Behind the Scenes

In which we look at old Nordstrom logo fonts and give them a close look. These are the fonts of our lives.

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If you recognize the typeface above you are either a student of retail or a student of design. Or a Pacific Northwesterner, since this was the Nordstrom logo back in 1930 when we were a Seattle-only shoe store.

Now we’re national and international–with our third Canadian store opening in August in Vancouver, B.C. Next year we’ll add Toronto.

Learn about the features and history of this old-school Nordstrom typeface below, with commentary from Strath Shepard, our Creative Director of Designer and Pop-In@Nordstrom–hands-down the biggest font nerd we know.

–Andrew Matson

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Emily Schuman (in pink) poses with fans wearing picks from the collection she designed.

Lifestyle blogger Emily Schuman—the mastermind behind the uber-popular blog cupcakes and cashmere—popped by the Nordstrom flagship in Seattle recently for a party to celebrate her new eponymous line. More than 150 devotees of her blog and the new collection—think breezy jumpsuits, sporty-chic parkas and motos, and wear-everywhere separates—came out to partake in the festivities. The party was a huge success, with a crowd that featured fans of both genders, shoppers of all ages and one impressively well-behaved chihuahua. Hugs and selfies were plentiful.

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gigantic-instagram-install-nordstromMaking the dream a reality on the roof of Store 1.

Ever wondered what a 15-story-tall Instagram post would look like? Wonder no more—today we built a gigantic 3D Instagram installation on the roof of our flagship store as part of our celebration of all things #NSale.

Using a 55-foot re-creation of a Leith leopard-print body-con dress (meow) on sale during Anniversary Sale and an actual 25-foot-long hanger built by Nordstrom’s visual team, this massive feat of ‘Gramming came together piece by piece for all the world to see. How, you ask? We shared live updates on all of our social channels and had drones capturing the whole thing for your entertainment, so check back here later this afternoon for a time-lapse like no other.

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Calling all garmento geeks, fashion nerds and Anglophiles! To help you navigate the print- and pattern-festooned planet of Pop-In@Nordstrom Welcomes Liberty London, we’ve lined up a video mini-series aimed at insider knowledge, DIY projects and general fun stuff.

First up: How does a Liberty print become a Liberty print?

The iconic Tana Lawn shows up across the floral print shopper, that crazily irresistible egg cozy and on lots of other useful and adorable items, but where was it before that? Get inside the impressive Lancaster fabric factory that finishes many of these fine textiles and find out how Liberty’s prints come to life.

Shop: Pop-In at Nordstrom Welcomes Liberty London

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Fresh Dressed is the first-ever documentary about the history of hip-hop fashion, out now in theaters all over the U.S. We recommend you see it. You will be entertained and educated, and perhaps inspired to decorate your jacket.

Energy and insights in Fresh Dressed come from music and fashion leaders including Kanye West, Pharrell Williams, Dapper Dan, André Leon Talley, Riccardo Tisci and the duo of Dao-Yi Chow and Maxwell Osbourne from Public School.

But the overall product is excellent mostly because it was directed by Sacha Jenkins, a 20-years-deep veteran of journalism with Beat Down, ego trip and Mass Appeal magazines. Mainstream America remembers his The (White) Rapper Show on VH1Some Pratt Institute students call him their professor.

Now you will know him from his interview with the Nordstrom blogs.

Check our interview with Jenkins and the trailer for Fresh Dressed below. And if you’re already feeling TL;DR, check this audio clip from Jenkins about how hip-hop style relates to freedom:

 

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Orange Is the New Black actress Taylor Schilling at the 2015 Tony Awards

Nordstrom Fashion Office Women’s Accessories Director Shannon Schafer shares her favorite trends from the red carpet at the 2015 Tony Awards at Radio City Music Hall in New York City.

TREND #1: STATEMENT EARRINGS

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“The statement earring was the jewelry of choice at the 2015 Tony Awards. Long silver drops–as seen here on Anna Chlumsky and Bella Hadid — were far and away the freshest take on the earring trend.”
— Shannon

SHOP: Silver Drop Earrings

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In this image we see music/fashion boss Taylor Swift on a brief break from punching people in the face (have you seen “Bad Blood”?) to preview her Nordstrom exclusive sneaker for Keds at a private party in New York.

Nobody moved and nobody got hurt.

Seriously, though: Swift doesn’t really punch people. In fact she was gracious with her time at Canoe Studios in Chelsea and excited to meet her fans: a handful of BP. Fashion Board high schoolers, top Nordstrom customers and Refinery 29 contest winners.

Swift shot the breeze about this and that, talked about her pet seagull who lived in her swimming pool at her old Hyannis Port home–and enthused about her Keds. Especially the Nordstrom exclusive “Welcome to New York” sneaker, based on her song of the same name.

And speaking of the BP. Fashion Board: it’s worth investigating. If you know a teen girl or boy who wants to work in fashion they should sign upThey’ll learn about the industry, gain skills and maybe meet a pop icon.

Shop: Taylor Swift for Keds

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Where have you seen Araya Nicks before?

Perhaps you know the SoCal stunner as the face of Nordstrom’s summer shorts campaign. Or maybe you remember her wearing electrodes on her head and negotiating a vine-covered labyrinth in Chris Brown’s “Don’t Wake Me Up” music video?

Here’s a new context in which to view her: solo recording artist.

Nicks is currently working on her own album as a vocalist, and we’ve been turning up on the bus ride to work lately to her cut “One Good Reason.” Check that out below–and get the low-down on her favorite jams, movies and travel bucket list.

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When Los Angeles-based model Ariel Beesley isn’t posing with a blow-up swan for Nylon magazine, she’s singing sweetly forlorn ditties with her ukelele at music festivals and on small stages. And when she isn’t doing either of those things, sometimes she’s modeling for Nordstrom. Lucky us! Check her out in shades by Illesteva and Oxydo. And here she is in the season’s best floral pieces, cool summer dresses and hot trends.

And here she is in an exclusive video, plucking the strings at our shoot—and telling us all about her favorite tunes, her grocery store hit list and her on-the-rise career—as a in-demand model and as a neo-folkie songstress.

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Ty Dolla $ign with 1970 Buick Gran Sport

Images courtesy Shomi Patwary and Atlantic Records

Music video director Shomi Patwary has been on our radar since his video for A$AP Rocky’s “Multiply,” with its awesome dance cameo from Yung Gleesh. Now Patwary’s caught our attention again with Ty Dolla $ign’s “Drop That Kitty,” a crossover hip-hop/pop jam with rising stars Tinashe and Charli XCX.

We caught up with Patwary on the phone while he was in New York filming another A$AP video and planning a project with Diddy’s son Christian Combs. He told us about rolling with the punches on “Drop That Kitty” and casting a surprise guest star who reminded him of his dad.

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