Dissecting BPM, Our In-House Athletic Gear

The latest creation from our in-house design team—a collection of minimalist-aesthetic, technically advanced activewear called BPM—is like a Transformer: more than meets the eye.

To better understand how BPM can improve your workout, we asked our colleagues to break down the hard-to-spot but high-impact details (based on anatomical concepts like biomimicry and muscle mapping) that put BPM’s affordable gear—starting at just $35—a step ahead.

Keep reading to see behind-the-scenes sketches of four key items and hear insights from Paul Glynn, a Senior Director of Design for Nordstrom Product Group.



1) THUMBHOLE QUARTER-ZIP PULLOVER—$45

At a Glance: “A lightweight, versatile piece that’s great for any weather due to its moisture-wicking properties and functional zip opening.”
Key Design Detail: “Fit is key to this style. It’s extremely flattering to the male torso, thanks to its seam paneling and signature back-arch detail.”
Where to Wear It: “It’s great as a warm-down piece, or as a layer for slightly colder weather when cycling or running.”

[Shop: BPM Fueled by Zella Thumbhole Quarter-Zip Pullover]

 

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2) ATHLETIC TRAINING SHORTS—$39

At a Glance: “Simple styling for any athlete, in casual-looking yet technically advanced fabric.”
Key Design Detail: “Quick-drying material with ample comfort and stretch.”
Where to Wear It: “Perfect for the gym, and can also be worn as loungewear, making it extremely versatile—something that we feel every BPM product should be.”

[Shop: BPM Fueled by Zella Athletic Training Shorts]

 


3) SHORT-SLEEVE ATHLETIC T-SHIRT—$35

At a Glance: “A tee with great performance attributes, like reflective branding and zonal mesh panels for breathability.”
Key Design Detail: “The mesh fabric is placed in zones that help the body cool down: the back and underarm.”
Where to Wear It: “The great thing about this tee is that it’s perfect for any sport as a breathable base layer—but can also be worn casually.”

[Shop: BPM Fueled by Zella Short-Sleeve Athletic T-shirt]

 


4) ATHLETIC TRAINING PANTS—$65

At a Glance: “Multifunctional pants with lightweight stretch fabrication that eases movement, and wicking properties for further comfort.”
Key Design Detail: “Reflective side piping helps you be seen in poor visibility.”
Where to Wear It: “These could be used in many ways—running in cold weather, or as a cool-down pant after the gym or playing sports.”

[Shop: BPM Fueled by Zella Athletic Training Pants]

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SHOP ALL: BPM FUELED BY ZELLA | WORKOUT & OUTDOOR

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