If you’re new to the concept of jeans constructed with a truly masterful hand (the term ‘selvedge’ or ‘selvage’ is often used in menswear circles), we think the pros at one of our favorite denim brands, Sweden-based Nudie Jeans, explain it best. From NudieJeans.com:
“Selvedge denim is made on old-style shuttle looms. The fabric is woven using one continuous cross thread; the weft. As the weft loops back into the edge of the weave, the selvedge [derived from ‘self edge’] edge is created…Selvedge production is much slower than conventionally produced denim [creating a softer, more durable fabric], and only the best raw materials are used. It can be compared to the ‘slow food’ movement; this is slow denim.”
Many pairs of Nudie, in particular, are also made with organic and/or recycled cotton. The following videos show the unique life cycle of Nudie Jeans—from harvesting the organic cotton, to the artisanal craftsmanship that goes into every pair, to the brand’s repair/reuse/reduce ethos, to the dismantling and revival of old jeans through fabric recycling:
One of the selvedge-denim connoisseur’s favorite topics is the art of breaking them in. The jeans in the picture up top started out in a deep, raw, untouched blue (often referred to as ‘dry’ selvedge—i.e., unwashed during the production process). As the owner, a guy named Jeppe, wore them day after day, the raw denim gradually faded in a completely unique way—you can even see where he kept his phone and wallet. Here’s another look at the breaking-in process, month by month:
Note that these remained unwashed for the first eight months. Purists will tell you that abstaining from laundering selvedge denim is vital to the personalized fading process. Here’s a chart, thanks to the people at Nudie, in case you’re not sure when the time is right:
Now that you’re in the top-shelf denim market, the choice is yours: Go raw and try your hand at wearing them in, or skip ahead to an artfully pre-distressed pair. Either way, just don’t wear them in the ocean.
[On-figure jean shots are from Nordstrom.com; other photos and videos courtesy of NudieJeans.com.]