Pop-In@Nordstrom Welcomes I.T: We collaborated with Hong Kong fashion collective I.T to bring brands izzue, :CHOCOOLATE, Mini Cream and Aape by A BATHING APE to the U.S. for the first time.
Bringing a Hong Kong phenomenon stateside for the first time ever isn’t easy. After months of planning, just when we thought everything was a go—our boat-load (literally) of high-low HK fashion got hung up in customs!
It was all worth it, though. In the words of Pop-In@Nordstrom curator Olivia Kim, “I.T is one of my favorite things about Hong Kong—aside from the food and frenetic energy. When I went to Hong Kong for the first time, I fell in love.”
We think you’ll love I.T, too. Shop online and at selected Nordstrom stores starting today—and keep reading to go behind the scenes at our Seattle photo shoot (to which the clothes arrived just in time).