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New York-based designer Victor Alfaro thinks a bit differently about fashion. He doesn’t like to produce collections just because the fashion calendar demands one, and he doesn’t believe traditional runway shows are as useful and productive as they once were.

So when he put together soft, organic patterns and relaxed, unbound shapes in his current, ready-to-shop selection, he wasn’t necessarily thinking about them as “spring/summer 2017,” but as pieces you would need and want at this time of year, in your kind of world.

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All images courtesy of Victor Alfaro

And when it came time to show these clothes to the world—well, he definitely went outside the box. Instead of hosting any sort of show or presentation and inviting the press, he and his team produced an undercover film during key moments of last season’s Paris Fashion Week.

FIND OUT JUST HOW WELL IT WORKED, AND SEE THE VIDEO

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More Magic: KENZO x Kahlil Joseph

Parisian fashion house KENZO is back with another extremely artistic short film directed by Kahlil Joseph, whose work you know from Lemonade. The film presents an engaging story you’ll have to complete with your own imagination, starring Tracee Ellis Ross, Jesse Williams, Kelsy Lu and Ishmael Butler. Butler also provides music (you know him from Digable Planets and Shabazz Palaces).

Family friendly warning: there are a few swears.

Commercial tie-in: the video shows some aspects of our current KENZO selection for women and men, such as the triangular Bermuda print and lo-fi concert flier graphics.

SHOP: KENZO

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There was a lot of news backstage at the Topshop Unique show on Sunday afternoon. The three biggest headlines were the announcement of a bridal line, the reveal of some big names in the afternoon’s runway lineup and the continuation of a buy-it-now, runway-to-retail experience.

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Yeah, that means you can shop stripy jumpsuits, silk midis and more right now.

It also means that modern wedding dresses and bridesmaid styles hit Nordstrom (and only Nordstrom—aside from Topshop we’re the exclusive retailer) in April. You’ll also want to know that a beloved British model made something of a runway return—with the daughter of one of America’s biggest action heroes hot on her heels.

WHY SO SECRETIVE? CLICK IN TO READ MORE

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Paris is usually the setting for Cecilia Bönström’s Zadig & Voltaire girl. Frankly—pun unabashedly intended—if you were situated in as appealing a locale as the French capital, why would you relocate?

For Fall 2017, however, Bönström decided to plop the Parisian in NYC. This was achieved through athletic silhouettes and primary hues interspersed among lots of black—a color appropriate for any metro.

Backstage at Zadig & Voltaire Fall 2017

Dick Page, Shiseido artistic director, countered with his specialty—luminous skin—and pretty pops of color on the eyes and lips. The effect was energetic and youthful, like a newcomer looking wide-eyed at the shiny Big Apple.

Backstage at Zadig & Voltaire Fall 2017

“This season’s collection was full of energetic, bright hues. To complement that, I created a makeup look featuring interventions of color—similar to the way you would accessorize clothes—to bring a cohesive believability to the vibrancy of each style,” said Page about the beautiful faces he created for the Zadig & Voltaire show

SEE HOW PAGE PAINTS HIS LADIES

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Want a new way to cheat a fresh, youthful face? Yes, we do. Lucky for us, our Nordstrom National Beauty Director Marynell Maddox went backstage at the Fall 2017 Proenza Schouler show to see how M·A·C artists were making the models so radiant. Turns out the trick is a new technique using white eyeliner!

Backstage with MAC at Proenza Schouler Fall 2017

TURN AROUND, BRIGHT EYES: GET THIS MAKEUP TRICK

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While you’re shopping floral dresses and gingham shirts this spring, pause for a minute to linger over the subtleties of the hues, the composition of the lines, how the pattern interplays with the material. Someone lovingly researched and designed that print. A team translated it into a fabrication. Chances are that pattern was devised with this garment in mind. In other words, when you wear a print you wear an artistic collaboration—the last contributor being you and how you style it.

Nordstrom Print Design Team

A pattern might initially attract our eye, but after that first blush, we’re often quickly distracted by the cut, the fit, the price. Our consumer mind wonders about how that print would suit us, not its provenance. But then we met the Print Design Team at Nordstrom. Their cumulative experiences and passions make them a unique group of women in the industry. So we asked to spend the day with them! They obliged our (maybe weird, but well-meaning) request.

Two Nordstrom print designers as well as the director of print and color took us into their studio to see how they work, and then to some of their favorite inspirational Seattle places. Here’s a glimpse into their world. It’s pretty lovely.

Marion Chereau, Nordstrom Print Designer

Senior print designer Marion Chereau

READ THE FINE PRINTS: MORE WITH THE TEAM

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Situation: You’re stepping out and need to look great. Good is not good enough. But you don’t want to go full formal. You will ask yourself: How to dress up without wearing a suit?

001_regularSHOP: velvet blazers | graphic tees | skinny trousers loafers

The big idea in this and the following looks is to mix suiting elements with stuff you’d wear normally. Make this casualized concept part of your personal style. Keep in mind dark colors can be a shortcut to elevated style, and be sure your jacket and shoes are always on point.

CLICK HERE FOR MORE LOOKS

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Just in time for the alcoholidays, that time of year when you can’t go anywhere without someone handing you a drink, Tastemade host Claire Thomas shared this spirited gift idea. Homemade bitters, some yummy bourbon, citrus garnish and gorgeous barware add up to a stylish gift that won’t go unused. 

How to Make an Old Fashion Kit

Follow Claire’s simple steps in the video below to make your own gorgeous Old Fashioned kit. 

GIVE GOOD CHEERS! HERE’S HOW

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Just in time for your Secret Santa and Hanukkah gifting needs, Dzung Duong of Tastemade shows us how to make three homemade spa scrubs, perfect for the relaxation addicts on your list. These simple blends include nourishing, natural ingredients to rest and rejuvenate. Pick a mixture that suits your recipients, gather your ingredients and carve out just an hour, no more, to make and package these intoxicating scrubs.

Honeysuckle Spa How-ToTo spread good cheer in scrub form, follow along with Dzung’s instructive video and recipes on her Honeysuckle channel.

GIVE GLOWING SKIN: HERE’S HOW

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We each have our own different holiday traditions, but we all wrap gifts. This year we hope to inspire you to get creative and put your heart into it – and to take care of everyone on your list at Love, Pop-In@Nordstrom, our holiday shop curated by Olivia Kim.

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SHOP: Love, Pop-In@Nordstrom | Home & Paper

CLICK HERE FOR THE VIDEO

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