Air Max Month is wrapping, but our permanent Nordstrom x Nike boutique is refreshed for spring and summer. For an excuse to chat about sneakers, we got in touch with friends and serious collectors Angela Shaw and Maria Elena Puschmann, who both loaned sneakers from their collections to our store displays for Air Max Month in Seattle and Chicago.
Here’s Puschmann—better known as @snkrdiva—talking about her collection and making Nike a permanent part of her life.
Following last year’s espionage-themed “Mission Impeccable,” London brand Ted Baker is back with another shoppable video experiment. This time it’s a 360-degree experience where you can hang out with the Baker family in their perfect surburban home and shop their looks.
Just in case you don’t know: Ted Baker is not a real person and the Bakers are a fictional family. Ted Baker is the hero figure, invented by brand founder Ray Kelvin, whose world is flawless on the outside and ever-so-slightly messed-up underneath.
For a chance to get further into the shoppable 360° video, we’ll have Google cardboard VR viewers on hand March 26 in our Oakbrook Center store in Oak Brook, Illinois, and our NorthPark Centerstore in Dallas. Come check it out. To us, virtual reality storytelling is a brave new world, and every step forward is exciting.
Keep reading for our conversation with Craig Smith, Ted Baker London’s global brand communication director, about “Meet the Bakers” and why storytelling is part of the Ted Baker DNA.
On one hand, you could wear the same pair of jeans every day and be fine. Probably nobody would notice. And jeans go with everything. On the other hand, with so much diversity in the field, why deprive yourself?
In the short Q&As below, get to know seven denim brands our buying team is excited to be working with: 3×1 NYC, Baldwin, FRAME, J Brand, Jean Shop, PAIGE and Raleigh. Most have a little stretch built into them (helps with things like car keys). All are strong and sturdy-looking while being butter soft.
Our Global Fashion Reporter Kristin Yamada is never without her camera, constantly visually and mentally processing fashion. Her job is to travel to Fashion Week and other assignments, document style on the street and report back to us what it all means.
She feeds perfect photos to The Thread for our galleries and slideshows. But what you don’t see are her physical trend reports, hefty tomes which she delivers and explains live to an internal audience. Where did this collar come from? What does the combination of this sneaker and this handbag indicate? Kristin has the answers.
Also she’s just cool. Here she is talking about packing for Fashion Week.
When packing for a trip, it’s important to consider the bags inside your bags. How many handbags? And which ones?
For her meetings-packed journeys to Fashion Week, our handbags buyer Jennifer Sabenorio brings a full Russian nesting doll situation: a satchel that can hold a clutch, and a tote that can hold everything. Plus something elegant for evening soirées. And maybe a bonus bag, to match her Gucci shoes.
Here she is talking about packing for what buyers call “going to market.”
Our own Laura Cassidy—who publishes here on The Thread and also over at SPACE—is a Fashion Week warrior. She goes twice yearly to New York and then European Fashion Weeks, hitting one city after another (after another), scoping styles and writing furiously.
We admire her poise and how she consistently dresses as well as she writes. We don’t know how she does it. So we asked!
The Thread: Do you plan your Fashion Week outfits? If so, how do you go about it?
Laura Cassidy: To a degree, yes. Certainly I think about the weather. My favorite way to wear a spring dress while it’s still winter: pull some pants on under it, and a sweater over the top of it. Easy. And I really feel like sneakers are the way to go for the February through March run of shows. The weather is just too terrible, and the pace is so crazy—and Nike’s fabrics and colors make it so easy to treat your trainers like oxfords or ankle boots. Sunglasses are key, too, for New York’s cold-sunshine winter and just in general for “disappearing.” These oversized Gentle Monsters are going to allow me to feel alone from time to time, and that’s just really necessary inside the crowds and chaos of the month.
I always bring a furry clutch, because … lap blanket. And I’m never fully dressed without a statement earring. Simone Rocha’s accessories have been so wonderfully timeless and magically toned lately.
We’re big fans of up-and-coming photographer Ashley Armitage, who centers real people in her work for fashion magazines like i-D, Dazed and Teen Vogue. Shining her own artistic (and often pink) light on models not normally seen in the mainstream – with various body shapes, skin colors and identities on the LGBTQIA spectrum – she’s already begun to break through just one year out of college.
For Pop-In@Nordstrom: KBEAUTY,our dive into the addicting world of Korean beauty and skincare, Armitage kept her aesthetic intact and further built out her dreamy world. She shot non-professional models in a simulated bathroom rather than at her house. Rare for her: a few professional models, and one of the non-professional models was a man (second time ever). Since it was a big job with a lot of shots, Armitage hired photo assistants (first time ever) and chose digital format over her beloved Kodak Portra film.
We spoke with her on set about what it’s like being new and in charge. We also learned about her surprising history with Nordstrom and mission to fight the beauty standard and “hack into mass media.”
There’s nothing like an upcoming trip to help you edit your wardrobe–especially when the destination is Fashion Week. With that in mind, our friends are thinking carefully and packing right.
Nordstrom Senior Producer Thig Gishuru is about to attend his first Fashion Weeks ever—check for his work on our Instagram channel and here on The Thread. He’s thinking about footwear. And the fact that he doesn’t speak French.
On his way out the door to New York (starts February 9) and Paris (starts February 28), here’s what he said about what he’s bringing.
The Thread: Where is your head at vis-à-vis packing for Fashion Week? What’s your thought process?
Thig Gishuru: Packing for New York is always interesting because I’m usually out all day in different social situations. Especially on this trip, I might not get to change clothes in between things I’m doing. I’m packing for warmth, comfort and style—and hope the three blend together. For Paris, I’ve never been there before. In general I’m expecting cold, bright days and long nights.
The 2017 series of Pop-Ins at Nordstrom begins with three shops featuring the exciting cultures of Korean fashion and style, curated by Olivia Kim. To start: Gentle Monster, the youthful Korean sunglasses company with a penchant for artistic storytelling.
Beyond making fantastic sunglasses, a big part of the Gentle Monster brand is creative store design. You don’t just inhabit a Gentle Monster retail zone, you get a rich offline experience. We knew they’d do something special for our Pop-In Shops—and they did.
We went straight to the source to learn more, asking Renee Kim, Gentle Monster Associate Space Designer, about the seemingly somber concept behind our joint shops and the meanings behind the Korean materials she used.