Behind the Scenes

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Fresh Dressed is the first-ever documentary about the history of hip-hop fashion, out now in theaters all over the U.S. We recommend you see it. You will be entertained and educated, and perhaps inspired to decorate your jacket.

Energy and insights in Fresh Dressed come from music and fashion leaders including Kanye West, Pharrell Williams, Dapper Dan, André Leon Talley, Riccardo Tisci and the duo of Dao-Yi Chow and Maxwell Osbourne from Public School.

But the overall product is excellent mostly because it was directed by Sacha Jenkins, a 20-years-deep veteran of journalism with Beat Downego trip and Mass Appeal magazines. Mainstream America remembers his The (White) Rapper Show on VH1Some Pratt Institute students call him their professor.

Now you will know him from his interview with the Nordstrom blogs.

Check our interview with Jenkins and the trailer for Fresh Dressed below. And if you’re already feeling TL;DR, check this audio clip from Jenkins about how hip-hop style relates to freedom:

 

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Rhythmedit2Last time our photography/style team Studio N told us what to wear to the beach, they GIF-ed up an animation that inspired us to mix beach gear with our street clothes, and introduced cool brands like Ambsn.

Now they’re at it again. This time their focus is on the Australian/European/American brand Rhythm. It’s a surfing and a lifestyle brand. We’re especially feeling Rhythm’s floral/stone shorts, above. And we’re not mad at all that the name made us re-listen to DJ Quik’s Rhythm-al-ism.

Check the rest of Studio N’s Rhythm-specific editorial images, below.

Photographer: Matthew Sumi
Model: Philip Muscato
Stylist: Grace Erdman & Morgan Dillon
Art director: Eric Bay
Hair & makeup: Tom Pollock

Shop: all swimwear | Rhythm

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5Ws with Martin Kaymer

In advance of the U.S. Open golf tournament, we caught up with pro golfer and defending U.S. Open champion Martin Kaymer–who was in the Tacoma, WA, Nordstrom a few miles outside Chambers Bay golf course for a public event cosponsored by Nordstrom and BOSS.

Shop: all golf

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Nordstrom Fashion Office Men’s Fashion Director Jorge Valls gives his picks for the best and brightest from the red carpet at last night’s Tony Awards. 

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Where have you seen Araya Nicks before?

Perhaps you know the SoCal stunner as the face of Nordstrom’s summer shorts campaign. Or maybe you remember her wearing electrodes on her head and negotiating a vine-covered labyrinth in Chris Brown’s “Don’t Wake Me Up” music video?

Here’s a new context in which to view her: solo recording artist.

Nicks is currently working on her own album as a vocalist, and we’ve been turning up on the bus ride to work lately to her cut “One Good Reason.” Check that out below–and get the low-down on her favorite jams, movies and travel bucket list.

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In this series, we talk to artists and designers about their most personal works and the projects that are closest to their hearts.

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Shop: Alexander Simai tee

Nordstrom photographer Barb Penoyar is back with the third installment of her series In/On White: portraits of models shot using 100% natural light. We remain psyched on this series.

Read about the origin of Barb’s “white period”–as it will be known by art historians of the future–and see round one here. Round two is here.

We caught up with Barb, who has a new website by the way, to ask about her new work:

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Anthony Thomas Melillo has our full respect as a fashion designer and creative individual, for the shape and hang of his clothes and for believing in himself over time. Basic casual wear with a tailored fit? Not common in the late 1980s/early 1990s. But today, his sports luxe style is everywhere and his brand ATM at the forefront, making, for one, arguably the perfect t-shirt.

We spoke to the West Chester, PA, native on the phone at his New York showroom about the importance of fit, feel and drape. And about how decades spent editing in the publishing industry at mags including Vogue and Esquire tuned him into the world and honed his instincts.

Shop: ATM | men’s designer collections

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The talent pool is deep over at Studio N, a warehouse space close to our Seattle headquarters where Nordstrom employees–stylists, art directors, photographers, tailors and hair & makeup artists–create imagery for our catalog and website. They do this amongst racks of choice product and models posing like perfect 10s. An inspiring environment.

Frequently they complete their day’s work and then create some more.

Photographer Matthew Sumi explains the impromptu photo shoot which yielded these shots:

“We shot a full day of men’s Anniversary looks on Tarik, then we decided to shoot more editorial images outside with this suit. I test often with all the models that come through the studio, to keep fresh and push myself artistically to always create new imagery. On this shoot I was playing with movement and black & white, specifically blur and focus. I’ve always loved trying different techniques. I think movement creates a strong visual element of mood. “

Shop: Calibrate suit | BOSS tie | Vince Camuto shirt | Magnanni monk strap loafer | all suits

Model: Tarik Lakehal

Photographer: Matthew Sumi

Stylist: Grace Erdman

Hair & makup: Pierra Lortie

Art Director: Brett Wiseman

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Ty Dolla $ign with 1970 Buick Gran Sport

Images courtesy Shomi Patwary and Atlantic Records

Music video director Shomi Patwary has been on our radar since his video for A$AP Rocky’s “Multiply,” with its awesome dance cameo from Yung Gleesh. Now Patwary’s caught our attention again with Ty Dolla $ign’s “Drop That Kitty,” a crossover hip-hop/pop jam with rising stars Tinashe and Charli XCX.

We caught up with Patwary on the phone while he was in New York filming another A$AP video and planning a project with Diddy’s son Christian Combs. He told us about rolling with the punches on “Drop That Kitty” and casting a surprise guest star who reminded him of his dad.

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New York lifestyle photos & all denim flat and detail photos by Velvet Sea Media; San Francisco lifestyle photos by  Matthew Reamer; Seattle lifestyle photos by Thomas Akin; Los Angeles & Chicago lifestyle by Sean Klingelhoefer; animations by Studio 30

What does a year of wear and tear look like on a pair of jeans? If they’re Nudie jeans, really good.

Don’t believe? Peep the finale of the Swedish brand’s #breakingdenim campaign: five guys, five cities, five pairs of jeans, one year.

Here is post #1. This is post 2, with full documentation of a year in the field.

Shop: Nudie

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