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“Friends from the Floor” is a series dedicated to sharing the latest product obsessions of our Nordstrom sales crew.

For some, shopping big name brands like Alexander McQueen, Jason Wu and Marc Jacobs can be a tad daunting. No matter how comfortable you are with the idea of an investment piece, an investment is still an investment. It implies a calculated risk.

But on the rare occasion when those brands and others have been marked down, well, it’s time to act quickly, strategically and stylishly. We asked some of our favorite Downtown Seattle sales pros to give us the strategies and words of wisdom they share with their customers and friends.

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British-born, Brooklyn-based photographer and videographer Glen Luchford has been capturing the ultra-engaging universe of Gucci for the past few seasons—the layers of colors, the wild embellishments, the nerdy/cool casting, the far-flung locations and their other-worldly, other-era moods.

All images courtesy Gucci 

To hype the pre-fall ’17 collection, the hairdresser-turned-photo-snapper co-produced a video campaign called “Soul Scene,” in which an all-black cast of models busts insane dance moves inside the Mildmay Club in London.

And we’ve got the whole gorgeous thing.

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How to Keep White Sneakers White

Our stylists love to recommend white sneakers because they go with everything. And they do. Whether you’re dressing up or dressing down, please believe there is a white sneaker for you.

Once you find it, you will need to decide: is this a sneaker that looks good slightly dirty? Because yes, that’s a thing—some of the coolest sneakers out right now look filthy. 

But if you answered “no,” that’s completely normal. And perhaps you’ll want to know: How should I keep my white sneakers white?

Two words for you: Jason Markk.

That’s the brand name of the shoe cleaner you need, made by Jason M. Angsuvarn, whose company is the first name in the pursuit of spotless sneakers. Check out the videos below to see how to use Jason Markk to clean your white sneakers.

Jason Markk Shoe Cleaning KitJason Markk Shoe Cleaning KitJason Markk Shoe Cleaning KitJason Markk Shoe Cleaning KitJason Markk Shoe Cleaning KitJason Markk Shoe Cleaning KitJason Markk Shoe Cleaning Kit

SHOP: Jason Markk shoe cleaning kit | Santoni sneakers | Sperry Flex Deck sneakers | Vans Authentics | Cole Haan tennis sneakers | adidas Stan Smiths | J&M 1850 sneakers (seen above)

SEE THE VIDEOS

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Want to take the perfect selfie? Model, actress and writer Hari Nef has a few tricks up the sleeve of her Vetements dress. Want to be the best mom to your extraordinarily talented kid? Robin Neff Clebnik might know a thing or two about that.

While we had this mother-daughter dream team on set for our Mother’s Day video shoot, we asked them to show us how to work all our angles—and to share the Mother’s Day love.

CLICK IN FOR #SELFIE #PERFECTION AND MORE

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2017 is the year of Gabrielle. You’ve known her all these years as Coco, but with today’s launch of Chanel’s GABRIELLE bag, Karl Lagerfeld truly gets us on a first-name basis with the ultimate style icon.

What’s more, this intimate invitation—and the handbag reveal that comes with it—is a call to all women everywhere to embrace their ultimate identity. After all, it was Gabrielle who said, “I decided who I wanted to be, and that is who I am.”

The Chanel Gabrielle bag

The Chanel GABRIELLE bag; all images courtesy Chanel

 

Chanel‘s message is all about the freedom of individuality and the exploration of self, so watch for gorgeous images of your favorite bold names and faces with GABRIELLE styles as the campaign unfurls. We’re excited to share the beloved brand’s new video, Gabrielle, A Rebel at Heart, with you today.

CLICK IN TO CHECK IT OUT

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As Nordstrom’s footwear design director, Kim House oversees the styles that brands like Halogen®, Caslon®, Treasure & Bond and BP. put forward for feet. In her off-time, Kim is a singer and bassist in the band Fotoform, which she describes cheekily as a “pointy shoegaze” outfit.

Fotoform

“Shoegaze came out of Britain in the late ’80s, early ’90s,” Kim explains, when we meet up in the band’s practice space in Seattle’s SoDo neighborhood. “Bands like Lush, Slowdive, My Bloody Valentine were characterized by a wall of guitars, lots of effects, with ethereal vocals on top.” It’s Kim’s heavenly voice that floats like soft gauze on top of twin guitars, bass and drums. “‘Pointy shoegaze’ was a nod to some of the early ’80s dark stuff we were inspired by—and that time and that scene. People wore a lot of pointy shoes at that time.” But it’s also a nod to Kim’s day job, one that thankfully provides an outlet for her visual inspirations, like the Fotoform avant-garde photography movement, from which the band takes its name.

WATCH THEM PRACTICE

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You know that thing when two of your friends hit it off? That’s what’s happening right now with Petra Collins, the young visionary who shot our spring campaign, and Gucci, which hopefully needs no introduction.

Collins walked as a model in the recent Gucci show in Milan and has also been creating imagery for the legendary Italian brand. Check out her new video for Gucci above—and read our interview with Collins here.

SHOP: Gucci glasses | Nordstrom spring campaign

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New York-based designer Victor Alfaro thinks a bit differently about fashion. He doesn’t like to produce collections just because the fashion calendar demands one, and he doesn’t believe traditional runway shows are as useful and productive as they once were.

So when he put together soft, organic patterns and relaxed, unbound shapes in his current, ready-to-shop selection, he wasn’t necessarily thinking about them as “spring/summer 2017,” but as pieces you would need and want at this time of year, in your kind of world.

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All images courtesy of Victor Alfaro

And when it came time to show these clothes to the world—well, he definitely went outside the box. Instead of hosting any sort of show or presentation and inviting the press, he and his team produced an undercover film during key moments of last season’s Paris Fashion Week.

FIND OUT JUST HOW WELL IT WORKED, AND SEE THE VIDEO

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More Magic: KENZO x Kahlil Joseph

Parisian fashion house KENZO is back with another extremely artistic short film directed by Kahlil Joseph, whose work you know from Lemonade. The film presents an engaging story you’ll have to complete with your own imagination, starring Tracee Ellis Ross, Jesse Williams, Kelsy Lu and Ishmael Butler. Butler also provides music (you know him from Digable Planets and Shabazz Palaces).

Family friendly warning: there are a few swears.

Commercial tie-in: the video shows some aspects of our current KENZO selection for women and men, such as the triangular Bermuda print and lo-fi concert flier graphics.

SHOP: KENZO

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There was a lot of news backstage at the Topshop Unique show on Sunday afternoon. The three biggest headlines were the announcement of a bridal line, the reveal of some big names in the afternoon’s runway lineup and the continuation of a buy-it-now, runway-to-retail experience.

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Yeah, that means you can shop stripy jumpsuits, silk midis and more right now.

It also means that modern wedding dresses and bridesmaid styles hit Nordstrom (and only Nordstrom—aside from Topshop we’re the exclusive retailer) in April. You’ll also want to know that a beloved British model made something of a runway return—with the daughter of one of America’s biggest action heroes hot on her heels.

WHY SO SECRETIVE? CLICK IN TO READ MORE

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