Our New Emerging/Advanced Designer Space—Called SPACE—Featured in New York Times
We’re in the NYTimes today with an article about SPACE, our new boutique-like store-within-a-store focused on emerging and advanced designers. SPACE launches August 20 and is the newest project from our Director of Creative Projects Olivia Kim.
A key section of the piece:
“Olivia Kim isn’t business as usual for Nordstrom, the century-old Seattle-based department store with more than 100 locations across the country. This month, she will unveil her largest project yet: SPACE, a permanent shop-in-shop of her own creation dedicated to emerging or
otherwise unrepresented designers in a handful of Nordstrom stores.
‘I didn’t want designers to feel that we were this really big company. I wanted them to understand that we could do really small things.’”