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Miss Wu by Jason Wu

HERO

Colorful ’60s textures and covetable wardrobe essentials from the MISS WU fall/winter 2013 collection were on full display during Jason Wu’s visit to our Bellevue Square store in Washington.

The New York-based designer flew across the country to intimately connect with customers and fans of all ages.

Exclusively available at Nordstrom, the second season of Wu’s work-to-weekend diffusion line is all about nonchalant dressing done smartly. “There’s a sense of realness, that she’s an approachable girl,” said Jason, who wanted this latest line to provide an authentic look into the life of MISS WU.

Adoring fans enjoyed one-on-one time with the noted designer, receiving autographs as well as styling tips. Have you snagged the latest offerings from MISS WU?

Check out the looks we love in the MISS WU lookbook, modeled by Argentine beauty Magda Laguinge.

Qianna Smith
Photos by TeamPhotogenic.com

July 10, 2013

Falling for MISS WU

HERO

Rooted in femininity, inspired by the colorful textures of the ’60s and crafted with the sophisticated pedigree of the Jason Wu mainline, MISS WU is nonchalant dressing done smartly.

Exclusively available at Nordstrom, the second season of Wu’s work-to-weekend diffusion line arrives in stores today! With fall quickly approaching, our MISS WU shopping list is full of covetable wardrobe essentials, from super-soft cashmere striped sweaters to pleated chiffon skirts. Before we charge away, The Thread phoned the New York-based designer to get the scoop on his ladylike must-haves for fall/winter 2013, and as one might expect, we got a crash course in the Wu way of style.

Meet Miss Wu Take 1 & Take 2: A model moment: Meghan Collison (left) in a spring MISS WU Lace Yoke Faille Dress and Magda Laguinge in a fall MISS WU Leather Dress.

“I loved the idea of designing a collection that was a little whimsical, chic and yet still very feminine, which is a [hallmark] of my aesthetic,” says Wu on what he set out to accomplish in terms of creativity and wearability with this newly stocked line. “The fall line is aligned with the spirit of MISS WU, which we really established with season one.”

In January, MISS WU launched with Canadian-born model Meghan Collison as the muse of downtown chic. And for fall, Argentine stunner Magda Laguinge became the heroine of understated elegance. It seems to us that Wu may just have a penchant for models with names starting with M? “I actually didn’t realize that! I guess it’s an M for MISS WU,” he says with a laugh. “The clothes are as important as the girl that wears them. I’ve known Meghan and Magda for a long time. Each girl has a great individual style, and they both really have this MISS WU sensibility that I look for in a model. When they wear the clothes, you almost get the sense that they’re actually the clothes they just have in their own closet, which is what I really wanted for MISS WU.”

Warm Outerwear, Cool Styles: LEFT: MISS WU Genuine Shearling Moto Jacket & MISS WU ‘Gallone’ Jacquard Dress | RIGHT: MISS WU ‘Torre’ Wool Blend Jacket with Removable Genuine Fur Collar, MISS WU ‘Vera’ Lace Print Silk Blouse & MISS WU Paneled Tech Pants

The fall MISS WU collection continues to unveil the personality and relaxed attitude of Wu’s design aesthetic—as well as shed light on his obsession with the ’60s. When designing this collection, Wu envisioned a playful young woman, but who is she and where is she going? “She’s out and about, she’s on the town. She’s traveling a little bit, and so we see the first introduction to outerwear,” he says. “We also see her in different [kinds of] weather, and I just thought, with this season, we’re able to explore further into her wardrobe.”

It’s My Life: LEFT: MISS WU Tech Nylon Puffer Jacket & MISS WU ‘Sofie’ Stripe Cashmere Sweater | RIGHT: MISS WU Pocket Crêpe de Chine Blouse & MISS WU Stripe Pleated Chiffon Skirt

The shoot for the MISS WU lookbook took place in New York’s artsy-cool Chelsea neighborhood. Photographed by Simon Burstall, props played an important role in setting the tone and authentic look into the life of MISS WU. We asked Wu to walk us through his production and concepting process.

“I love working with props, and I used them for both the first and second collection so we could really envision the girl in the space, in her life. I wanted to set up these different vignettes so it looked like she was in different scenarios that would occur in her day-to-day life,” he says. “There’s a sense of realness, that she’s an approachable girl. The lookbook really serves as a window into MISS WU’s life this season. She had the backgammon set that I thought was really charming, as though it were something she would like to play. We also used a Persian rug, which showed her love of color and interesting patterns. These are all things I envisioned she would own in her apartment.”

Wearer-of-Wu: Actress-turned-author Jessica Alba recently donned the MISS WU Abstract Chain Jacquard Dress during a book-signing event for The Honest Life: Living Naturally and True To You.

There was a definite contrast between Wu’s fall mainline collection, which featured a palette of black on black, along with the vivid colors and patterns of MISS WU. If the Jason Wu woman had a one-on-one with the MISS WU girl, what style advice would she pass down? For Wu, the answer is simple: “Keep it individual, keep it feminine and keep it sophisticated.”

Go behind the scenes of the MISS WU Fall/Winter ’13 lookbook shoot for an intimate view of the collection.

