Susie Bubble. Bryanboy. Scott Schuman: three notable names from a long list of digital style stars that have climbed the ranks of fashion thanks to the blogosphere and social media.
Our techno #selfie obsessed culture continues to be a hot topic as the landscape gets more and more flooded with hyper-opinionated creatives in both the women’s and menswear space.
DETAILS magazine is driving the conversation on technology this New York Fashion Week season, presenting the first ever Tech & Tastemakers Summit. This topical event gathered fashion influencers, digital innovators, creative-thought leaders and print/web editors to discuss what’s now and what’s next for online.
The power panel (left to right) of Eugene Tong DETAILS Style Director, Lawrence Schlossman @SartoriallyInc, Megan Collins @StyleGF, Sean Sullivan @ImpossibleCool, fashion insider Nick Wooster, Tommy Ton @Jak&JilBlog and Michael Williams @AContinuousLean were tasked with discussing how they have leveraged their blogs into profitable businesses without compromising the authentic and personal nature of their trade.
Photos that set the trends: “I was just trying to crash the shows, and my camera gave me a way in. There was never any intention of making money; it was all in good pleasure,” says Tommy Ton, Style.com resident street photographer, who made his dream of working in fashion a reality with his Jak & Jil blog.
Meet menswear’s girl next door: “Blogging is very personal because you and your brand are inevitably intertwined. And you shouldn’t feel like you’re selling out because you get to do what you love,” says Megan, who gave up a career in advertising to work full-time on her blog Style Girlfriend.
The man’s world of Nick Wooster: “I am the fraud up here. I would like to figure out how to do that [what these bloggers do]. I am here to take notes,” says Nick, a noted fashion director who credits social media for his surge in Internet popularity. “It started with Tommy and Lawrence taking my picture at Fashion Week. I’ve worked in retail since I was 15. I’ve been around clothes all my life, and my style is really just a reflection of who I am.”
How tech-savvy is your everyday style?
Photos by Craig Arend @ Altamira NYC