We liked last week’s spooktacular video so much, we’re keeping the Halloween theme going with this week’s pick: a slightly creepy (and 100% cool) video from enigmatic experimental Swedish band Goat. In the Sam Macon–directed clip for Goats’ psych-folk single “Hide from the Sun,” a beautiful woman is transformed into an otherworldly queen by a cast of animal-like beings, all of which were dreamt up by L.A.–based artist Stacey Rozich.
The ultra-talented Rozich—whose colorful style you might recognize from album art for other bands, such as Earth and Kaylee Cole, or for her spot-on representations of common music-fest personae for Refinery29—happens to be a buddy and was nice enough to answer our questions about her work, the video and more.
THE THREAD: Can you give a little background about the making of the new video for Goat and how you got involved?
STACEY ROZICH: I was approached by Sub Pop to see if I would be interested in working on another video (I created artwork for Fleet Foxes’ “The Shrine/An Argument” back in 2011) this past spring, and of course I jumped at the chance. I had been dreaming of bringing my 2D paintings to life in costume form for many years, so I knew this would be a great opportunity to turn this into a reality. I knew this was also a great time for my boyfriend (director Sam Macon) and I to finally collaborate on a project we had been brainstorming on for over two years, so he and I pitched a treatment to the label where he would direct the video while I would design and help produce all of the characters in our story. Sam and I had just moved to Los Angeles, where we luckily already had a built-in base of artist and video friends who were just as excited to help create this piece. It was so special to see all of our friends involved in fabricating masks and costumes and building sets and just being game to go all-in for this crazy idea. Imma Almourzaeva, the lead character and only “human” in the video, is one of my best friends from college and a former roommate—she just magically turned out to be a real natural on camera. It was a heady moment to look around on the shoot to see Imma interacting with all of these fantastical creatures come to life from my drawings, all of them loping through woods or doing a choreographed dance.
How would you describe your artwork to someone who had never seen it before?
I paint situational vignettes based on world folklore with a heavy dose of contemporary pop culture references, all in watercolor.
Can you share with us any cool new projects you’ve got on the horizon?
I have a show at Roq La Rue Gallery in early December featuring all new work, and in the new year a really exciting album I did the artwork for will be released for one of my favorite musicians—though that one is more under wraps and I am exceedingly excited for.
Would you ever consider licensing your designs for things like tote bags or T-shirts?
I do designs for T-shirts sometimes; that works out to be my bread-and-butter work. I haven’t given doing a big line of products much thought yet, but I’m not against it.
Do you know where we can get our hands on that eye-print bodysuit? Asking for a friend.
You’ll have to pry it off the body of that crazy-eyed demon!
Goat’s latest album is out now on Sub Pop Records, and you can keep up with everything Rozich-related on her website.