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March 25, 2011

Please DO Touch the Glass: Our Interactive Window

Find out how we created a light-hearted visual display in Nordstrom Downtown Seattle’s store windows with a little help from Microsoft Kinect and lots of imagination.

We were inspired during our March Designer Campaign to do something a little different with our window displays this month.

We’ve talked before about our partnership with Glen Luchford and Ruben Toledo and how they brought writing with light into our Spring 2011 Designer Catalog. It was such a fascinating process, and we wanted to bring a little taste of it to customers and passersby at our Downtown Seattle Flagship Store.

Our brilliant Interactive Development, Visual Merchandising and Operations Teams put their heads together and brought light writing with light to life. With the help of Kinect’s infrared technology and their technical genius, our teams created a seamlessly interactive display that anyone can “paint” on with using just the motion of their hands in front of the glass.

We’ve loved watching the curiosity and delight of people engaging with our windows. So, if you’re in the neighborhood now through April 11, be sure to drop by—and please do touch the glass.