Emma Gedde and Khloe Kardashian of Good American

We spoke with Khloé Kardashian and her cofounder and friend Emma Grede about their denim collection, Good American, which comes in sizes 0 to 24, how social media is changing body ideals, Rihanna as a denim icon and Instagram blocking.

Why create a denim line?

Khloé Kardashian: I’ve always thought there’s been something missing from the denim industry. Whenever I buy new jeans it’s hard for me to find a pair that fits my body type, and even when I do, I always need alterations. I knew if I’ve had this problem, there must be tons of other girls who do too.

Emma Grede: We started Good American because we want women’s shopping experiences to embrace the new body ideal. It’s just crazy that we still have plus sizes and are splitting up friends who go shopping together into different departments based on their size.



Jessica Alba in DL1961

Jessica Alba is a busy lady. Between her acting career, devoted parenting of two daughters and running the Honest Company, her business of earth-friendly, non-toxic household products, she still somehow finds time to lend her entrepreneurial and fashion savvy to collaborations.

For example, this fall, Alba is the face and toned body of a denim collection for DL1961. It’s a partnership that strikes one as sincere. Both Alba and DL1961 favor environmentally conscious practices and technological innovation. DL1961’s fits, too, flatter a curvaceous figure; Alba is famed for her own.

We spoke with the actress turned entrepreneur about denim’s enduring appeal and her favorite way to style her jeans, the go-to uniform of ladies on the go.




Images courtesy PAIGE

Launching in sync with our justifiably famous Anniversary Sale (early access ongoing now) is PAIGE jeans for men, the division of the California brand that, especially for men, targets the sweet spot between fashion and comfort.

We jumped on the phone with Paige Adams-Geller, the Paige behind PAIGE, to talk about her brand’s evolution over the years. She has a unique history with Nordstrom—and just a unique history, period, finishing high school at 16 in Alaska, jumping straight into the fast life of NYC modeling, singing in bands in bars. The conversation even got a little existential from a professional standpoint, touching on one difficulty about which we can all relate:

When you’re good at a lot of things, how do you narrow down your options and focus on a career path?

SHOP: PAIGE Jeans for men



“I just put on a pair to do quality control,” says designer Rachel Comey of her new Frisco shoes. “It’s this crepe-soled shoe that’s an alternative to an espadrille. You can wear it everywhere. It’s very comfortable but fun.”

Rachel Comey Fracture jean

We are talking about the Rachel Comey pre-fall collection: what’s new, what’s returning, how her 15-year-old brand has evolved and continues to. Presently Comey seems to have found her niche in comfortably cool designs. Her shoes have developed a cult following (staples like the Mars bootie and the Calder pump in particular). Denim styles, like her near-essential Legion jean, also regularly appear on the practical but chic street-style starlets.

Rachel Comey Legion jean

“For the first 10 years of my career, I was intimidated by denim,” says Comey. “But what is great is that you can experiment with it but it is all so wearable. However you wash, dye or cut it, you will still get some use out of it; it still has a utilitarian feel.”

This season, Comey branched out into black denim for the first time. No doubt her Legion jeans in this fabric will catch on with her devotees. She’s also added a brocade to hems on her Fracture jeans, and extended her use of the floral fabric to jackets and accessories. It adds a lush element to a collection that seems inspired by both the prairie and the city.



Embracing his entrepreneurial spirit and Midwestern attitude, designer Matt Baldwin of Baldwin has disrupted the fashion game by creating American denim smack dab in the middle of the heartland.

Downtown Kansas City

Photographs by Ryan Strong

Baldwin is Kansas City: it’s durable, it’s industrious, it’s modern. With exceptional classics and seasonless staples, this KC-based brand is poised to put its community on the map as a fashion force. Step aside, Brooklyn cool.

KC—the City of Fountains—is revered for sports, the arts and its absurdly good barbecue—wait-in-an-hourlong-line-outside-a-gas-station good. That good. The popular Power & Light District is a nightlife hot spot, Westport is a low-key favorite and the Plaza always makes for a great day of shopping (with a stop at Baldwin, of course).

Matt Baldwin

Matt Baldwin

We chatted with Matt about creating a clothing company, the perfect pair of jeans and living in the barbecue capital of the world.



Mei Kawajiri is into fingernails the way Michelangelo was into marble muscles. Trained in Japan and currently making house calls to some of New York’s most illustrious bloggers, It girls and fashion photographers, Mei has taken full advantage of the nail art renaissance that fortuitously coincided with her arrival in the States.

Mei x A GOLD E eventWielding a whisper-thin brush and some techie tools you might be surprised to find in your manicurist’s bag (hello, 3D printing pen), Mei offers clients a unique avant-garde art that includes not only an astounding range of freehand illustration but also encompasses the mind-boggling subgenre of nail sculpture—all done on a miniature, moving canvas.

