaking of madness, don’t let your mascara drive you crazy. Here are five expert tips to keep you levelheaded about your lashes.
1. Longer lashes. It’s the mascara that you apply at the base of your lashes that makes them appear longer—not at the tips—so give the wand some extra wiggle as you start before extending it out.
2. Dump the clump. Use a clean mascara wand (you can clean and upcycle an old one) and draw it through your lashes when they’re wet to prep, or use it to gently remove clumps after applying your layers.
3. Water safety. We love a good tube of waterproof mascara, but you should consider using it only when you really need that extra protection. Regularly removing waterproof mascara can be harsh on the delicate skin around the eyes and can also dry out your lashes. For everyday wear, a quality mascara or one that’s merely water-resistant will do the job nicely.
4. Extra volume. Turn it up by applying a little powder to your lashes as a base. It helps give the mascara something extra to grip on to.
5. Resist the pump. All that in-and-out motion introduces extra air into the tube, which dries out your formula more quickly and leads to less-than-stellar results.
Shop mascara. Stay up-to-date on all things beauty over at our Beauty Blog.
Go for an original Halloween look with the helping hand and artistry of a Nordstrom Beauty Stylist. Elaine Raymond, our Beauty Marketing Planner, took a trip to our Seattle flagship store and enlisted the assistance of Beauty Stylist Cory Treadwell, who created a spooky-chic look in a few easy steps.
Inspiration: Katy Perry’s deer/alien look in the music video “E.T.”
Curious? See the whole transformation on our Beauty Blog with step-by-step how-to instructions.
Check out a few of our fave fragrance ad campaigns for men, made to be especially enticing to women.
Tailor Made: Actor James Franco for Gucci ‘Made to Measure pour Homme’ Eau de Toilette
“The look of Made to Measure needed to be something extremely special, and this is what we have achieved. It is as stylish and cultivated as our suited protagonist,” says Frida Giannini, creative director of Gucci.
The Essence of the Bottega Veneta Man: Bottega Veneta ‘Pour Homme’ Eau de Toilette
This Nordstrom-exclusive fragrance—the first men’s fragrance for the Italian fashion house—combines touches of leather and labdanum for a masculine finish.
Bello Mio: Model Ryan Burns for Ermenegildo Zegna ‘UOMO’ Eau de Toilette
Developed by renowned perfumer Alberto Morillas, UOMO is a combination of two powerful ingredients: citrus Zegna Bergamot and the floral note Violettyne Captive.
Mad for Mythology: Versace ‘Eros’ Eau de Toilette
Model Brian Shimansky, photographed by Mert and Marcus, transforms into Eros, the Greek god of love, for the new Versace fragrance campaign.
Moved by Music: Burberry ‘Brit Rhythm’ Eau de Toilette Spray
Burberry’s Christopher Bailey put his love for music in a bottle with the launch of Brit Rhythm, a music-inspired fragrance made just for men and modeled above by British babe George Barnett.
The gift that gives back. Shop more men’s fragrances.
For the latest and greatest in makeup, skincare and fragrance visit our Beauty Blog.
“I wanted really gorgeous, rich, saturated color inspired by a kind of seventies-meets-twenties hedonistic mood, a little blurred, a little sheen.” —Tom Ford
A fashion statement for the face, Tom Ford’s complexion-perfecting makeup and high-performance skincare treatments are powerful tools for transformation.
Tom Ford Beauty is a testament to the visionary designer’s desire for any woman, no matter her age or features, to have the ability to create a complete look in which her uniqueness is amplified and she appears to radiate from within.
Embrace the flawless world of Tom Ford.
For the latest and greatest in makeup and skincare visit our Beauty Blog.
Issey Miyake, the Japanese fashion house, lights up the runway for spring/summer 2014 with the illuminated silhouettes of its new collection.
Where’s the Issey Miyake woman going this season? According to show notes, she’s walking “toward the stars and shine in the inky black sky, toward the moon.”
Getting cheeky backstage with Issey Miyake’s womenswear designer, Yoshiyuki Miyamae.
Rays of light in rainbow patterns splash across dresses and separates, creating a freshly innovative outlook on high-tech wearability. And of course, no outfit is complete without a spritz of Issey Miyake’s Pleats Please, a Nordstrom exclusive fragrance that embodies one of the most fundamental concepts of Issey Miyake.
Jump over to our Beauty Blog and discover the look that Alex Box and the M·A·C PRO team has created for spring/summer 2014.
Photos by Ford Leland