billy reid

In the spirit of the holidays, we asked some of our favorite brands and designers a simple question with a rarely simple answer: What’s you favorite gift? Answers ranged from prized possessions they’ve received, to a signature item to give, to less-tangible ‘gifts’ that can’t be bought. Though they vary wildly, the answers below all have one thing in common: They give an unmistakable look into each brand’s ethos. Scroll down to get inside the minds of America’s best designers (and click the links to start deciding how to spend that Nordstrom Gift Card that Grandma gave you).

Heavy Medals from Legendary Friends. “My favorite gifts are from my friends Jimmy Page and Alice Cooper, who gave me their gold and platinum record awards, respectively. These are framed in my office and commemorate 500,000 and 1 million copies of albums sold—a phenomenal achievement that I get to hang on my wall and see every day.”  —John Varvatos
 

Bulls Tickets, 1989. “The best gift I ever received came from my sister: my niece Isabella. The second-best I got from my parents in 1989 for Christmas: Two tickets to see Michael Jordan play at Chicago Stadium with my dad. I was 10. Jordan scored 42 points against the Golden State Warriors; I’ll never forget how loud it was when they announced his entrance.”  —Andy Dunn of Bonobos
 

A Bronzed Artifact. “This is a gift I received from Michael Stipe after we collaborated on an art project of his. He took a Diana/Lomo camera (similar quality to lighting filters used on Instagram) and cast it in bronze. I love the idea of low/high art and technology. A low-tech, cheap plastic camera, immortalized in bronze. This gift I will have and appreciate forever.”  —Rogan Gregory of Rogan
 

A Family Tree. “My favorite thing about the holidays is the huge tree we do every year. My wife is a Christmas ornament freak, so we load it down with white lights and tons of ornaments. My favorites are the homemade ones the children make. We decorate with all-natural clippings of pine, cedar, boxwood, holly and magnolia—using fresh keeps things simple. Most important is to relax and enjoy the family and special time of year.” —Billy Reid
 

Iowa’s Best-Kept Secret. “All of my friends and family get a bottle of Templeton Rye, a small-batch rye whiskey based on a Prohibition-era recipe that was made in Templeton, Iowa. Since I’m from Iowa, the connection is obvious—and there’s no better way to warm up a cold, holiday night than with a nice glass of Templeton.” —Todd Snyder
 

The Original Hand-Held Device. “Does this really need any explanation as to why it’s my favorite? I was 10. It’s a Game Boy. Nuff said.” —Sam Shipley of Shipley & Halmos
 

Christmas in Jamaica. “Last week, my wife treated me to a one-week getaway in Jamaica as my early Xmas gift. We stayed at a gorgeous private villa (Round Hill) overlooking the sea and Montego Bay. The gift included tennis lessons—definitely the best gift ever. The only downside is that now I have to treat her to something even more special!” —Dexter Peart of WANT Les Essentiels de la Vie
 

Late-’80s Pentax 67 Medium Format with Super Takumar 75mm 1:4.5 Lens. “Growing up, the Pentax 6×7 or 67 was one of the cameras I always lusted after but was never able to afford. With the advent of digital, these cameras are now extremely good value as vintage, in comparison to their original prices. I had been watching this camera on eBay as a ‘buy now’ option for a while, but not biting the bullet on it, and obviously boring my wife to death about it—so much so, that without my knowledge, she bout it for me. So I ended up getting one of my favorite presents and fulfilling a childhood dream at the same time.” —Cuan Hanly of Jack Spade
 

One-of-a-Kind Artwork. [It's a tie. Left]: “White tiger…on a purple crystal…in fog…in space…on a collector’s plate…framed. The best part is the warning on the back that it ‘may poison food.’ I got it from a member of our creative team a few years ago—probably in an attempt to actually poison me.” [Right]: “The photo of a naked girl sitting in the woods with a unicorn is also in the running. Have you ever had a photo shoot with a unicorn? Those things never sit still. And they demand giant dressing rooms, and green M&Ms, and are total divas. They really just aren’t worth dealing with.” —Todd Masters of Toddland
 
 
 

[All photos shot by the designers/brands themselves, except Michael Jordan © Walter Iooss, Jr.]