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Nordstrom is based in Seattle right down the street from Sub Pop Records, the label that originally introduced the world to Nirvana. We’re big fans and old friends. Lately, rap music is ascendant in Seattle and now Sub Pop is working with one of the stars of the scene, the literary-minded Porter Ray.

To capitalize on the timing of Ray’s new album Watercolor and our new spring selection, he came through our Seattle flagship to see what was good. Turns out: a lot.

Ray prefers a uniform of tapered pants, hoodies and bomber jackets. Within that framework, he picked graphic designs from brands that are a little underground and not especially glitzy – J.W.Anderson, known for androgyny; Tim Coppens, known for ’90s-era skate style – along with this season’s hottest jackets from Gucci and Givenchy.

We appreciate that in his dressing, as with his music, Ray is traditional yet fearlessly artistic. There’s a frame, and he’s flexing within it.

Below, see more looks as well as quotes from Ray about how and why he raps. Plus: a video about forming his view of style through the lens of a private school uniform.

–Andrew Matson

SHOP: Gucci jacket* | Lanvin pants | J.W.Anderson polo* | adidas Gazelles | Givenchy bomber | Maison Margiela sneakers* | Tom Ford sunglasses | Tim Coppens hoodie* | all men’s designer | all men’s designer sneakers

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