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April 19, 2013

Salvatore Ferragamo Presents ‘The Amazing Shoemaker’

One of the most coveted coffee table books for any shoe enthusiast is Salvatore Ferragamo: The Art of the Shoe 1898-1960, which was first published in 1992. Now 20-plus years later, Ferragamo’s life story moves from the pages of a book to a one-of-a-kind exhibit, “The Amazing Shoemaker: Fairy Tales and Legends about Shoes and Shoemakers,” which celebrated its grand opening in Florence, Italy, yesterday at the Museo Salvatore Ferragamo.

Check out images from the opening that explores the role shoes play in fairy tales, myths and legends. Discover why Ferragamo’s vision and brand remain the epitome of Italian luxury.

The Ferragamo family—alongside Wanda Ferragamo, Salvatore’s widow and the brand’s honorary chairwoman—hosted the inaugural event that intimately revealed the magical life and legacy of the late designer via installations, comic books, animation, short films, stories and antique treasures.

Ferragamo became a household name in the ’20s with the help of Hollywood, creating fabulous footwear for leading ladies such as Audrey Hepburn, Katharine Hepburn and Marlene Dietrich.

“We are very proud to have organized such an extraordinary, singular event,” said Ferruccio Ferragamo, the chairman of the Ferragamo Group. “We didn’t want another brand retrospective but rather an authentic production, presenting countless works of art specifically commissioned for this exhibition, displayed side-by-side with prestigious ancient pieces borrowed from other museums.”

The exhibit was curated by Stefania Ricci, Sergio Risaliti, and Luca Scarlini.

Heading to Florence? This exhibition will be open from now until March 31, 2014.

Qianna Smith

Photos courtesy of Salvatore Ferragamo

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