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Craftsmanship

LA-based denim brand Citizens of Humanity recently launched a new film campaign, called ‘Just Like You.’ With plans to release new video interviews each month for a year, their goal is to show that everyone can make a difference in the world—and everyone needs great jeans. Even world-class male ballet dancers.

The first two videos feature none other than Mikhail Baryshnikov, and Citizens of Humanity Founder and CEO Jerome Dahan. Watch the video above for some insights into Dahan’s design process—as well as an interesting look at the meticulous craftsmanship that occurs at Citizens’ LA production plant—then click below to shop for some new jeans.


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[Video courtesy of Citizens of Humanity.]