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Behind the Scenes

We invited a handful of our favorite NYC Instagrammers to collaborate with us on our fall trend accessories and shoes campaign. They joined us at an Instameet-style shoot in the Big Apple because, party! We filled the studio with next season’s shoes, handbags, jewelry and hosiery, and let them do what they do best. It was a photo shoot match made in heaven, and we’re in love with the results. It’s a little bit of catalog and little bit of Instagram. We’re calling it Instalog! Here’s our partnership lineup:


Sara Zucker @SARAZUCKER | Laurel Pantin @LAPANTIN


Liz Eswein @NEWYORKCITY | Alice Gao @ALICE_GAO


Rachel & Nicole Effendy @RACHELETNICOLE | Madeline Poole @MPNAILS


Susan Joy @SUSANJOY | Anthony Danielle @TAKINYERPHOTO


Jessie Artigue @STYLEANDPEPPER | Hilary Rushford @HILARYRUSHFORD


Caroline Harper Knapp @HOUSEOFHARPER | Getting the shot behind the scenes.

Check out the fresh perspectives of our 11 featured Instagrammers in our fall handbags, jewelry, boots and hosiery shops.

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Art, nature and the human body were inspirations at Osklen today, where hairstyles took central focus backstage.

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We’re accustomed to seeing polished and refined from Narciso Rodriguez, so it was a dramatic surprise to see a bit of punk and edge in the makeup Dick Page planned for the show. Inspired by Debbie Harry, Page used versions of eyeliner as the wow factor—including pencil, cream, liquid and, of course, mascara.

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The liner was a wedge shape on the outer lid, and when models opened their eyes there was a bit of transfer on their eyelids. Page let it be, and allowed a more lived-in look. When we asked how darkly to apply the liner, he replied “keep going until you can’t see anymore.” Noted!

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This was the 8th and final show for Deborah Lippmann, and she went out with a bang. Her last nail look was a matte camel color—a color she described as a “weird, cool camel.” The concoction consisted of a base coat, two coats of Terranova, dried after 1-2 minutes, then finished off with Flat Top, a mattifier.

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The completed look left us in agreement with Page on this quote about his makeup inspiration: “Debbie Harry on her worst day is cooler than us on our best day.” Touché!

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We can’t think of any designer who is more known for sheer romanticism than Vera Wang. Her spring/summer ’15 collection was the exact representation of that—from fashion to makeup and nails.

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Our beauty trend editor, Kate Fannin, ran into the ineffable Charlotte Tilbury as she was hard at work behind the scenes of New York Fashion Week.

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Charlotte was creating a “no-makeup makeup” look for the Edun show.

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The Zero + Maria Cornejo SS15 collection was a combination of nostalgia and femininity, inspired by a recent trip to London and Venice which was reminiscent of her time spent there in her youth—Cornejo used lace and light weight fabrics to create a casually understated effect. Dick Page for Shiseido and James Pecis for PHYTO and T3 were tasked with creating a fresh, summery, innocent look.

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Tadashi Shoji is known for the simplicity, lines, shapes and textures of his clothing, and the makeup and nails perfectly captured this trademark for his Spring 2015 collection: Venice and Adriatic architecture, specifically a building called Cad-Oro. Built in 1400-1600, Cad-Oro is a marble masterpiece, so Pep Gay for M·A·C used this influence to create a ‘finished, expensive’ look.

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Skin was dewy and done without heaviness. Face and Body Foundation was applied after moisturized skin. Concealer was used only on blemishes, and finished off with a dusting of translucent powder, which was also used around the nose and under eyes.

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Intensity was added to the eyes with Black Cream Liner, applied in a thin line on the root of the lashes. To recreate a mother-of-pearl effect, a new Eye Gloss in Pearl Varnish was painted on with a small flat brush from the lash roots up to the brow. This iridescent pearly gloss – super thick and tacky – made the eyes look finished and gorgeous. Luna Cream Color Base, applied with the fingers on the cheekbones, offered a mother-of-pearl effect. Completing the look was a new shade of Lipglass in Sakura, an iridescent shade with a pink undertone. Pep says pink undertones [make] the face alive and fresh.

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Katie Hughes with butter LONDON created a showstopper nail look, perfectly fitting to match the textures and architectural quality of Shoji’s fashions. High Tea, a new nude (a hybrid of sheer and full pigment nude), was painted on first. Then, a fine-tipped striping brush was dipped on Full Monty, a gorgeous gold, and painted in a crosshatch diamond pattern.

See all our Fashion Week Coverage
[Photos by Kent Worthington]

 

model-nars-3Inspiration for the Creatures of the Wind S/S 2015 show was ‘undone tomboy,’ so makeup had a cool, wearable, boyish vibe.

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Our creative director Strath Shepard took these snapshots with a Holga camera on set at the Salmagundi Art Club in Greenwich Village, NYC. Check out the full video and lookbook online now.

1Nadja Bender in Saint Laurent

2Angelo Pennetta shooting 16mm film

3Nadja in Lanvin

4Nadja in Junya Watanabe

5Stylists extraordinaire

6Legendary fashion journalist Lynn Yaeger, neighbor of the Salmagundi

7Nadja lounging in Valentino (those boots!)

8The shoot took place during a semi-heatwave, but this shot somehow makes us look forward to fall.

Get a jump on the season with our Fall 2014 Designer Collections lookbook here.

Olivia Kim—our Director of Creative Projects and Pop-In Shop Curator—hopped a plane to Los Angeles last week to share cocktails and conversation with our new friends at L.A. boutique/gallery Poketo.

The casual soirée took place at The Line Hotel, a chic new spot in Koreatown (K-Town for short) that boasts a mini Poketo shop nestled conveniently in its lobby. Olivia—along with Poketo founders Angie Myung and Ted Vadakan, their staff and a bevy of artistic acquaintances—gathered in a posh suite to admire one another’s work, talk art and design, and enjoy more than a couple laughs.

Keep reading for more on the evening’s proceedings—and be sure to check out Pop-In @ Nordstrom Welcomes Poketo while it lasts! This Sunday, August 3, is the last day.

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