Qianna Smith

Photos courtesy of Jason Wu/Simon Burstall & portrait by Jayme Thorton

In January, the fashion world got its first look at Jason Wu’s dual design personality with the introduction of MISS WU, the playful counterpart to his sophisticated main collection. For the second offering of MISS WU, Jason continues to expand his modern point of view on the ’60s with a fall line that is both pretty and polished. The New York-based designer tapped Argentine beauty Magda Laguinge to star as his mod muse for the MISS WU lookbook that was photographed by Simon Burstall in the heart of Chelsea. Join Jason and his creative team on set, for an intimate look at this Nordstrom-exclusive collection.

Sitting Pretty: MISS WU Check Jacquard Pencil Skirt (Nordstrom Exclusive)

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Lucy Stripes: MISS WU ‘Zucca’ Stripe Cashmere Sweater & Crêpe de Chine Blouse (Nordstrom Exclusive)

Float from Day to Night: MISS WU Pocket Crêpe de Chine Blouse & Stripe Pleated Chiffon Skirt (Nordstrom Exclusive)

MISS WU fall/winter 2013 is packed with such wardrobe essentials as striped cashmere sweaters, boldly patterned jacquard dresses and pencil skirts—as well as more edgier items such as a slim-cut leather dress, a figure-defining faille-and-feather cocktail dress and a shearling moto jacket.

Stylist Lori Goldstein collaborated with Jason to create a quirky yet smart statement, which we’re sure women of all ages will want to embrace for the coming season.

Something About Magda: When it came to creating the beauty statement for the shoot, hairstylist Renato Campora went for a nod to 1960s cool. “I gave Magda a side part with some texture, then swept her hair into a very low ponytail,” he says. “This style is a little bit undone, with flexibility in the front to create softness around the face.”

Makeup artist Lisa Houghton went for a nude look on the face and eyes to highlight Magda’s radiant skin and kept the focus on the lips with a bold matte pink/fuschia color.

Hello, Beautiful!: MISS WU Dot Print Pleated Silk Dress & ‘Delicate Leaf’ Print Crêpe de Chine Blouse (Nordstrom Exclusive)

“[MISS WU] is something that girls are going to want to live in and go back to all the time, year after year,” says Jason.

Steady As She Goes: MISS WU Dot Print Crepe de Chine Blouse, Pleated Leather Skirt & ‘Polimero’ Textured Stripe Cashmere Cardigan (Nordstrom Exclusive)

Are you ready to fall forward with MISS WU? Be the first girl in your group to don this smartly cool collection and pre-order online. The highly anticipated second season of MISS WU by Jason Wu hits stores on July 10.

Qianna Smith
Photos by Craig Arend

Any tourist worth his boarding pass knows Chicago is jam-packed with must-see sites and hot spots. But when Jason Wu touched down in the Windy City last week to launch his new contemporary line, Miss Wu, it was all business from start to finish.

Jason landed in Chicago late Wednesday night—just in time to catch a few hours of sleep before his appearance on ABC’s Windy City LIVE. After an early morning fitting at the studio, he had just one request in his green room: coffee.

With his quick caffeine fix, the designer was all smiles when he introduced host Val Warner to the Miss Wu collection during the live broadcast. Val was such a fan that she donned pieces from the line, rocking a black leather circle skirt and a striped cashmere sweater. Jason insisted she hop on stage with a gaggle of models: “With those stripes you’re the quintessential Miss Wu girl,” he argued—and Val obliged, vamping and posing with the best of them.

Post-show, Jason snuck in a quick workout and lunch before heading to the Nordstrom Michigan Avenue store for press interviews, customer appointments and a cocktail party hosted by Vanity Fair to celebrate the launch of Miss Wu. The media gave him a run for his money, with questions ranging from the standard-issue “What was your inspiration for the line?” to the out-of-the-blue “What kind of milk do you drink?” (His gracious answers: “I wanted to create a more approachable line that my friends could wear,” and “Skim.” The man was up for anything.)

Between interviews, he clued the Nordstrom team in on his Netflix recommendations. Topping the list? “American Horror Story with Jessica Lange. It’s the best thing on television right now,” he gushed. “And Breaking Bad. It’s a little dark, but it’s great.”

Jason took a hands-on approach to his appearance at the cocktail reception in Via C that night, and he was frequently spotted hopping into fitting rooms to help customers style looks from the collection. He also mingled on the sales floor, signed postcards for shoppers and took in the scene—which included a model presentation, a champagne infusion bar and quite a crowd.

After the party, Jason grabbed dinner at Girl & the Goat on Randolph Street with our Designer Apparel Merchandise Manager Jennifer Wheeler and team, before an early flight home on Friday morning. His plans when he landed in New York? “Back to work!” he said with a laugh. “I’m heading back to the office for fittings.” After all, rabid Wu fans can’t wait to get their hands on another collection—and this guy doesn’t disappoint.

Be sure to check out the Miss Wu collection lookbook.

Inspired by the ‘60s style and spirit, expressed as the impish modern gamine: Meet Miss Wu, Jason Wu’s playful new collection exclusively at Nordstrom stores and online.

“The Jason Wu collection is my aesthetic, my design sensibility…Miss Wu is my personality,” Jason explains. “It’s fun to explore that facet of who I am—more downtown, with a relaxed attitude.”

Speaking of playful and relaxed, watch how model Meghan Collison dances, flirts and twirls in a gorgeous penthouse loft, showing off the movement of the printed silks, clever separates and an effortlessly chic little black dress in this Nordstrom-exclusive film (directed by Todd Cole). Whether you twirl or make your own adventure, the Miss Wu collection is ready.

Browse through the Miss Wu collection lookbook.