behind the scenes

The series in which we hook you up with the feeds you need.

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If you have even a passing interest in men’s style, stop looking at your friends’ struggle meals on Instagram and start following Nordstrom Men’s Fashion Director Jorge Valls.

Jorge was front row at the just-wrapped Paris Fashion Week, analyzing designers’ Spring/Summer 2016 creations. We must say, it’s a wild time for men’s style right now. We’re loving designers’ risks and overall confidence.

Here are some of our favorite snapshots from Jorge’s krazy life.

The hits: Supermodel Naomi Campbell murdering Riccardo Tisci’s menswear inches from Valls at the Givenchy show (automatic double tap for gender fluidity on the runway) and Thom Browne’s pop art kimonos hanging in gray space.

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We’re also fans of Jorge’s images from the Lanvin and Officine Generale shows. We’re super feeling the monochrome collection from Y-3 (the adidas/Yohji Yamamoto team-up coming soon to Nordstrom). The streetwear surrealism of Hood By Air is haunting our dreams.

See Paris Fashion Week through Jorge’s eyes below, and then check his Insta for more–he’s got a ton of shots from Milan Fashion Week on there, too.

Follow: Jorge Valls

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W.R.K | Behind the Brand

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New season, new inspiration says Matteo Gottardi, leader of the menswear brand W.R.K–seen here at The WRK Shop showroom and design studio in New York City.

This spring: Formula One racecars and their drivers, a sport that is as visually striking and glamorous as it is punishing and dangerous.

Gottardi’s interest in speedy machines makes sense: he’s a motorcycle enthusiast, his mind moves racecar fast in conversation–and his general view with W.R.K is menswear should be high performance

Because we’re never static, are we? We’re always moving at the speed of life, word to David Bowie and Xzibit

On the phone, Gottardi talked to us broadly about men and style, and took us under the hood of a few of his designs, including the rare beast known as the summer sweater.

All photos by Brad Ogbonna

Shop: W.R.K

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street league

Topman hoodie | Topman bomber

Nordstrom has been pretty heavy into streetwear for a few years now, and we couldn’t be more excited about our head-to-toe Street League collection, just unleashed on the masses. It’s a spring thing, but we shot footage and photos for our website and catalog this past winter in Los Angeles.

Check out these behind-the-scenes snapshots by Dan Monick from that shoot, with individual hyperlinks. We think the images have a certain je ne sais quoi.

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Did you know Nordstrom creates tons of complete looks each month at our in-house Studio N, to help you learn how to put outfits together? It’s true, and they’re all right here.

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New! Nike Air Max Tavas

‘Twas the season to indulge, friends, but now ‘tis the season to atone. Throughout the month of January, we’ll be bringing you all sorts of Wellness Realness—information and inspiration you can use to get out of lax mode and into good-for-you mode. Or at least stop eating cookies for lunch and skipping your morning run.

Our post-holiday goals in 2015 include increased food discipline and headphones-enhanced running (call these goals resolutions if you must). The gym is cool, but for those of us who are able, here’s to also simply exploring outside with our homies more often this year. Because the world is beautiful and walking definitely counts as exercise–and IRL relationships matter.

Enjoy these behind-the-scenes images from the upcoming Los Angeles episode of Nordstrom’s Sneaker Project: Sneakers in Your City. Of special note: the achingly fresh, soon-to-be-released Nike Air Max Tavas–brother of the classic Air Max 1, cousin to the tech-y Huarache.

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The latest creation from our in-house design team—a collection of minimalist-aesthetic, technically advanced activewear called BPM—is like a Transformer: more than meets the eye.

To better understand how BPM can improve your workout, we asked our colleagues to break down the hard-to-spot but high-impact details (based on anatomical concepts like biomimicry and muscle mapping) that put BPM’s affordable gear—starting at just $35—a step ahead.

Keep reading to see behind-the-scenes sketches of four key items and hear insights from Paul Glynn, a Senior Director of Design for Nordstrom Product Group.

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Dogs: They save lives, detect bombs, lead the blind, offer companionship through thick and thin—and look damn adorable on Instagram. (Yes, certain circumstances permit grown men to say “adorable”—pontificating on Canis familiaris is one of them.)

To celebrate National Dog Day, we fetched pup pics from some of our favorite friends’ and colleagues’ Insta feeds. Keep reading to see our favorite photo ops of man’s, woman’s and child’s best bud.

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Cool scenery and killer clothes. While approximately one zillion other ingredients (such as blood, sweat, tears, timing, talent) are required to plan and execute a successful photo shoot—those first two certainly make for a solid start.

Keep reading to see what we saw—from sticker-slathered sign posts to your new favorite denim jacket—while running around Manhattan yesterday during a 10-hour shoot.

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One of them is a multilingual Fashion Week veteran who’s lived in Portugal, Belgium and Spain. The other is a first-timer whose hobbies include motorcycles, IPA and minimalist sneakers. They both work here at Nordstrom HQ—and they both had a hell of a time in Europe last month for Fashion Week.

Keep reading to see selected Instagram pics by our colleagues Jorge Valls and Dan Drewes—and read their notes on favorite spring/summer 2015 fashion shows, travel tips and more.

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With summer temperatures climbing—and your blazer, bomber or denim jacket increasingly likely to come off mid-workday—it’s more important than ever to have an arsenal of solid dress shirts at your disposal. Keep reading for five new styles to try (plus the ties to match) if you’re ready to transcend standard stripes and solids.

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