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January 14, 2013

Jason Wu’s Whirlwind Trip to the Windy City

Any tourist worth his boarding pass knows Chicago is jam-packed with must-see sites and hot spots. But when Jason Wu touched down in the Windy City last week to launch his new contemporary line, Miss Wu, it was all business from start to finish.

Jason landed in Chicago late Wednesday night—just in time to catch a few hours of sleep before his appearance on ABC’s Windy City LIVE. After an early morning fitting at the studio, he had just one request in his green room: coffee.

With his quick caffeine fix, the designer was all smiles when he introduced host Val Warner to the Miss Wu collection during the live broadcast. Val was such a fan that she donned pieces from the line, rocking a black leather circle skirt and a striped cashmere sweater. Jason insisted she hop on stage with a gaggle of models: “With those stripes you’re the quintessential Miss Wu girl,” he argued—and Val obliged, vamping and posing with the best of them.

Post-show, Jason snuck in a quick workout and lunch before heading to the Nordstrom Michigan Avenue store for press interviews, customer appointments and a cocktail party hosted by Vanity Fair to celebrate the launch of Miss Wu. The media gave him a run for his money, with questions ranging from the standard-issue “What was your inspiration for the line?” to the out-of-the-blue “What kind of milk do you drink?” (His gracious answers: “I wanted to create a more approachable line that my friends could wear,” and “Skim.” The man was up for anything.)

Between interviews, he clued the Nordstrom team in on his Netflix recommendations. Topping the list? “American Horror Story with Jessica Lange. It’s the best thing on television right now,” he gushed. “And Breaking Bad. It’s a little dark, but it’s great.”

Jason took a hands-on approach to his appearance at the cocktail reception in Via C that night, and he was frequently spotted hopping into fitting rooms to help customers style looks from the collection. He also mingled on the sales floor, signed postcards for shoppers and took in the scene—which included a model presentation, a champagne infusion bar and quite a crowd.

After the party, Jason grabbed dinner at Girl & the Goat on Randolph Street with our Designer Apparel Merchandise Manager Jennifer Wheeler and team, before an early flight home on Friday morning. His plans when he landed in New York? “Back to work!” he said with a laugh. “I’m heading back to the office for fittings.” After all, rabid Wu fans can’t wait to get their hands on another collection—and this guy doesn’t disappoint.

Be sure to check out the Miss Wu collection lookbook.

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