Nicola Formichetti, 35, announced earlier this week that he would be parting ways with MUGLER, the French fashion house he was charged with revamping as creative director just two years ago. The multitalented Formichetti, who is also stylist to Lady Gaga, took to his Twitter account yesterday, writing, “restart the operating system #newlife #newfuel.” It now appears that his tweet was a hint at the announcement that came from DIESEL today that he would be joining the Italian lifestyle brand as artistic director.
“I finally met somebody as crazy as I am,” says Renzo Rosso, founder of DIESEL (pictured, left, with his new hire). “Nicola shares my vision, and I find it incredibly inspiring to work with him: two creative planets are colliding to generate fresh, mad, insane ideas.”
The DIESEL® ‘Livier’ Ankle Skinny Jeans as seen in the spring ’13 campaign.
What can you expect from Formichetti’s new appointment? Definitely a firestorm of fresh ideas, which comes in the form of the DIESEL Reboot project, an initiative to “mobilize an emerging global creative community.” This all-access-fan stomping ground of creative sharing lives on Tumblr, where Formichetti is seeking your help to reactivate the DNA of DIESEL.
“DIESEL and I are all about the same things. No rules! It’s about being empowered, it’s about being free,” says Formichetti, who will oversee all creative activities of the main DIESEL line. “It’s a positive revolution. We’re going to reboot! Hit refresh. That’s our first project: we’re ripping apart everything to rebuild something bigger. I want to get the creative young people around the world to be part of the process.”
Inspired? Start by breaking in some new jeans! Check out these distressed styles that bring denim to a new level of cool.