Nail artist Mei KawajiriMei (Instagram @CiaoManhattan2012) has collaborated with Google on finger-themed art for the Android watch (she cheerily points out that when she’s not making art on nails, she’s making art about nails), runway nails for the Nicopanda Fall 2016 show and now she’s lending her talent to the in-store launches of AGOLDE denim at Nordstrom. Impeccable tailoring underpins the artful laid-back vibe of the LA-designed-and-made jeans, making them the perfect pair for the awesomely proficient and gracious Mei.

We chatted with the charming celebrity manicurist at the AGOLDE launch event at our Michigan Avenue store about her tips for keeping your nail art fresh for weeks, her Magic 8 Ball trend predictions and more.

What was the first piece of nail art you did?

I painted fingers on my own nails. 🙂

What is your least favorite nail trend?

I know people love it, but the classic French manicure is just not my cup of tea. I think it makes nails look shorter!



Skinny jeans and leggings have dominated the fashion and music scenes for over a decade. But just as the pendulum swings, so does the pant leg. Volume was bound to bounce back on denim hems. Flare jeans at Fashion WeekIn recent seasons, we’ve been noticing an abundance of flare jeans on the streets of the world’s most fashionable cities. Here are some of our favorite looks, along with shopping and styling tips.

SHOP: flare jeans 


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Comme de Garcons denim dress from FITComme des Garçons (Junya Watanabe) dress, repurposed denim, Spring 2002, Japan,
museum purchase.
Photograph: William Palmer.


Roberto Cavalli, ensemble, embroidered denim, spring 2003, Italy, gift of Roberto Cavalli. Photograph courtesy of The Museum at FIT

Once the uniform of gold prospectors and laborers, denim has become the go-to workday and weekend getup for most everyone. Anthropologist Danny Miller estimated that about half the world’s population—including countries as diverse as Turkey, India and Brazil—wears dungarees on any given day. Even the runways the last two seasons have swelled with oceans of indigo.

Just as denim is having yet another moment, The Museum at the Fashion Institute of Technology is opening an exhibit (beginning December 1) examining the fabric’s place in fashion history. With over 70 denim constructions from the museum’s collection, Denim: Fashion’s Frontier takes a long (almost two centuries) look at the ways and reasons jeans have wooed the world. Featuring denim jumpsuits worn in factories during World War II and Tom Ford’s notoriously expensive plumed pair for Gucci, Denim shows how this is truly the fabric of our diverse lives.

Roberto Cavalli ensemble, embroidered denim, Spring 2003, 
gift of Roberto Cavalli. Photograph courtesy of The Museum at FIT.

Nothing comes between you and your denim: READ MORE


Looks from rag & bone's Fall 2015 collection

Undisputed kings of cool Marcus Wainwright and David Neville of rag & bone are visiting our Nordstrom Pacific Centre store in Vancouver today. The founders of the London-meets-New York line of urban casual wear are cult favorites with laid-back celebrities (their clothes have just recently been spotted on Sienna Miller, Derek Jeter, Demi Lovato and every model and social media darling sporting the brand’s ubiquitous personalized bomber jackets from their fall 2014 runway show).

Even if you can’t meet the dashing Wainwright and Neville for a personal look at their fall 2015 men’s and women’s collections during their Vancouver visit, catch up with them in this Q&A. For those lucky enough to be in the area today for this catered party with live music, personal styling and photo booth, get the details below.

David Neville and Marcus Waingwright of rag & boneAs rag & bone men, do you personally collect anything? What attracted you to these collections?

Wainwright: I have a few collections going on: cameras, sneakers and watches. I’m an avid photographer, and in my opinion Leica makes the most perfect, timeless cameras.

My dad got me into watches when I was younger, so I’ve a few that I love. My favorite is a Patek Philippe Nautilus Chronograph, which my wife got me for Christmas. It’s just beautifully designed. I’m also a bit of a sneakerhead and have built up quite the collection over the years.

Neville: I collect antiques for our farm in Bedford, New York, and I also seem to be collecting animals as well—we recently added some horses to the family!



As you’ve probably heard, we’ve been rounding up our favorite versions of iconic life essentials for Pop-In@Nordstrom New Classics, and really, what’s more timeless than denim?

Vale denim skirt and shirt. Pop-In@Nordstrom New Classics.

vale denim shirt and skirt

We had the pleasure of trading missives with creative directors (and bonafide jeaniuses) over at vale and Cartel Handbags for more insight on this perennial favorite—and how these bosses are fraying the denim standard.


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