Our new video campaign, ‘YOUphoria,’ is about clothes that let you be yourself and live life to the fullest—whether that means nailing a presentation at work, having an amazing night out with friends…or rocking a dirt bike in five-inch heels.
Re-live the fun time we had on-set with the photos below, and find some YOUphoria of your own in the Savvy Department.
Have you seen our weddings blog lately? We got our official dance squad (aka: our own employees with some serious moves [including one of your blog editors]) to rock out to a track we’re sure will be the next wedding anthem: “And We Danced” by Macklemore & Ryan Lewis—who just happened to do a little rocking out themselves in a special cameo appearance.
Check out these behind-the-scenes shots from the making of the 3.1 Phillip Lim spring 2013 campaign—starring South African model Katryn Kruger and German beauty Franzi Mueller—then watch the final video below.
Loving this new film for Marie Claire Italia. Watching Mila Krasnoiarova looking so delectable in Spring 2013 fashion from designer collections like Gucci, Céline, Fendi and Balenciaga makes us want to go shopping even more than usual. We may even just do a little catwalk-style dancing in the dressing room.
“I grew up at a big table. For me, dinner is all about sharing. When someone passes you food, something special happens. I believe in magic—and that those little things go a long way.” –Cormac Mahoney, Chef/Co-owner, Madison Park Conservatory, Seattle, WA
Cormac is the perfect ambassador for Seattle’s vibrant food scene. Every dish he serves is a testament to his inventive pairings and passion for fresh ingredients. This award-winning chef’s mission is to make people feel at home in his warm, welcoming restaurant, nestled a stone’s throw away from Seattle’s Madison Park Beach.
“The blending of my work and personal life is almost seamless. I feel very fortunate that my business partner is my dearest friend. And I love doing something creative that fuels my passion.” –Shelley Callaghan, Co-owner /Creative Director, Antica Farmacista, Seattle, WA
Shelley’s chic yet comfortable style is reflected in everything she does. Her Capitol Hill home is filled with art (some of it by her kids), fragrance (of her own design), and a warm, welcoming vibe (she loves spur-of-the-moment entertaining). This creative entrepreneur is inspired by Seattle’s lush landscape—perhaps best viewed from the driver’s seat of her fabulous vintage Cadillac.
“My family is a huge part of my life. They’ve shaped who I am, and they always inspire me to be something new. My mom never takes herself too seriously and that’s one great thing she’s taught me.” –Bonnie Robbins, art student, Seattle , WA
Bonnie’s independent, creative spirit really inspires us. She’s just beginning to chart her path, but she gives us a sense that her foundation of family, nature and talent will take her far. We photographed her at one of her favorite places—her childhood home in Seattle’s Madrona neighborhood.
“I’ve been a librarian for quite a few years now…We have a city of readers, and that’s a good thing in my profession.” –Marcellus Turner, City Librarian at the Seattle Public Library
Seattle is consistently ranked as one of the top most literate cities in the U.S, and a great book becomes even better when one of the people helping us discover favorite new reads is the natty Mr. Turner. We give him high marks for his bookish blend of classic and modern men’s style.
“Photography is all about finding the moment. It’s nice to know when to put the camera down. Sometimes I’ll ask myself, ‘Do I want to just experience this, or should I take a photograph?’” —Connie ‘Coco’ Aramaki, freelance photographer, Seattle, WA
We were drawn to Coco’s easy-going style, inspiration and bright personality. She’s an award-winning photojournalist as well as a fashion and travel photographer. Something as simple as a walk through her Beacon Hill neighborhood is enough to get her camera clicking.