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7 For All Mankind

What happens when our Men’s Shop video team goes to Las Vegas during Market Week? They run into Pharrell. They get down to brass tacks with up-and-coming design heroes. And they make some movie magic—amidst three furious days of menswear trade shows.

Watch the interview clips above to learn about the humble beginnings, advanced technology, and DIY ethos behind today’s best denim brands—then shop our Editor’s Picks below to start your quest for a new favorite pair. (Catch part 1 of our Vegas-trip Editor’s Picks here.)


L-R: Natural Selection | Levi’s Made & Crafted | 7 For All Mankind | Baldwin | Nudie


L-R: BLK DNM | AG Jeans | Hudson | Lee 101 USA | Raleigh Denim

 

Watch: More Videos in this Series

Shop All: ‘Denim, Reconstructed’ Featured Brands

Mummy Kanye West. In a song lyric, the exact phrasing of which we can’t repeat here, West once inquired as to whether listeners have had romantic inclinations toward a Pharaoh. Well, we all know what’s under that tough, 24-karat-gold exterior: a well-rested mummy, limping around and moaning “Haaaaaanh?!” between witty verses. Start with a handy, Halloween-themed Morphsuit (toilet paper will suffice in a pinch, and you can prank your neighbor’s house with the leftovers). Layer on all-black biker gear—it’s safe to say Kanye and co. have transitioned out of the prep phase and into a goth-ninja motif. Finish with a back pain-inducing chain in the likeness of an Egyptian god, and you’re ready to hit tonight’s Halloween parties. Lambo optional—but try not to pull up in a Taurus.

7 For All Mankind Jeans | Replica Horus Chain | Obey Biker Jacket
T by Alexander Wang Muscle T-Shirt | Mummy Morphsuit | Gucci High-Tops

 

Kanye West Presents G.O.O.D. Music: Cruel Summer is available on iTunes.

The exhibit Tutankhamun: The Golden King and the Great Pharaohs
is at Seattle’s Pacific Science Center through January 6, 2013. 

More costume ideas: Dexter x Jell-O Shots | Zombie Ryan Gosling | White-Tie Vampire

 
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[Note: Our intention is not to imply that Kanye West has worn the exact items suggested; this is simply one way readers at home can emulate the look above. Images: Video still via rapfix.mtv.com, from the song 'Mercy,' by Kanye West feat. Big Sean, Pusha T and 2 Chainz, from the album Kanye West Presents G.O.O.D. Music: Cruel Summer, © 2012 The Island Def Jam Music Group. 'The Golden Mask of Psusennes I' by Elaine Thompson/The Associated Press. Horus Chain courtesy of Freshness Mag. Mummy suit courtesy of Party City. Individuals pictured do not endorse Nordstrom.]

September 21, 2012

The Real Deal: Selvedge Denim

If you’re new to the concept of jeans constructed with a truly masterful hand (the term ‘selvedge’ or ‘selvage’ is often used in menswear circles), we think the pros at one of our favorite denim brands, Sweden-based Nudie Jeans, explain it best. From NudieJeans.com:

“Selvedge denim is made on old-style shuttle looms. The fabric is woven using one continuous cross thread; the weft. As the weft loops back into the edge of the weave, the selvedge [derived from 'self edge'] edge is created…Selvedge production is much slower than conventionally produced denim [creating a softer, more durable fabric], and only the best raw materials are used. It can be compared to the ‘slow food’ movement; this is slow denim.”

Many pairs of Nudie, in particular, are also made with organic and/or recycled cotton. The following three videos show the unique life cycle of Nudie Jeans—from harvesting the organic cotton, to artisanal denim-distressing techniques, to the dismantling and revival of old jeans through fabric recycling.

http://www.youtube.com/watch?v=uDIpHm9bCgo

 

One of the selvedge-denim connoisseur’s favorite topics is the art of breaking them in. The jeans in the picture up top started out in a deep, raw, untouched blue (often referred to as ‘dry’ selvedge—i.e., unwashed during the production process). As the owner, a guy named Jeppe, wore them day after day, the raw denim gradually faded in a completely unique way—you can even see where he kept his phone and wallet. Here’s another look at the breaking in process, month by month:


(click to enlarge)
 

Note that these remained unwashed for the first eight months. Purists will tell you that abstaining from laundering selvedge denim is vital to the personalized fading process. Here’s a chart, thanks to the people at Nudie, in case you’re not sure when the time is right:


 

Now that you’re in the top-shelf denim market, the choice is yours: Go raw and try your hand at wearing them in, or skip ahead to an artfully pre-distressed pair. Check out some of our favorite selvedge jeans below, or browse more options here:
SHOP ALL SELVEDGE DENIM | SHOP ALL MEN’S JEANS


Nudie | A.P.C. | Rising Sun


Baldwin | Hudson | 7 For All Mankind
 
 

[On-figure jean shots are from Nordstrom.com; other photos and videos courtesy of NudieJeans.com.]