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POP-In @ Nordstrom

’Twas the season to indulge, friends, but now ’tis the season to atone. Throughout the month of January, we’ll be bringing you all sorts of Wellness Realness—information and inspiration you can use to get out of lax mode and into good-for-you mode. Or at least stop eating cookies for lunch and skipping your morning run.

The best thing to happen to your new year since New Year’s Eve is Zone Zella. In Seattle, Bellevue, Dallas, San Francisco Centre, Tysons Corner Center, Oakbrook, Garden State Plaza and King of Prussia, you’ll find a whole world-within-a-world: an ultra-vibrant universe aimed at getting you in exclusive Nordstrom gear that looks good and can help you look even better.

In the eight cities listed here as well as online, we’re blowing out the best exercise looks for men, women and girls as Zone Zella celebrates strength, wellness, courage, power and style throughout the month of January.

Also this month: free yoga inside our Zella offerings. Don’t miss the scoop on that at the end of this post. But first: as part of the Seattle kickoff to this month-long event, local Zella PRO and yoga teacher Vanessa Garibaldi gave us the inside track on her three favorite Zella pieces before chatting with us about her philosophy, and then leading a crew through a special TGIF set of moves.



    The Thick, the digi-digest spin-off of the super-agency the Wall Group, featured our own Olivia Kim today, with an ultra-adorable analog interview (excerpted below, Sharpie and all)
which you sort of have to go read. Now.

olivia kim interview on the thick


“I wanted to create a one-stop area where people could find awesome, awesome gifts for their friends.” —Olivia Kim

So what’s Kim giving her friends? Not sure, but we can guess—and get some last minute inspiration from this video, which is all about her favorite Pop-In Shop picks.

1. Bodum French press coffee maker
2. Graphic Image Bottoms Up flask
3. Selfie stick and Bluetooth remote shutter release
4. Topshop robes
5. Meadowlark jewelry
6. Knot & Bow confetti bombs
7. Inflatable raft


Olivia Kim and Rafael de Cárdenas

Sex, drones, and rock & roll: That’s one definition of Art Basel Miami Beach (ABMB), the international art festival which lights up South Beach and farther-flung Miami neighborhoods like Wynwood annually, with art, artists, art dealers, and art collectors all reveling in early December. It’s a true world party; everyone is speaking a different language. This year during ABMB, Nordstrom director of creative projects Olivia Kim hosted a VIP moonlit dinner at The Standard Spa with her dear friend Rafael de Cárdenas to celebrate Nordstrom’s current Gift & Go Pop-In@Nordstrom–Rafael being the architect and designer who helped create the physical Pop-In spaces with Olivia in select Nordstrom stores. The vibe of the evening was chill.

“Art Basel can be hectic,” says Olivia. “There’s so much going on every night. So, the intention was to host a casual dinner on the waterfront that was really about celebrating Pop-In@Nordstrom and the awesome gifts we were selling in the shops, and sharing that with our friends who were in town in a fun and cute way.”

Snapshots from the dinner are included after the jump (note the friendly video drone which hovered overhead, filmed the evening’s festivities, and can be purchased as part of the Gift & Go collection).


The holidays are about a lot more than wondering what’s in your stocking. This time of year is a much-needed annual reminder to slow down for a second and remember what’s really important. To reconnect with family, friends and loved ones. To count our blessings for what’s going well. And to make sure we’re doing what we can to help those in need.

FEED, a philanthropic brand that’s provided more than 85 million meals globally, can assist with that last part—while checking gifts for said loved ones off your list in the process.

Keep reading to see FEED’s holiday portrait series featuring longtime supporters like Jessica Alba, Karlie Kloss, Chrissy Teigen and our own Pop-In Shop curator Olivia Kim, who came together to show how each FEED purchase can help fight world hunger.

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Zeitgeist (noun; ˈtsīt-ˌgīst): the general beliefs, ideas, and spirit of a time and place.

Could you sub in accessory for “general belief?” We think so. Could you then say that Meadowlark’s septum ring, from our Gift & Go Pop-in—and RiRi’s recent Mert Alas, Marcus Piggott, and Edward Enninful W cover—is having a Zeitgeist moment? Um, yeah, we think so.

SHOP: Pop-In@Nordstrom: Gift & Go

Our latest Pop-In Shop—GIFT & GOhouses sleigh-loads of gifts as unique as the loved ones on your list.

How unique, you ask? Think leather harnesses favored by Lady Gaga, blacked-out Rolexes customized exclusively for us, and 14-karat emoticons worth 1,000 words.

Keep reading for insights from Olivia Kim (Nordstrom’s Director of Creative Projects, Pop-In curator and resident wrap artist) on the treasures she hopes to find nestled under her Christmas cactus this holiday season.

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Pop-In@Nordstrom Welcomes I.T: We collaborated with Hong Kong fashion collective I.T to bring women’s brands izzue, :CHOCOOLATE and Mini Cream to the U.S. for the first time.

Our latest Olivia Kim-curated Pop-In Shop is packed to the rafters with borrowed-from-the-boys varsity jackets, black-on-black biker vibes—and animated friends from another galaxy (yes, really!).

To help us weigh our options, we asked stylist Ashley Helvey (a talented artist, tea connoisseur and all-around gem of a human being) to talk us through her favorites, after having surveyed every look up-close and personal on set. Keep reading to see her six favorite ensembles from I.T Hong Kong.

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Frame Denim and Nordstrom joined up to make a big splash back in January, when leggy women everywhere scissored into the Pop-In for the Karlie Kloss-designed capsule collection as well as an expanded selection of Frame goods that included white denim overalls and rad shirts and jackets. Suffice it to say the whole denim-on-denim look went next-level.

The Los Angeles-based, Los Angeles-made line continues to chicly assert itself as a go-to for the kind of girl who fancies a pointy flat and a simple black t-shirt with her slim-fits. The kind of girl, that is, who fancies Hanneli Mustaparta as the ultimate style icon.

The model, blogger and street style frequent flier kicks off Frame’s #GIRLSINFRAME video campaign. To see the rest of the series—for barefoot dance party grooves, low-key/high-style outfit tips and general mood-boosting—plug in your earphones and …


Pop-In@Nordstrom Welcomes I.T: We collaborated with Hong Kong fashion collective I.T to bring brands izzue, :CHOCOOLATE, Mini Cream and Aape by A BATHING APE to the U.S. for the first time.

You’ve seen the Hong Kong cult brands that comprise our new Pop-In Shop in motion (thanks to our moving lookbooks), but have you experienced them up close and personal? Keep reading for a list of the eight Nordstrom locations where you can Pop-In in person, and to see a snapshot of what’s in store—as photographed at our Seattle flagship.

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