Surf • Skate • Snow

How to layer for spring? Nordstrom senior stylist Jodi Taylor has the answers.

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Images by Nordstrom art directors Bobby Kelly and Kari Pearson

Modeling/kickflipping by BenadriLL

The styling here is about the proportional balance of the outfit. The bomber is normal length, meaning relatively short, but the shirt is longer. And the pants are cropped. Notice how the shirt works with the bookending jacket and pants. It’s harmonious to alternate lengths like that. If everything were short and cropped, the pieces would be competing. It would be too much. And as a general guideline, you don’t want anything to hit halfway down your body. This look roughly sticks to the rule of thirds, which is pleasing to the eye.

–Jodi Taylor

Shop: bomber jackets | Zanerobe longline shirtTAVIK cropped pants | Stan Smiths

Click here for a better look at that outfit

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Collage by Donovan Nguyen; images by Avi Loud

Usually when you shop, you choose whatever quantity you want of a particular item. Not so with Foothills CA–the new Californian brand where there is only one of each thing.

That’s because Foothills, run by former skater Jonnie Henderson with J.P. Plunier, specializes in vintage. Particularly Native American, military and Western jewelry and gear–stuff which looks best mixed into modern outfits.

We spoke with Henderson and Plunier about their twisting paths in the vintage game, the unique cultural feedback loops connecting North American folk art with streetwear/style in Japan and Great Britain, and rejecting notions of vintage as old-timey dress-up.

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Shop: Foothills CA | Heartbreakers II

Click here to read the conversation

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Either you know about Daniel and his white Vans–he’s back at it again, folks–or you really need to hit play on the video embedded below. Meme of the year? We’ve only just begun 2016, but it’s a contender.

The flick is doing more for Vans than Lil B and the Pack did back in 2009. Which is to say, the most. To learn what the hell is going on here we recommend Skylar Bergl’s piece on Complex dot com.

Shop: Daniel’s white VansVans

Let’s have ourselves a laff, shall we?

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Images + captions by John Moore

Competitive surfing legend Kelly Slater is now riding the menswear wave as an entrepreneur with Outerknown, the new casual-luxe brand he founded with designer and surfer John Moore which is part of our Heartbreakers II Pop-In Shop.

And he’s considering the health of our planet every step of the way.

The unofficial Outerknown motto is “we don’t expect what we don’t inspect”, which is how Slater and Moore ended up in a chemical plant last year in Ljubljana, Slovenia, analyzing reclaimed fishing nets being processed into ECONYL® nylon yarn–the basis of Outerknown’s swim trunks.

Outerknown is part of the Kering conglomerate which includes Saint Laurent and Balenciaga, and can be seen as a blend of that luxury world with a brand like Patagonia, built on values of sustainability and transparency about its supply chain.

Moore says on the factory floor in Slovenia is when the “first day” of the company truly occurred, surrounded by weird smells and industrial waste. There, he and Slater faced production costs in a very real way and decided they were all in.

Here’s that story in a Q&A with Moore and Slater.

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Shop: Outerknown | Heartbreakers II Pop-In@Nordstrom

Click here for the story

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All images by Colin Tunstall

Where will you go in 2016? Perhaps after reading this blog post, you’ll consider a trip to Bondi (bond-eye) Beach in Sydney, Australia.

It’s definitely on our list after chatting with photographer Colin Tunstall—also the cofounder of the surf-inspired, casually luxurious brand Saturdays NYC.

Read our interview below with Colin about his recent Australian vacay/store opening with Saturdays cofounders Morgan Collett and Josh Rosen, and scope his photos of majestic yoga poses, killer karaoke and perfect waves.

Shop: Saturdays NYC

Click here to dive into your virtual, vicarious Australian vacation

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Saturdays-3108Images by Robin Stein

Surf-inspired brand Saturdays NYC started in 2009 with a staunch imperative to chill, selling espresso shots and hosting hang-outs in the storefront backyard. Years later the brand has become a serious fashion player, but the chill has not waned.

When we met with co-founder Morgan Collett at Saturdays’ showroom in New York, a zen glow hovered over him from the previous day, when he watched the sun rise and surfed in Japan with one of his idols, Kohei Chiba.

A hardcore fan of Swedish design who cut his teeth working for Acne and J. Lindeberg, Collett is also still that kid from Newport Beach, California, who got a varsity letter on his high school surf team.

Read on for our interview with Collett to learn how his brand truly represents a culture, how surfing is different in New York versus Cali–and to see images of prototype shoes in Saturdays’ SoHo showroom.

Shop: Saturdays

Full Q&A through this link

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What’s in a name? Sometimes, a lot—at least as far as we can tell when it comes to Arc’teryx-sponsored athlete Roger Strong. We caught up with the professional outdoorsman as he drove down to this year’s Pacific Crest Trail Days hoopla (before jetting off to France for a global Arc’teryx meeting—ah, the good life) to chat about his go-to pistes, favorite Arc’teryx gear and, yes, getting caught in an avalanche.

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Image courtesy of Roger

Strong and Joe Stock

In honor of the exclusive his-and-hers Beta LT Jackets that we’re carrying at Pop-In@Nordstrom New Classics, our buds over at Arc’teryx put us in touch with Strong, an avid climber (and skier and fisherman and kiteboarder…) who’s been a sponsored athlete for 15 years and living the vertical life since his childhood in the wilderness goldmine of Denver.

Click this link to fly off a mountain with Roger

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We warned you and now it’s here: Street Report, our collection of slammin’ fall styles in the category of streetwear—or athleisure, if you will.

You know, the clothes we wear now: the jogger pants, the bomber jackets, the sneakers, the Timbs. Styling concepts that revolve around layering. Silhouettes that look not like a V (for you sharp suiters out there), but more like you.

Check out our Street Report video lookbook, shot at the Brooklyn Museum in New York City, below.

Shop: Street Report

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project-pabloAlbum art for Project Pablo’s I Want to Believe by Devon White

Vancouver is still ruling our lives as we anticipate our new store opening September 18 in that gorgeous Canadian city.

To get properly psyched up, we’ve been bumping beats from 1080p Collection nonstop, 1080p being the label run in Vancouver by one of our heroes Richard MacFarlane–who maintains a frequency of albums and quality of music which makes other labels look lazy in comparison.

We asked MacFarlane which 1080p music would be best for three situations: a party, feeling sad and listening while at work.

For partying, MacFarlane suggested Vancouver’s own Project Pablo–whose hazy house music soundtracks some excellent Tech Decking in the video below for “Movin’ Out”:

Read on for MacFarlane’s commentary. Now please excuse us while we turn up the volume and think Vancouver thoughts about skateboarding, wildlife and islands.

–Andrew Matson

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ycbts1We recently shot imagery out in New York City for Street Report, our upcoming fall streetwear campaign. The finished photos look amazing but we can’t show them to you yet.

However we can show you a glimpse of the future of streetwear at Nordstrom. Our stylists and merchandisers were on set during the Street Report shoot and laced us with behind-the-scenes snapshots.

Stay tuned for Street Report. You’re going to love the collection we put together.

ycbts2Shop: The Rail

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