Behind the scenes of our January trend shoot

Too often you only get to see the talented faces in front of the camera, not those equally gifted and often adorable souls who work their magic behind the lens. During our January Trend shoot, we reversed our camera angle to highlight the artists who execute the style and vision that make fashions come to life.

Hear from two fashion photographers plus nail and hair stylists on how they launched their successful artistic careers and what makes them excited about their crafts—including tips on how to perfect your manicure and hairdo.

SHARP SHOOTER: Zoey Grossman, Photographer 

Photographer Zoey Grossman

How did you decide this is what you wanted to do professionally?

I have always been drawn to the arts. I grew up painting and sculpting, and ended up going to an arts high school where I got to draw and paint every day. I had always played around with photography, but it wasn’t until college that I found my genuine love and passion for photos. I took a few photo courses in college that really promoted incorporating my personal experiences in life, and encouraged me to be vulnerable and really convey real emotion through photography. I have always loved fashion, magazines, etc., but these college classes really showed me that fashion photography could be deeper and more meaningful if I wanted it to be.



Everyone knows all the cool girls are really bookworms—what they don’t know is what all the cool bookworms are reading. You will now though; just follow along with this series as Pop-In@Nordstrom Welcomes Warby Parker helps us celebrate the literary life well lived.

There are photographers who document the world, and there are photographers who create worlds to document. New York-based lens pro Olivia Locher has a foot on both planets—and what a foot it is. (Her super charming DIY shoes caught our eye at the Jason Wu show at fall fashion week in New York.) At work for entities such as W magazine, she captures the drama and excitement of the backstage build-up at the shows, and while at work unraveling her own narratives and concepts, she stages series such as “I Fought the Law,” in which her subjects enact the fine art of breaking totally inane American rules from coast to coast. Exhibit A: “In Texas it is illegal for children to have unusual haircuts.” Huh? Yeah.

Here she is repping some Warby Parker sunnies, and here she is schooling us on texts of conceptual photography and ’70s ennui.



Yeah, Girl. The Nike Women’s Pop-In@Nordstrom is all about beholding the ultimate awesomeness of the female species. In this series we’re talking to a posse of women who do their best every day to exude power—whether that means stealthily scoring a soccer goal, cracking some killer code, evoking new ideas in art or just being there for someone who really needs them.  And maybe all of the above.

None other than W magazine called Los Angeles-based photographer Magdalena Wosinska’s first book an eyeful. And they didn’t just mean that the images were captivating. One of things that sets this Polish-born, motorcycle-riding babe apart is her ever-roaming life on the road, and the documents that come from it. But the other thing that makes Magda’s The Experience Vol. 1 highly singular are her signature selfies, in which she is naked—usually just from the waist up, and typically from the back only. To focus too much on this particular brand of body-loving self-expression is to ignore the collaborations with brands like Madewell (as in above) and the dreamy ’70s-vibed photographs that evoke a sort of tough-as-nails bohemian ideal. But I mean, still, it’s refreshing and compelling to see a woman take her image into her own hands. Literally.



In a series we call “It’s Personal” we talk to artists and designers about their personal work and the projects that are closest to their hearts.

Image by Krysta Jabczenski

The first thing you need to know about photographers Joel Leshefka and Krysta Jabczenski is either a) that they are a deadly good-looking couple, b) that it’s okay to be intimidated by their combined talent or c) how to pronounce their last names. It all depends on the context.

Let’s start, instead, with what’s at hand today: their images of the stunning otherworld that is Los Angeles’s J. Paul Getty Museum and an interview to go along with them.



Fashion Week Journal for Friday, February 20

Yesterday we talked with Fashion Week photographer Shawn Brackbill about the drama and poetry of the backstage setting and, not wanting to break the internet, we reserved half of the images he shared with us for today. Your all-access pass continues with Proenza Schouler, Rodarte and Marc Jacobs, all courtesy the Brooklyn-based photographer.

