“Sumptuous” could be used to describe much of what designer Tom Ford touches. His advertisements are downright sexy, his clothes come in regal fabrications and his suits drape the body like clinging robes. Even his cosmetics apply like silk on the skin.
All runway images: Indigital Images
Embracing the show-now-shop-now ethos isn’t something that seems to correlate with such luxury. However, other qualities Tom Ford appears to embrace are impulsiveness and gratification. Overt sexiness incites such emotions, as does overt consumerism. This fall, Tom Ford was one of a handful of designers to show an autumn 2016 collection during the Fashion Week that’s reserved for spring 2017. While most runways hosted a parade of sundresses and billowy blouses, Tom Ford’s seemed aggressively bundled-up—especially coming from the master of sex appeal, which often translates to skin-baring cuts and cleavage.
Image courtesy of Tom Ford
To coincide with his in-stores-now collection of rich leathers and Italian wool, Tom Ford released several new cosmetics to wear during the fall. When put so plainly, presenting products when they’re meant to be consumed really doesn’t seem like such a rebellious act. But with Tom Ford being one of the few to do it, he certainly lends the strategy his maverick reputation.