There’s a lot of hype in the beauty world about BB creams right now. They’re hotter than hot, as well they should be, so let’s talk about all the fuss and just how they can simplify your daily beauty routine.

Short for ‘beauty balm’ or ‘blemish balm,’ these creams are like the everything bagel of beauty basics, with all your daily essentials packed into one powerful bottle: primer, foundation, sunscreen and serum. Delicious little miracle workers! To us, that means fewer bottles of product to keep track of and less to apply in the morning. Who doesn’t love a time-saver like that?
BB creams have been the secret weapon for women in South Korea and Japan for decades, and are just now exploding in Western markets. No wonder: Just apply a small amount in your choice of shade to the face, and that’s it. You’re all set with sun protection, a tinted moisturizer, primer and imperfection reducers for a more even skin tone. It’s a perfectly natural look on its own, or can be applied before a light dusting of powder or your favorite foundation for more coverage. We’d definitely call that a hype-worthy blessing in a bottle.


































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