Proenza Schouler




When I asked Kent Worthington to let me take a look inside his NYFW gear bag and tell me how he gets kitted out to support our Beauty team with their exclusive backstage reports, I wasn’t expecting him to say this: “I like to build a little shrine in my hotel room using some spiritual earth elements to ground, support and bring me energy during the week. The rocks are a great element for the week and often I carry them in my pocket around the bustling city to ground me so I don’t get carried away.”

Naturally, I needed to know more.



We’re counting down the crucial pre-Christmas shopping days with a series called Gifted Givers, in which friends old and new share their thoughts on stylishly spirited giving and receiving.

Of Spanish and Iranian descent, raised in the Northwest and rerooted in Brooklyn, Carmen Daneshmandi has a perspective that constantly colors new ideas about emerging technology, modern mashups, ancient wisdom and deep, archival beauty. Take, for instance, the Philip Crangi studio visit she shot for our Men’s Shop Daily. Simply put, we love how this lady sees the world—and the world of giving.


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In this new series, we talk to artists and designers about their most personal works and the projects that are closest to their hearts.

How does an aspiring fashion photographer who shoots Santa photos at Nordstrom transition to award-winning fine art photographer in just five years? For Santa Fe–based Zoe Marieh Urness, the journey has been a storied one. Since April of this year, Urness, who is Tlingit and Cherokee, has been traveling the western United States, shooting the ceremonies, dances and regalia of Native Americans for her ambitious photo series, Native Americans: Keeping the Traditions Alive. Using her art to help preserve the traditions of indigenous people, she produces photos that serve to connect the old ways to the modern-day realities of the Native world.

The importance of passing on tradition through storytelling, dance and song is deeply ingrained in Native American life, and Urness has managed to not only participate in this sacred heritage in a stylish and contemporary manner, but through her diligent documentation is sharing the ways of those whom she honors with a wider audience. Gaining traction largely through word of mouth, the series has grown organically and exponentially as one subject leads Urness to the next, and what began as a solitary endeavor has blossomed into a communal effort, unconstrained by tribe or borders.

We spoke with Urness about Keeping the Traditions Alive to get a deeper sense of the adventures she’s encountered, as well as how this endeavor has impacted her personally.



Bookmarked: Salad for President

We’ll show you our bookmarks if you show us yours. Tell us about your favorite blogs in the comments section. 

Would it be just too predictable for fashion and style bloggers to profess a love of salad? Maybe, but we didn’t (and won’t) say anything about Diet Coke. And here’s the thing: a stylish site about salads is wonderfully unpredictable, so we’re going for it.

Julia Sherman’s Salad for President is a celebration of all things leafy and green, overlaid with a sense of the good life—the well-dressed, artfully appointed, culturally aware, enigmatically connected life. Sherman catalogs her culturally relevant friends, their homes, and their seasonally driven, inventive recipes, from designer Anna Karlin with her moto-jacket and a side of zucchini and mint salad to blogger and zine-maker Sarah Keough, who never met a dish she couldn’t put an egg on.

The site is smartly linked, too, so you can, say, call up all the minty salads or all the egg-topped ones, while the interviews and images create a dinner-party-like environment even if it’s just you, your iPad and some kale chips.

Multimedia artist Aki Sasamoto photographed by Julia Sherman for Salad for President 


Surf City—our newest themed Pop-In Shop curated by Nordstrom’s Olivia Kim—launches today, packed with limited-edition beach gear such as bikinis made from recycled bottles, authentic Hawaiian flip-flops and Guatemalan beer koozies.

We can think of no better way to celebrate than to feature the stellar work of one of our favorite photographers: Brooklyn’s Will Warasila. Carrying the torch in a hallowed history of surf photographers like LeRoy Grannis and Jeff Devine, Warasila—a frequent collaborator with New York board shop Salt Surf—offers those of us who are currently office-bound and surfing the Internet the next best thing to surfing in real life.

Keep reading for a portfolio of photos hand-picked by Warasila and an exclusive Q&A with the artist himself.

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