What happens when one of the favorite lifestyle gurus of the under-35 set wants the perfect wardrobe? She designs it, of course! Emily Schuman—whose 6-million-visitors-a-month blog cupcakes and cashmere chronicles her love of all things fashion, food, home decor and DIY—is launching a new clothing collection at Nordstrom this month. (You may have read something about it on WWD, Who What Wear and the list goes on…) We caught five minutes with the busy L.A.-based entrepreneur, wife and mom of baby girl Sloan to get the scoop on her latest project.
cupcakes and cashmere designer Emily Schuman
Describe your new collection in three words.
Feminine. Classic. Tailored.
What influenced you most in designing the collection?
I created pieces that I wanted in my closet—things I’m always reaching for whenever I head out to brunch or a business meeting. I was influenced by street-style photography featuring impeccably dressed women who always seem to have perfectly tailored wardrobes.
Tell us about your connection to Nordstrom.
When I first got into fashion in high school, the BP. department was my favorite place to shop. My style has changed a lot since I was a teenager, but I’ve simply moved around departments within Nordstrom and have always been a loyal customer. I love that it’s a consistently great shopping experience, and the customer service is the best. When I found out Nordstrom would be carrying my line, I was so happy I cried!
Fresh Dressed is the first-ever documentary about the history of hip-hop fashion, out now in theaters all over the U.S. We recommend you see it. You will be entertained and educated, and perhaps inspired to decorate your jacket.
Energy and insights in Fresh Dressed come from music and fashion leaders including Kanye West, Pharrell Williams, Dapper Dan, André Leon Talley, Riccardo Tisci and the duo of Dao-Yi Chow and Maxwell Osbourne from Public School.
But the overall product is excellent mostly because it was directed by Sacha Jenkins, a 20-years-deep veteran of journalism with Beat Down, ego trip and Mass Appeal magazines. Mainstream America remembers his The (White) Rapper Show on VH1. Some Pratt Institute students call him their professor.
Now you will know him from his interview with the Nordstrom blogs.
Check our interview with Jenkins and the trailer for Fresh Dressed below. And if you’re already feeling TL;DR, check this audio clip from Jenkins about how hip-hop style relates to freedom:
The easiest way to play with your style when it’s a million degrees outside? Jewelry, obvs. We asked accessories designer Rebecca Minkoff to pick her favorite pieces of the moment, and give us the inside scoop on how she’d wear them right now.
Orange Is the New Black actress Taylor Schilling at the 2015 Tony Awards
Nordstrom Fashion Office Women’s Accessories Director Shannon Schafer shares her favorite trends from the red carpet at the 2015 Tony Awards at Radio City Music Hall in New York City.
TREND #1: STATEMENT EARRINGS
“The statement earring was the jewelry of choice at the 2015 Tony Awards. Long silver drops–as seen here on Anna Chlumsky and Bella Hadid — were far and away the freshest take on the earring trend.” — Shannon
Tony Awards red carpet: Vanessa Axente & Joseph Altuzarra
Nordstrom Fashion Office Women’s Apparel Director, Marie Ivanoff-Smith shares her favorite trends from the red carpet at the 2015 Tony Awards at Radio City Music Hall in New York City.
TREND #1: SHOULDER FOCUS
“The way to wear sexy this season is by bringing attention to the shoulders. It was embraced by Bella Hadid looking flawless and minimal in Prabal Gurung while Amanda Seyfried exuded feminity in her Oscar de la Renta brocade dress.”—Marie
Makeup artists, hair and wardrobe stylists, and to some degree photographers, creative directors, producers and other crew members are in a tricky position: When you’re readying someone else for the public eye, it’s not necessarily your time to shine. But still… When you’re in the business of aesthetics and design, you’re expected to be an expert at looking good. For example, let’s say it’s your job to beautify Christina Aguilera before she performs during the Super Bowl. Yeah, that happened. And Venice Beach-based celebrity makeup artist Fiona Stiles managed to pull it off with effortless style.
We asked this natural beauty, total pro and mom-of-one to tell us all about being California cool amongst the coolest of the cool in this installment of our brand-new interview series designed to inspire and inform that daily conundrum, What to wear to work?
As a marketing specialist at Nordstrom with a heart for world travel, I understand SIF’s motivation to raise awareness of the work being done to alleviate global poverty. And as a Seattleite, I was interested in an organization that gives people access to clean water. Here in the Northwest, we’re surrounded by it. The rain, the Sound, the lakes—but also with clean drinking water from every tap, faucet and hose. It’s easy to forget this isn’t the case everywhere in the world.
Hiking through a village on Isla del Sol. The island is located on Lake Titicaca, the highest navigable lake in the world. Image courtesy Chris Megargee.
In addition to clean water initiatives, Etta Projects has sanitation improvement projects and a health promoters program. Simply put, the majority of their work involves getting safe living practicalities, health care and education to families. As often happens when you set out to help others, I ended up learning a lot about myself and the world in the process.
Video portrait by Elizabeth Rudge | makeup by Jenny Verador | hair by Eric Wennberg
Legendary drummer, bandleader and fiercely proud Bay Area native Sheila E. was the hardest of hardcore divas in the 1980s. It broke her down. Now she uses music to build people up.
Back when she ran with Prince and his crew, the timbale expert enforced 12-hour rehearsals for her band and gave commands, not suggestions. She had hits (“The Glamorous Life,” “A Love Bizarre”) and built a lasting work ethic into countless musicians, like Raphael Saadiq who joined her cohort when he was 14. She also became a cold, unfeeling person. She details the transformation in her book The Beat of My Own Drum.
Now that’s all behind her and she’s found the love of music again. You can hear it in her album Icon from 2014 and see it in her music-therapy foundation Elevate Hope. We caught up with her while she was coaching a bunch of young players in Seattle for More Music at the Moore Theatre, teaching them to find their own voices.
We did not talk to her about Prince. We did talk about her dad, Latin jazz heavyweight Pete Escovedo; her godfather, Tito Puente; Krush Groove, the classic hip-hop movie she co-starred in with Run-DMC; and the fact that it took her leaving her family cocoon of supportive musicians to learn about the sexist notion that women shouldn’t play the drums.
How you living? If the tail end of your week—or the tail end of your bod, or your metabolism, or your outlook in general—could use a boost, we’ve got just the thing: We’re 15 days into this whole 30 Days of Radical Power Moves thing, so let’s mark the mid-way point with some favorites.
Like this most radical radical act of kindness prompt: Stage a dance party in a grocery store aisle.
And this excellent power move from a Nike workout expert. Walk it out, girls.
Yeah, Girl. The Nike Women’s Pop-In@Nordstrom is all about beholding the ultimate awesomeness of the female species. In this series we’re talking to a posse of women who do their best every day to exude power—whether that means stealthily scoring a soccer goal, cracking some killer code, evoking new ideas in art or just being there for someone who really needs them. And maybe all of the above.
None other than W magazine called Los Angeles-based photographer Magdalena Wosinska’s first book an eyeful. And they didn’t just mean that the images were captivating. One of things that sets this Polish-born, motorcycle-riding babe apart is her ever-roaming life on the road, and the documents that come from it. But the other thing that makes Magda’s The Experience Vol. 1highly singular are her signature selfies, in which she is naked—usually just from the waist up, and typically from the back only. To focus too much on this particular brand of body-loving self-expression is to ignore the collaborations with brands like Madewell (as in above) and the dreamy ’70s-vibed photographs that evoke a sort of tough-as-nails bohemian ideal. But I mean, still, it’s refreshing and compelling to see a woman take her image into her own hands. Literally.