For a 160-year-old company, Burberry is surprisingly spry. Last year Apple snapped up Angela Ahrendts, formerly Burberry’s CEO, to lead its retail team as senior vice president, a hire that resulted in a media flurry. And only a few months ago, electric car company Tesla recruited the British brand’s SVP to be its executive of North America sales. With tech companies poaching its top talent, it’s clear that Burberry has an enviable vision.
Here are eight other ways the storied trench-coat purveyor and celebrity favorite has made headlines in 2015, several happened just this week.
1. For London Fashion Week Spring 2016, the British company first revealed its collection on Snapchat, where it also later broadcast the runway show.
2. The label caused a stir during the Spring/Summer Men’s Fashion Week with its pretty lace shirts, a borrowed-from-the-girls play on fashion’s current obsession with androgyny.
3. This fall, the UK luxury label launched a channel on Apple Music featuring Chief Executive and Creative Officer Christopher Bailey’s picks, music from its runway shows and emerging artists. It is the first brand to do so.
4. At its Regent Street flagship store, Burberry opened Thomas’s, a quaint café serving traditional British breakfasts, scones and clotted cream, and lobster and chips.
5. Burberry joined the list of UK employers pledging to offer all workers a wage higher than the adult minimum to account for true living costs in London.
6. Rolling out more celebrity appearances than a Taylor Swift concert, Burberry just unveiled its Festive Film for the 2015 holiday season. Tally the pretty mugs that pop up to this T.Rex song.
7. Yesterday the house announced that they were retiring the unique labels under its brand and will use only the Burberry moniker. Say “so long” to the distinct Prorsum, London and Brit lines.
8. During the same announcement, Christopher Bailey revealed plans to open a new manufacturing facility in Leeds, which could triple the weekly British production of Burberry’s classic jackets.