Christopher Bailey is a man of many talents. As Chief Creative Officer of 150-year-old British brand Burberry, he’s at the helm of decisions large and small—from intricate details on Burberry’s impeccable clothes, to imagery for global ad campaigns, to the architecture of a new flagship store.
Accordingly, it’s noteworthy that Burberry’s latest men’s fragrance, Brit Rhythm, is the first that’s been concepted and created entirely in-house, by Bailey and team. It stands to reason that this is the purest olfactory translation of the Burberry male attitude yet.
In the words of Bailey himself, Brit Rhythm is “Sexy and provocative…Inspired by the exhilaration and adrenaline of live music and the electric energy of the crowd.” If your normal perception of Burberry involves pristine English countrysides, classic trench coats and charming accents, it’s with good reason—see their Burberry Acoustic video series for all of the above.
But don’t forget, Britain is also one of the birthplaces of punk rock. Based on the hot-pink slickers, head-to-toe tiger print, and seriously rugged outerwear he’s sent down runways in recent years, we’ve always known that Bailey has a taste for rock and roll. The Brit Rhythm campaign images—and raucous Kaiser Chiefs performance at Burberry’s Regent Street store/venue, above—are further proof.
So, what does Brit Rhythm actually smell like? Read about its distinctive ingredients below—and to experience it in-person, visit a Nordstrom store near you.
Electric Top Notes: Fresh Basil Verveina • Spicy Cardamom • A Shot of Juniper Berries
Adrenalised Heart Notes: Black Leather • Heady Patchuouli • Styrax Resin
Sexy Base Notes: Cedarwood • Incense • Warm Tonka Bean
SHOP: BURBERRY BRIT RHYTHM