Designer Sarah Jessica Parker, her partner George Malkemus and the Nordstrom shoe team have touched down in sunny California to present the SJP Collection in person at Nordstrom The Grove store Los Angeles. If you can’t join in on all the fashionable fun, don’t fret—Sarah Jessica is hosting a special Twitter chat for all adoring SJP shoe collectors near and far. Join the conversation, today from 11:30am-12:30pm PST, on Twitter @Nordstrom using hash tag #SJPxNordstrom.
Follow SJP: A Day in Her Shoes x Nordstrom on Pinterest.
From Seattle to Miami, Sarah Jessica is photo documenting all of her pit stops and top locals as she dashes across the country for the #SJPxNordstrom exclusive shoe collection tour. Follow her footsteps on Pinterest and discover how to travel SJP style.
Find the SJP Collection on Instagram & Twitter | Keep up with SJP on Instagram & Twitter
The Thread is thrilled to announce the long-awaited arrival of the SJP Collection, now available online and in selected stores! To celebrate the collection’s debut, Sarah Jessica Parker, her partner George Malkemus and the Nordstrom Shoe team have masterminded a special pop-up shopping experience in Manhattan’s posh SoHo neighborhood.
In her second article as guest editor, Sarah Jessica shares how the concept for the pop-up came together and why women come to New York (it’s for the shoes of course!).
Come Say Hi: I’ll be at the SJP NYC Pop-up today at 10am, Saturday at 3pm and Sunday at 11am.
When we first started putting together the big battle plans on which Nordstrom stores were best suited for the SJP Collection, George and I offered up the idea of a pop-up shop because the Nordstrom flagship in New York City isn’t yet open. I have such a connection to the city, I was wishful that I could offer an actual brick-and-mortar for the women of New York as well as other cities.
Sarah Jessica Parker is bringing her unique point of view on fashion to The Thread and chronicling her adventures as a designer. Join the conversation on SJP and get access to her style inspirations and creative process. Take it away, Sarah Jessica:
Let me start off by saying Happy Valentine’s Day! Designing SJP has truly been a labor of love, and in only two weeks you’ll be able to experience the collection for yourself and see how hard I’ve worked on every detail of this line…I hope!
Countdown to February 28!
I’m thrilled to share some insight on my partnership with George Malkemus. Even though we are from different backgrounds, different ages and different genders, we both have this common point of reference: New York City, late ’70s, early ’80s. There was a very specific look from this era that is vivid in both our minds.
Strangely enough, a lot of our design process started not with sketching, not with tearing pages out of books or magazines or anything contemporary. Rather it materialized through memories…
Marilyn Monroe believed that if you “give a girl the right shoes, she can conquer the world.” But what if a girl didn’t know which shoes were right? This was precisely the predicament Gayle King and Adam Glassman faced in the February issue of O, The Oprah Magazine, on newsstands now. The duo sought out Sarah Jessica Parker to give them the ABCs on her eagerly awaited namesake collection, touted as the market’s hybrid answer to affordable luxury. The lesson learned: Women rule when wearing SJP shoes!
Let’s Talk Shoes: A meeting of the minds at the Crosby Street Hotel in SoHo, New York City.
“When I learned that Sarah Jessica was launching this shoe line, I thought, Why don’t we do a style adventure feature with Gayle, our editor-at-large, and myself, where the three of us walk through the SJP collection?,” says Adam, O‘s creative director since 2000. “I thought it would be fun to create an atmosphere where two girlfriends come together for a day of shopping, learning and trying on shoes.”
Adam went for a cozy tea-party setting and filled a sunny suite at Manhattan’s Crosby Street Hotel with decadent French pastries and cronuts (a fusion of a croissant and doughnut created by chef Dominique Ansel). “There’s this delicious quality and sensory feeling you get when touching a shoe, feeling a shoe, trying on a shoe and parading around in a new pair of shoes,” adds Adam, who also worked with Sarah Jessica on her first clothing venture, Bitten.
“Women have such an emotional connection when they’re buying shoes that I wanted the environment to tie in. Sarah Jessica and Gayle know each other, so there was a great comfort factor to begin with. Sarah Jessica has so much to say about fashion and so much to say about accessories, and Gayle is a shoe freak. I think on this shoot, in particular, Gayle honestly died and went to shoe heaven.”
I need, I want, I will slip on a pair of SJPs.
The countdown is on for the highly anticipated debut of SJP, a Nordstrom-exclusive collection of Italian-made shoes and other wardrobe essentials designed by actress and style icon Sarah Jessica Parker. Stay one step ahead on all news SJP and our new launches and exclusive offerings when you sign up for e-mails.
A message from Sarah Jessica Parker:
“At long last I am able to share the news of my coming shoe collection and my partnership with Nordstrom in a more official way. When I initially met with George Malkemus to discuss the idea of a shoe line, one of the first things I said to him was that Nordstrom was my dream retailer. And so it seems some dreams do come true,” says the actress and designer.
“This endeavor has been a long time coming, but now that the pieces have come together as they have, with Nordstrom, George and a collection I’m so very proud of, I believe it was worth the wait. I’m incredibly nervous about the launch but so thrilled to finally reveal more details of the collection in the coming weeks. And I’m so looking forward to meeting and actually seeing the shoes on Nordstrom customers as I travel to stores across the country. That will be, I think, the most thrilling moment of all.”
The SJP collection will be available online and in selected Nordstrom stores on February 28.
Get details on the collection and locations of personal appearances at SJP by Sarah Jessica Parker.
Last week, actress Sarah Jessica Parker celebrated two milestones: the 15th anniversary of the debut of Sex and the City and the announcement of the launch of her namesake label SJP, which will be carried exclusively by Nordstrom in early 2014.
As one might imagine, news like this set the fashion world ablaze with excitement and intrigue, as well as eliciting the obvious sigh of relief, as this is a venture that fans of her label-loving character Carrie Bradshaw have been long waiting for. Who can forget Carrie’s enthusiastic appreciation for high-end footwear, especially Manolo Blahnik? For many shoe-obsessed women, the on-camera romance between Carrie and her many pairs of Manolos was just as fascinating as her relationship with Big. And despite the popular TV show coming to an end in February of 2004, the real-life narrative between Sarah Jessica and Manolo appears to be just beginning. The style icon is designing her collection of shoes, handbags and trench coats in association with George Malkemus, president of Manolo Blahnik USA.
Now that the news of this highly anticipated collection has finally broken, The Thread phoned Parker to get straight to the sole of the matter—the exquisite details of her latest fête in fashion.
A Polished Pair: Malkemus tapped Parker for a shoe collaboration with Manolo Blahnik in 2011 on a reinvention of the coveted ‘Carolyne’ style.