6A8A9B7B-F57E-452B-949BFC1CFA7C07F6Apolis makes smart, durable menswear and maintains utter transparency about its supply chain, achievements for which it is recognized by both style and business organizations. You may not know the brand, but you should.

We got on the horn with cofounders/brothers Raan and Shea Parton to talk about the mission of Apolis, collaborating with Warby Parker and the benefit of growing up next to a Patagonia visionary.



Shop: Apolis



Saturdays-3108Images by Robin Stein

Surf-inspired brand Saturdays NYC started in 2009 with a staunch imperative to chill, selling espresso shots and hosting hang-outs in the storefront backyard. Years later the brand has become a serious fashion player, but the chill has not waned.

When we met with co-founder Morgan Collett at Saturdays’ showroom in New York, a zen glow hovered over him from the previous day, when he watched the sun rise and surfed in Japan with one of his idols, Kohei Chiba.

A hardcore fan of Swedish design who cut his teeth working for Acne and J. Lindeberg, Collett is also still that kid from Newport Beach, California, who got a varsity letter on his high school surf team.

Read on for our interview with Collett to learn how his brand truly represents a culture, how surfing is different in New York versus Cali–and to see images of prototype shoes in Saturdays’ SoHo showroom.

Shop: Saturdays

Full Q&A through this link


asaprocky2  Images courtesy Shomi Patwary

Music video director and friend of the Nordstrom blogs Shomi Patwary previously brought us behind the scenes with Ty Dolla $ign and Mark Ronson. Now he’s giving us rare glimpses at the creative process of the fashion killa himself, A$AP Rocky.

Patwary directed the video for Rocky’s song “Jukebox Joints” with Joe Fox and Kanye West, a highlight off Rocky’s album At.Long.Last.ASAP. West produced the track, which floats on a sample from an old Smokey Robinson jukebox joint.

Patwary’s video is purplish, smoky and the video and language in the song are perhaps NSFW. Know that and consider turning young kids away from the screen as you watch it.

See exclusive photos from the shoot below, and learn which Spike Lee movie inspired the video’s vertically stretched-out look.



Image by Ameris Photography

Niña Mendoza’s suit by Manuel Mendoza

We’ve been rocking with 100% Vancouver deejays lately, with our new store opening September 18 in that majestic Pacific Northwest metropolis.

One recent set by Vancouver’s Niña Mendoza gave us life (shout out DayShiftSEA, one mile from Nordstrom HQ in Seattle) and we highly recommend her funky, right-now-meets-1983 mix “Love For Free,” promoting her September 10 show with Dâm-Funk. It’s been sustaining us throughout the week.

Stream the mix below and download it here so you don’t kill your data while you’re in the gym. Hit READ MORE for the track list and Vancouver-focused Q&A.

And if you’re in Vancouver, catch Niña Mendoza Fridays starting in September at the Projection Room inside the Fox Cabaret.

Love For Free Mix • Niña Mendoza by Blueprintlive on Mixcloud



friendlychemistFriendly Chemist Touch of Jupiter album artwork by Sharona Franklin

We’re locked into a Vancouver, B.C., groove right now, anticipating our new store in that beautiful Canadian harbor city on September 18.

One of our favorite things to do while in Vancouver is jog around Stanley Park. Smack dab in the city, it’s also a place to see orcas in the water. As we struggle to stay on our fitness regimen this summer/fall, we’re bumping Vancouver music in our headphones and visualizing Stanley Park, aiming to move as swiftly as an orca or perhaps soar like one of the local bald eagles.

Our running soundtrack comes courtesy of Vancouver resident Richard MacFarlane, who operates one of our favorite independent music labels, 1080p. Read our Q&A with MacFarlane here. For jogging he recommends the steady beat of Friendly Chemist, aka Van-city’s Jean Brazeau.

Read his comments and listen below to the sounds of the True North, strong and free.

–Andrew Matson

“If you’re running in Vancouver, or anywhere, you should be listening to Friendly Chemist–he’s from here. His music is this kind of spacey techno. Not super high-energy, but enough to keep you coasting for sure.”

–Richard MacFarlane


The series in which we hook you up with the feeds you need.


If you have even a passing interest in men’s style, stop looking at your friends’ struggle meals on Instagram and start following Nordstrom Men’s Fashion Director Jorge Valls.

Jorge was front row at the just-wrapped Paris Fashion Week, analyzing designers’ Spring/Summer 2016 creations. We must say, it’s a wild time for men’s style right now. We’re loving designers’ risks and overall confidence.

Here are some of our favorite snapshots from Jorge’s krazy life.

The hits: Supermodel Naomi Campbell murdering Riccardo Tisci’s menswear inches from Valls at the Givenchy show (automatic double tap for gender fluidity on the runway) and Thom Browne’s pop art kimonos hanging in gray space.


We’re also fans of Jorge’s images from the Lanvin and Officine Generale shows. We’re super feeling the monochrome collection from Y-3 (the adidas/Yohji Yamamoto team-up coming soon to Nordstrom). The streetwear surrealism of Hood By Air is haunting our dreams.

See Paris Fashion Week through Jorge’s eyes below, and then check his Insta for more–he’s got a ton of shots from Milan Fashion Week on there, too.

Follow: Jorge Valls



Shop: men’s luggage & travel

Related: men’s style videos

In the event of a business trip, throwing things in a suitcase the night before your flight is one option. We’ve been there.

And we’ve also arrived at our destination having forgotten to pack pants.

Alternatively, we’re here to help you slow down and think it through. Consider which pieces will be most crucial to what you’re doing and build from there.



Vaadat Charigim: Dan Bloch (denim jacket), Juval Haring (hoodie), Juval Guttmann (black tee); images by Manuela Insixiengmay

In case of the summer bummer, we’ve been known to turn to shoegaze rock–the subgenre made from loops and layers of guitar noise–and travel to a place where pain is beauty.

It usually works.

When we caught up with Juval Haring, who fronts Israeli shoegaze band Vaadat Charigim, he described himself as “pessimistic” and “cynical.” He also deadpanned about his first name, which he shares with his drummer:

“Juval is a common Israeli name. I’m kind of like the Israeli Craig.”

Haring is funny. His band’s new album, Sinking As a Stone, generally, is not.

With little to no musical support system back home and yet over 1,000 concerts played so far, Haring explained what Berlin, Germany, and Portland, OR, have to do with each other, some of his more existential lyrics–and why he keeps on rocking in the free world.




Where have you seen Araya Nicks before?

Perhaps you know the SoCal stunner as the face of Nordstrom’s summer shorts campaign. Or maybe you remember her wearing electrodes on her head and negotiating a vine-covered labyrinth in Chris Brown’s “Don’t Wake Me Up” music video?

Here’s a new context in which to view her: solo recording artist.

Nicks is currently working on her own album as a vocalist, and we’ve been turning up on the bus ride to work lately to her cut “One Good Reason.” Check that out below–and get the low-down on her favorite jams, movies and travel bucket list.




Have you peeped the Herschel Supply Company Studio Collection? These matte black & white bags are fresh, functional and weirdly addictive to touch: they’re made from rubbery tarpaulin which is both soft and hardcore.

Shop: Herschel backpack | duffel | tote bag | pouch | travel kit | all Herschel