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August 7, 2013

Savvy Summer Mobile Tour: Lollapalooza 2013

HERO

Last weekend, we gassed up our can’t-miss-it vintage VW bus and tooled around the streets of Chi-town just in time for the massive music free-for-all that is Lollapalooza.

Our Savvy team shared the Lolla love with heart-shaped fans to cool concert-goers (thanks MINKPINK!), as well as wristbands good for 25% on Savvy merch in Nordstrom stores. We gorged on food that would have broken our calorie-counter  app—if we’d been using it—and grooved to everything from pillow-lipped chanteuse Lana Del Rey to L.A. folk-rocker Father John Misty (remember him from the Sub Pop Jubilee?) to Goth godfathers the Cure. There was also a parade of seriously cool street-style—check out our faves below.

Name: Sarena. From: Los Angeles. Occupation: Student. Most Excited to See: Alt-J.

We love, love, love Sarena’s look. Her cropped cami is perfect for beating the heat—as is her super-chic short hair—but she balances the belly-baring piece with a high-waisted midi skirt in a cool print. That chain necklace is a bold choice, too.

Name: Melissa. From: Asbury Park, NJ. Occupation: Retail Merchandiser. Most Excited to See: Brick + Mortar.

With her sun-shielding, wide-brimmed hat, vintage-looking shades and floral skirt, Melissa is totally rocking our Urban Nomad trend.

Names (l-r): Rachel & Gary. From: Chicago, IL. Occupation: Students. Most Excited to See: Lana Del Rey (Rachel), Vampire Weekend (Gary).

Prints are huge right now, but Rachel’s & Gary’s choices are next-level. We’re also way into how Rachel paired a baroque scarf-print shirtdress with pair of very well-loved 18-hole Doc Martens. Kudos to you, lady. Kudos to you.

Names (l-r): Margaret & Kat. From: Charlotte, NC. Occupation: High school history teacher (Margaret), graphic designer (Kat). Most Excited to See: Nine Inch Nails.

Sure, there’s a lot going on here, but part of what makes these two ladies look so awesome is that they don’t look like everybody else. They clearly have fun with their fashion, and we’re especially fond of anything having to do with cats. (This cat tee!)

Name: Madi. From: Evanston, IL. Occupation: Student. Most Excited to See: The Cure.

It makes sense that Madi was most excited to see the Cure, since she’s pulling off moody, modern-Goth style as well as Robert Smith. Her torn-up message tee—and studs and camo—toughen up the look. Why not D.I.Y. your own?

You guys, we had such a blast at Lollapalooza that we’re heading out again this weekend! Look for us (or rather, our bus) as we hit the streets of San Francisco for the Outside Lands Festival, August 9-11. And bring your Savvy style!

[Photos by Kent Worthington. Individuals pictured do not endorse Nordstrom.]

–Jenny Yule

Comments

Kiara August 7, 2013 at 9:27 am

The Savvy Summer Mobile Tour is a genius marketing initiative and a hipster magnet.

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