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Denim

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Perhaps you’ve been following the True Religion premium denim brand since its inception in the early 2000s in Manhattan Beach, CA. If so, you already know some designs: the name-making bootcut jean and maybe also the more recent jogger silhouettes–though the boot fit is definitely still in the building.

The brand is growing its audience with new official spokespeople, basketball star Russell Westbrook and supermodel Joan Smalls. But let’s talk about unofficial spokespeople for a second.

Because there’s a good chance you learned about True Religion from rappers.

In the last decade and change, rappers have shouted out “Trues” 50 billion times in their lyrics, including heavyweights such as Kanye West, Nicki Minaj, 2 Chainz and Jim Jones.

To sate our curiosity about how and why this came to be, we sent one of our favorite music journalists and rap experts–the uncommonly thoughtful David Drake–deep into the True Religion/rap music overlap.

This is his report.

–Andrew Matson

Shop: True Religion

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New York lifestyle photos & all denim flat and detail photos by Velvet Sea Media; San Francisco lifestyle photos by  Matthew Reamer; Seattle lifestyle photos by Thomas Akin; Los Angeles & Chicago lifestyle by Sean Klingelhoefer; animations by Studio 30

What does a year of wear and tear look like on a pair of jeans? If they’re Nudie jeans, really good.

Don’t believe? Peep the finale of the Swedish brand’s #breakingdenim campaign: five guys, five cities, five pairs of jeans, one year.

Here is post #1. This is post 2, with full documentation of a year in the field.

Shop: Nudie

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retro throwback 70s denim vintage

There you two were on your canoe in the best jeans 1977 had to offer, romantic tension having built to roughly a billion pounds per square inch. And then…exploding soda.

The moral of this story is to seize the moment and express your heart. Let the chips fall where they may. Because if you don’t break the silence something else will.

Shop: Men’s denim

converse andy warhol

Hands down, the colors appearing most frequently in the Nordstrom catalog from winter 1987: light blue and peach. Huge colors that year. And lo, here chill two supremely outfitted dudes, owning both. Tough to pick a winner, but we’d have to go with Goldilocks on the left. That all-denim fit is slamming!

Shop: Men’s jeans

denim_slim_straight_how_to_rock_slim_straight_jeans

What’s the best thing about this image from the 1986 Nordstrom catalog? Well, all that denim is certainly not to be undervalued.

But check out what homegirl all the way on the left is doing with her shirt tails through her belt loops. Tying a knot in the front is an established style move. But going through the loops and knotting to create a smallish exposed triangle–that’s next-level.

Shop: Men’s jeans | Women’s jeans | Men’s denim jackets | Women’s denim jackets

—Andrew Matson

November 11, 2014

Follow Up: @IronandAir

New series! In which we hook you up with the feeds you need.

 

Ah, the open road. There’s almost nothing as attractive—especially when you’re scrolling through a smart phone app while waiting for your dental hygienist. Or your project manager. Or a stop light. Not that we condone app-surfing while engaged in the driving task but let’s just say we know from experience that it happens from time to time.

Whenever it is that you find yourself in need of a transportive fix, Iron & Air Magazine’s Instagram feed will hook it up. Gregory George Moore, Brett Houle and Adam Fitzgerald smartly repurpose and repackage great-looking original content from their Manchester, New Hampshire-based bi-monthly print and digital motorcycle lifestyle journal and serve it up in a swiftly moving stream of “bikes, autos, outdoor adventure, art, design, music and craft.” 

Should you find yourself actually transported to Iron & Air’s historical mill town home base near Boston, Moore and Fitzgerald recommend the vintage oddities at Modern Gypsy. They tell us there’s also a great speakeasy, but you’ll have to call them directly when you’re there if you want the details on that. For now, make your own martini and enjoy this brief conversation.

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As part of our fall 2014 Men’s Shop Catalog, we profiled 4 real men of style and substance. Here, AG Jeans creative director Sam Ku.

In taking the reins at AG as the denim brand’s creative director, Sam Ku not only followed in the footsteps of his dad, who helped build the business from the ground up—he also took on the legacy of famed designer Adriano Goldschmied, AG’s original namesake.

In the years since, Sam has met and exceeded those high expectations, establishing AG as a leader in the technology that drives some of the most comfortable, stylish jeans on the market. Keep reading for his insights on USA manufacturing, keeping it simple, and the step-by-step craftsmanship that occurs at AG’s L.A. factory.

Read More >

5 Guys. 5 Trades. 5 Break-in Stories.

Our new collaboration with Nudie Jeans—Swedish master-craftsmen of raw denim in its purest form—follows five men of distinction over the course of nine months, as they do their best to beat up a crisp, new pair of jeans. You can follow their progress here on Men’s Shop Daily, as well as on Instagram.

Keep reading to meet the five guys—from a bicycle shaman to a caffeine connoisseur—whose stories, and jeans, we’ll be getting better acquainted with in the months to come.

Read More >

From dark and raw to bleached and faded, we can all agree that a great-fitting pair of jeans is a menswear essential that will never go out of style. With more new and unique denim brands entering our Men’s Shop lineup than ever before, we asked our buying team to name a few whose stories (and, of course, jeans) they thought you, our valued reader, would like to know. Keep reading for the low-down on eight cutting-edge denim brands—from zany Canadian start-ups to 125-year-old American icons.

Read More >

February 26, 2014

Nordstrom Men Talk Denim

Shopping for jeans online has its ups and downs. On the one hand, you have a huge selection of brands and styles to choose from—on the other, you can’t try them on to make sure the size is right. Enter our new, easy-to-use jeans size finder (you’ll find it on the product details page of every pair here).

Just grab two jeans you already own that fit well, type their sizes into the tool, and we’ll give you a size recommendation on a new pair.

To give it a test run, we asked four of our Nordstrom colleagues to try out new jeans based on our size recommendations. Keep reading to hear their thoughts on personal style, work, and of course, the best denim.

Read More >