How to Keep White Sneakers White

Our stylists love to recommend white sneakers because they go with everything. And they do. Whether you’re dressing up or dressing down, please believe there is a white sneaker for you.

Once you find it, you will need to decide: is this a sneaker that looks good slightly dirty? Because yes, that’s a thing—some of the coolest sneakers out right now look filthy. 

But if you answered “no,” that’s completely normal. And perhaps you’ll want to know: How should I keep my white sneakers white?

Two words for you: Jason Markk.

That’s the brand name of the shoe cleaner you need, made by Jason M. Angsuvarn, whose company is the first name in the pursuit of spotless sneakers. Check out the videos below to see how to use Jason Markk to clean your white sneakers.

Jason Markk Shoe Cleaning KitJason Markk Shoe Cleaning KitJason Markk Shoe Cleaning KitJason Markk Shoe Cleaning KitJason Markk Shoe Cleaning KitJason Markk Shoe Cleaning KitJason Markk Shoe Cleaning Kit

SHOP: Jason Markk shoe cleaning kit | Santoni sneakers | Sperry Flex Deck sneakers | Vans Authentics | Cole Haan tennis sneakers | adidas Stan Smiths | J&M 1850 sneakers (seen above)


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Nordstrom is based in Seattle right down the street from Sub Pop Records, the label that originally introduced the world to Nirvana. We’re big fans and old friends. Lately, rap music is ascendant in Seattle and now Sub Pop is working with one of the stars of the scene, the literary-minded Porter Ray.

To capitalize on the timing of Ray’s new album Watercolor and our new spring selection, he came through our Seattle flagship to see what was good. Turns out: a lot.

Ray prefers a uniform of tapered pants, hoodies and bomber jackets. Within that framework, he picked graphic designs from brands that are a little underground and not especially glitzy – J.W.Anderson, known for androgyny; Tim Coppens, known for ’90s-era skate style – along with this season’s hottest jackets from Gucci and Givenchy.

We appreciate that in his dressing, as with his music, Ray is traditional yet fearlessly artistic. There’s a frame, and he’s flexing within it.

Below, see more looks as well as quotes from Ray about how and why he raps. Plus: a video about forming his view of style through the lens of a private school uniform.

–Andrew Matson

SHOP: Gucci jacket* | Lanvin pants | J.W.Anderson polo* | adidas Gazelles | Givenchy bomber | Maison Margiela sneakers* | Tom Ford sunglasses | Tim Coppens hoodie* | all men’s designer | all men’s designer sneakers



This festival season, we were shoegazing even when the music wasn’t. In the process, we collected images of some of the coolest footwear from Coachella and Governors Ball. It’s a thing we like to do.

Click on a pair to shop these showstoppers or similar styles right now.

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Photos by Kristin Yamada



What to wear this spring? Good question. Please allow us to direct you to our men’s Spring 2016 Trend Report.

There you will find answers: tank tops, ripped-up denim, white jeans, stripes, ponchos, the military look—and new, extremely fresh styles by brands such as Commes des Garçons, wings + horns and adidas.

SHOP: Spring 2016 Trend Report

Related: How to Layer for Spring




This is a good outfit with styling moves you should copy this fall: the long t-shirt layered underneath the shorter sweatshirt and jacket; the apparent socklessness; the rolled cuff, high enough to show a full commitment to rolled cuffs and not some lame half-measure.

But enough about the outfit. Let’s focus on the sweatshirt.

Designed by Japanese streetwear legend and DJ Nigo, this is a sweatshirt to listen to. Yes, listen. Because it’s printed with graphics ripped off from ’80s rap, made into adidas logos.

Which ’80s rap logos? Step into the old-school, below.

Shop: adidas/Nigo sweatshirt |  bomber jackets | Varvatos jeans | adidas Tubular Primeknit



Street Style | Get The Look

We’re bringing Fashion Week street style to the mix all year long. Get inspired by the industry’s best dressed, and then … make their look your own!


Shop similar styles:
Graphic Print & Pinafore Dresses | Fashion Sneakers | Statement Sunglasses

Shop our Editors’ Picks to re-create this look:


BCBGMAXAZRIA Cutout Shift Dress | Adidas Superstar Sneaker | Wildfox Sunglasses



This is a real peanut-butter-and-chocolate situation, people.
As in, two great looks that look really great together: Topshop and adidas.

Get the scoop on this brand-new capsule collection, and find out how to shop the new pieces.



How cute is Valentina Siragusa’s sporty-femme style today? It was a bit chilly during the Rochas show, but I appreciated Valentina’s commitment to spring. Her pastel, patterned full skirt is lovely and makes me long for the sunshine. A bold logo top and classic sneakers add some sportiness, while a maxi coat keeps out the chill.

Crystal Nicodemusparis-fashion-week-street-style-3123

Shop similar styles:
Graphic Sweaters | Print Midi Skirts | White Lace-Up Sneakers

Shop our Editors’ Picks to re-create this look:

adidas Logo Sweatshirt | JULIEN DAVID Midi Skirt | adidas Stan Smith Sneaker


Elisa Nalin is one of those women who light up the street scene with her positive energy. It doesn’t hurt that she has amazing personal style, too. I’m obsessed with denim jumpsuits right now and Elisa’s is perfect. I love her layering skills and utilitarian vibe. One of my favorites of the day!

Crystal Nicodemusparis-fashion-week-street-style-3123

Shop similar styles:
Denim Jumpsuits | Button-Down Denim Tops | White Lace-Up Sneakers

Shop our Editors’ Picks to re-create this look:

A.P.C. Denim Jumpsuit | Topshop Denim Shirt | adidas Sneaker


There are so many puns I could make here, since Laura has a law degree, but is also one of Italy’s top personal-style bloggers. However, I will restrain myself and just say that Laura is criminally chic (insert drum emoji). Sorry, sorry! Seriously, though, Laura is as stylish as they come, and I love her versatile take on contemporary trends. Today’s look is a great take on retro pattern and modern proportion. Sneakers add some unexpected, sporty flair.

Crystal Nicodemus


Shop similar styles:
Oversize Sweaters | Wedge Sneakers | Midi Skirts

Shop our Editors’ Picks to re-create this look:

McQ by Alexander McQueen Sweater | adidas ‘Superstar Up’ Sneaker | Madewell ‘Sunset’ Skirt