The year was 1978, and in the Nordstrom catalog you could find photos of adidas athletic shoes to wear while serving straight aces and Nikes for getting your Prefontaine on. We still offer shoes that look pretty much the same–and in some cases literally the same–because some designs are classic.
Personal style, in the world of Portland, OR—which, if you’ve been there, you know is almost exactly the same as it’s portrayed in the TV show Portlandia—means apparel that’s all at once tech-y and earth-y, at times willfully weird, and suitable for work, play, and frequent daytrips into the great outdoors. Get on their level with the Poler X Nike SB collection. That’s Poler, the adventure/style company from Portland, blended with Nike’s skateboarding/skate-culture SB division, which is headquartered in nearby Beaverton.
From centuries-old origins in Hawaii and Polynesia to a proliferation of 1980s surf slang by way of Jeff Spicoli to a new crop of future-legendary athletes like John John Florence (whom we interviewed here), the sport and culture of surfing has a storied history—and shows no signs of slowing down.
We’re paying tribute to all things oceanic in our current Surf City Pop-In Shop—and part of our homage includes a collection of historical T-shirts from Hobie. The brand’s namesake, the late, great Hobie Alter (1933-2014), started out shaping surfboards in his dad’s garage in 1950, and ended up shaping surf culture for decades to come.
Get to know the legend known simply as Hobie in the video above, and keep reading for a closer look at the Hobie T-shirts we’re carrying, featuring vintage photos from the Hobie family archive.
If you’re landlocked, of course—or just foster a healthy phobia of oceanlife (as documented at our Downtown Seattle store)—the next-best thing is to crack a cold one and soak up the frothy photography of Brooklyn photographer and frequent Salt Surf collaborator Will Warasila.
About Craig Stecyk III: “Artist, photographer, writer, filmmaker based in Los Angeles. Dogtown visionary and architect of surf and skate culture as we know it.”
About John John Florence: “Photographer, filmmaker and currently the world’s most dynamic surfer. Born and raised on the North Shore of Oahu. His supernatural skills in the water will inform the future of the sport for generations to come.”
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…That’s some high praise—but when it’s quoted from a surf brand as legendary as Hurley, you know it’s well-deserved.
Hurley’s roots are deeply embedded in the beach culture of 1970s Costa Mesa, where Bob Hurley got his start shaping surfboards for some of the best surfers in the world. Today, Hurley (a key player in our new Pop-In Shop—Surf City) has grown to a global force that pushes the technological envelope—as well as the visual aesthetic—of what beach gear can be.
Keep reading for an exclusive Q&A with Hurley ambassadors Stecyk and Florence—and to see three Stecyk-designed surfboards on display at selected Pop-In @ Nordstrom locations.
Being dubbed “The Great Surf Revivalist” in the male fashion tome’s annual Style Bible issue is a lofty title to live up to. But given that the current M.Nii is a resurrection of an Oahu shop that designed custom trunks for JFK back in the day, designer John Moore (left, above) must be used to measuring his work against high standards by now.
Keep reading to see our editor’s picks from the M.Nii collection.
We’re big fans of Herschel Supply Co. backpacks here at Men’s Shop Daily. (Some of us even carry our laptops to work in one every day.) So when we heard about the brand’s new beach-ready collaboration with artist Kevin Butler—especially as we sat in our rainy Seattle office—we were all ears.
The creator of a well-loved series of illustrations matter-of-factly titled Rad Cars with Rad Surfboards on Them, Butler teamed up with the good people at Herschel Supply to produce a limited-edition capsule collection inspired by the rad Californian lifestyle. Keep reading for quite a rad (if we do say so ourselves) Q&A with Butler, in which he offers rare insights on cars, surfing, art, burritos, and of course, his new collab with Herschel Supply Co.
Reflecting on the rough weather thus far in 2014, and our New Year’s resolution to get some fresh air in spite of it, we decided to take a closer look at one of our favorite outdoor brands: The North Face.
You probably know that The North Face protects you from frigid conditions so that you can enjoy all manner of al fresco pursuits—from extreme sports to a corner-store beer run—in comfort and style. You might also guess that the brand has outfitted explorers, researchers, and daredevils on journeys to the furthest (and highest) reaches of the planet, from the Arctic Circle to Mount Everest. But did you know The North Face’s roots reach back to 1960s San Francisco, and that The Grateful Dead helped launch the brand’s first store?
Keep reading to learn more about The North Face’s nearly five-decade history of counterculture, innovation and environmentalism.
If you find yourself moved by shapely posteriors, platefuls of hummus and selfies of guys (and girls) who could crush a normal human with a flick of their triceps, check out the #fitspo hashtag on Instagram. (That’s short for “fitness inspo,” or inspiration.) If, however, you’d rather be motivated by the more esoteric advantages of exercise—quiet sunrises, crashing surf, picturesque wilderness—look no further than the Insta feeds of some of our favorite Active & Outdoor brands.
Keep reading to fuel your New Year’s resolutions with photos from Nike, The North Face and more. (But first, check out the Nike clip above. Our takeaway: Humans possess an infinite capacity for greatness. But sometimes, you should just get out of LeBron’s way.)
With temperatures plummeting and our Snow Shop open for business, we can think of no better way to set the stage for ski season than to gaze upon the stunning, strange, retro-futuristic glory of perhaps our favorite piece of Nordstrom memorabilia of all time. Behold, WinterSki ’77-’78: Saga of Light.
Continue reading for more skis in space, naked people modeling eyewear, and cryptic quotations. (Sample: “We drifted, transported through the essence, nearly weightless.” Huh? Long live the late ’70s.)