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The brand Pintrill, out of Brooklyn, NY, answers the question: What if you took the collectible world of pin culture, and speared it through your phone and into your text messages?

Jordan Roschwalb started Pintrill in April 2014 with his girlfriend Doni Gitlin and homie Andrew Yung. He talked to us on the phone about the communal power of pins and future possibilities for the Oxford English Dictionary.

After speaking with him, we’re even more certain that these pins will get you noticed at a music festival or on the street. And maybe bartered with.

Shop: Pintrill | Magic Hour Pop-In@Nordstrom


It’s not what you know, it’s who you know and what they know. Especially when it comes to traveling and visiting new places, which is why we asked fashion photographer and Puerto Rico native Clarke Tolton about the islands on the occasion of our new store there. And it’s why we got Pedro García and Dale Dubovich to give us the scoop on their favorite ways to stroll in Spain. Likewise Chloé creative director Clare Waight Keller, who told us where to eat, shop and gaze at the Eiffel Tower in Paris.

Image via LA Times feature on Olivia Kim’s Seattle

The LA Times is on the same insider-access wavelength; they just interviewed Nordstrom’s director of creative projects and Pop-In curator Olivia Kim about her latest shoppable microcosm, Magic Hour, and then they asked her to point to Seattle’s best tofu bowl and vintage finds. Which she was, of course, happy to do.

Pack your overnighter, friends. A weekend in Nordstrom’s hometown is practically planned and plotted via the newspaper’s “On the hunt for food, fashion and sights in Olivia Kim’s Seattle.”

Shop: Pop-In

—Laura Cassidy

It’s the first day of spring and only hours until the weekend starts–two pretty good reasons to get up and dance. Here’s another–Risky Business, Grease, Ferris Bueller’s Day Off, Bring It On and scenes from 84 other movies with one thing in common: getting down.

Music: “Shut Up and Dance” by WALK THE MOON

Here we have a little behind-the-scenes action from the photo shoot for Magic Hour, our new Pop-In@Nordstrom. For the uninitiated, Pop-Ins are recurring boutiques curated by our director of creative projects, Olivia Kim, which exist in select physical Nordstrom locations and, of course, online.

Magic Hour refers to the time at a music festival when the sun sets and tame gives way to turnt. Snapshots and a detailed statement from Olivia below.

Shop: Magic Hour Pop-In@Nordstrom


Who can go from sharp sport-chic to sheer florals within the space of a runway show?
In other words, what’s spring fashion’s version of zero to 60?
Topshop Unique.

In a spring ’15 presentation that started and ended with the darling Ms. Delevingne, the Brits managed to rev up with racing stripes, performance details and a color mix of primary tones, baby blue and deep, rich wine. Adding a ruffle here and a ruffle there—and a measure of au natural abstraction along the way—they rounded the corner right into nighttime sheers and racy lace.

Check out our highlight reel—make that highlight GIF—presented today in celebration of our edit on all this, which is available now at Nordstrom.

See also: the recent Topshop fall ’15 runway report from our Fashion Week Journal series

Shop: Topshop Unique

—Laura Cassidy

In a series we call “It’s Personal” we talk to artists and designers about their personal work and the projects that are closest to their hearts.

Image by Krysta Jabczenski

The first thing you need to know about photographers Joel Leshefka and Krysta Jabczenski is either a) that they are a deadly good-looking couple, b) that it’s okay to be intimidated by their combined talent or c) how to pronounce their last names. It all depends on the context.

Let’s start, instead, with what’s at hand today: their images of the stunning otherworld that is Los Angeles’s J. Paul Getty Museum and an interview to go along with them.


Make your festival the bestival with rock-solid #protips from party people who’ve been there and done that. As we motor through our spring road trip to SXSW, McDowell Mountain and Stagecoach music festivals, we’ll be taking these #protips to heart. These are the tips for SXSW. Stay tuned for future installments.


La BBQ is one of the best spots for BBQ in Austin, and what’s great about La BBQ during SXSW is that there’s live music there. La BBQ rivals Franklin’s for best BBQ in the city. They serve BBQ out of a truck until they run out.  There is another truck called the Blue Ox which is a bit more under the radar but also very good…it’s in the back of a bar called the Buzzmill. But for SXSW + BBQ: La BBQ is the jam.”

–Lindsey Mongrain, @lindsmerrick



Indeed: Men are from Mars and women are from Venus—or whatever all that hoopla was about. Bottom line: Dating can be weird. Your outfit doesn’t have to be—unless, of course, that’s the look you’re going for. Our friends at Topshop put this V Day vid together to inspire all kinds of creative solutions. Enjoy!

Shop: Topshop

Circle up the lovelorn bookworms; this month’s Book Club is all about what to read if you’re not celebrating Valentine’s Day. Not into reading this month either? Can’t say we approve, but our February selection lends itself particularly well to film, so be sure to check out our small-screen suggestions at the end of the post.