Main Content

February 19, 2014

Hood By Air: Something That Can’t Be Bought

Designer Shayne Oliver’s Hood By Air is an idea, an attitude, a movement, encapsulated in clothing. His runway shows blur gender roles and re-assess the meaning of clothing in society. The graphic-heavy Hood By Air T-shirts and hoodies in our new Pop-In Shop are not only interesting to look at—they signify a progressive mindset embraced by the wearer.

Sound like a lot for mere clothes to accomplish? Keep reading to watch video commentary from Oliver and others, and see what you think for yourself.



Hood By Air’s Shayne Oliver, in his own words.



Models ‘vogue’ as part of the finale at the Hood By Air Fall ’14 show last weekend in NYC. Photos by our own creative director Strath Shepard, who was close to the action.
[More on voguing: Buzzfeed | Nowness]


Objective reporting on the HBA Fall ’14 show from Style.com.

 
A few of our favorite Hood By Air pieces, available at our new Pop-In @ Nordstrom.

SHOP: HOOD BY AIR | ALL HEARTBREAKERS CLUB

 
 

Pop-In @ Nordstrom is an ongoing series of themed pop-up shops curated by Olivia Kim. A unique experience awaits you online and at selected stores. Our current Pop-In, Heartbreakers Club, is the first to focus exclusively on menswear.

[Intro photo by Robin Stein.]

Comments

Kyle March 6, 2014 at 6:30 pm

Great hoodie with a slim fit and thick graphics.

Post a Comment

*First name or nickname only. You may also type 'Anonymous' or leave blank; name not required to post a comment. For more information, read our Privacy Policy.