When it comes to translating fashions from the runway, Vogue magazine is a leading authority on the language of style. For the 28th annual Nordstrom Designer Preview, in partnership with the Seattle Art Museum Supports, we tapped Lawren Howell, West Coast fashion editor at Vogue, to talk about some of the most notable trends for fall/winter 2013.
From reporting at New York and Paris Fashion Weeks to styling the annual Vogue/CFDA Fashion Fund show, Lawren has an expert point of view on decoding this season’s trends and making the right ones work for your wardrobe.
From Vogue’s perspective, fall 2013 is a “season of duality, of opposites attracting,” says Lawren. “Three noteworthy trends were sequined sweaters [as seen at Givenchy* (left)], 1940s hourglass silhouettes in the form of slip dresses [spotted at Lanvin (center)] and girls stealing their boyfriends’ suits as spotted at shows [like Stella McCartney* (right)].”
Vogue’s presence at the Nordstrom Designer Preview is a first for the event, and Lawren believes these types of partnerships help bridge the gap between the editorial experience found in a magazine and the shopping experience that consumers find in the store.
“The less distance between what we talk about in the pages of Vogue and what consumers can actually find in stores, the better,” she says. “It’s hard to look at a magazine and see these lofty, aspirational things and not really have them apply to your life. When the trends are actually distilled, I think it makes shopping that much more exciting, and the fashion world is little more demystified.”
*Givenchy and Stella McCartney ready-to-wear apparel in selected stores. For assistance, please contact a Designer Specialist at 1.877.543.7463.
So was the event a success? “We are super-pleased with the Fall 2013 Designer Preview. Nordstrom has partnered with Seattle Art Museum Supporters on this event for 28 years now, and we probably had the biggest and most successful event yet,” says Pete Nordstrom.
“I want to especially thank Bonnie Abrams and Lawren Howell from Vogue for attending. Lawren did a great job addressing the crowd on fall trends and themes in fashion that helped give some insight and context to the show. Vogue is an excellent partner with Nordstrom, and we appreciate their support and involvement.”
Looking for more ways to edit your wardrobe this season? Jeffrey Kalinsky, Nordstrom EVP of Designer, shares his top fashion picks for the month in Jeffrey’s Edit.
[Photo Credit: Portraits by Marko MacPherson & Mimi Ritzen Crawford & runway by Kent Worthington]