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February 6, 2013

CFDA/Vogue Fashion Fund treasure&bond Boutique Recap

New York’s fashion crowd headed to our treasure&bond store in SoHo for an intimate evening to celebrate the 10 CFDA/Vogue Fashion Fund finalists. This special boutique presentation toasted the next generation of American fashion, which included:

Andrea Lieberman, A.L.C.
Greg Armas, Assembly New York
Sofia Sizzi, Giulietta
Justin Salguero, Daniel Silberman & Alina Silberman, Illesteva
Jennifer Fisher, Jennifer Fisher Jewelry
Jennifer Meyer Maguire, Jennifer Meyer
Max Osterweis & Erin Beatty, Suno
Tabitha Simmons, Tabitha Simmons
Greg Chait, The Elder Statesman (winner)
Wes Gordon, Wes Gordon

Starting Monday, you’ll be able to snag items from these very talented finalists for the first time when you visit one of our 6 pop-up shops, opening in Nordstrom stores in Seattle, San Francisco, Los Angeles (The Grove), Chicago and Dallas (Northpark), as well as in New York’s  treasure&bond store.

Jeffrey Kalinsky (center), Nordstrom’s EVP of Designer, is part of the Fund’s judging committee and shared why he’s proud to be involved. “Nordstrom has been a sponsor of the CFDA/Vogue Fashion Fund for seven years. We were one of the first big stores to get involved with the fund, kind of early on. I’m really proud to be part of a store that felt it was very important to support emerging creativity in the United States.”

Steven Kolb, the CFDA’s Chief Executive Officer, discussed the impact of our partnership and how it furthers the the Fund’s goals. “Fashion Fund is really an industry movement to further the success of American fashion. Particularly with Nordstrom, Jeffrey has such a great insight into talent and what sells. He has brought this experience to his work on the committee,” said Kolb, who is pictured right with Jeffrey.

“What we love especially is the evolution of Nordstrom’s relationship with the Fashion Fund. This pop-up shop now brings another type of experience and lessons learned on dealing with delivery, buyers and merchandising. It’s really bringing the skill and knowledge that Nordstrom has and sharing it with people who need it and want it.”

The Fashion Fund was established to help emerging American design talent develop their business in the areas of marketing, public relations, production and sales as well as offer a tailored mentorship from industry luminaries.

“You learn so much from all the judges. To be judged by such great, established industry giants is invaluable,” said Tabitha Simmons (pictured left), who cited Jeffrey as the one who pushed her the most during this experience. “Jeffrey was so brilliant, and he really gave me his honest opinion about my brand and business.”

Jewelry designer Jennifer Meyer Maguire (wife to actor Tobey Maguire, pictured right) is being mentored by Diane von Furstenberg. “The other nine designers were some of the nicest and talented people I have ever met in my life. Being able to work with them and watch their process was truly inspiring.”

“Getting to know people that you normally wouldn’t get the chance to know was a highlight of this experience,” added accessories designer Jennifer Fisher, pictured above, who said she counts Andrea Lieberman of A.L.C. and Jennifer Meyer as her new close friends. “The process was like a sorority rush. We had to go through everything together, and then you come out and it’s like a big reunion. I feel like I am seeing everyone from camp.”

–Qianna Smith

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