Fashion Week isn’t just about runway shows and late-night parties. For our buyers, directors and VPs, the majority of the week consists of showroom appointments with various brands. This is where we make item selections, talk about upcoming projects and catch up on business.
Read on for a glimpse inside the Prabal Gurung showroom with our designer apparel buyer, Sahar Sokhandan, as she examines the spring 2014 collection.
Located in New York’s Garment District, Prabal’s showroom is bright and airy, with racks of clothing lining clear glass walls.
A mood board leans against the wall showing factors that influenced the spring 2014 line, from Marilyn Monroe to blooming roses.
Prabal walks our team through the mood board, citing “the preservation of elegance” as a driving force behind the collection.
Sahar makes selections for the fit model to try on and takes photos with her iPad Mini.
“I love Prabal’s take on modern femininity,” Sahar says.
Retro touches appear everywhere, from mid-calf hemlines to cat-eye sunglasses.
Pastels and floral prints both made a big splash on the spring runways.
It’s helpful to see the collection as a whole, for a clearer idea of its overall aesthetic.
We hope you liked this peek inside our process! Stay tuned for more snapshots from our showroom appointments.
(See also: Our runway photos and front-row photos from Prabal’s spring 2014 show)