Gucci Spring 2014, Deluxe Athleticism

Strong. Uncontrived. Decisively feminine.

“I took activewear essentials as a starting point,” says Frida Giannini, Gucci‘s creative director. “And set out to create a feminine take on technical outfitting crafted with Gucci’s codes. Intricate elegance, enlivened by a refined ornamentalism that takes its cue from Erté illustrations.”

Sportswear is reengineered with opulent materials that include jacquard patterns, laminations and leather inlays. Each look goes through a deluxe treatment, revealing seductive details that come in the form of deep slits, unforeseen cuts, plunging necklines and transparencies.

Tunics crafted from Art Nouveau prints are the new eveningwear for spring ’14.

Below-the-knee lengths, as modeled by Joan Smalls, bring to light a new sensuality.

Watch the movement and ethereal physicality of the 44 looks Frida sent down the runway come to life.

Qianna Smith
Photos courtesy of Gucci

{ 1 comment… add one }

  • Cookie September 19, 2013, 8:19 pm

    This is a stunning runway.

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